Curatti Best Articles of 2017 – Part One
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018.
The last year has seen a site redesign.
The most obvious changes that are coming in 2018 are:
- After the 3rd of these 3 posts goes live on January 5th, we will no longer post on Fridays. Why? Because posting articles takes time, and because quite clearly, you, our readers have spoken! Friday is easily our quietest day of the week. And 4 posts a week is still quite enough.
- You’ll see a little more advertising on the site. We hope you won’t find it obnoxious, but will be open to your thoughts.
- We’ll be promoting our services, and perhaps rolling out others.
Here’s what won’t change – or at least, perhaps because of cutting down on our publishing schedule, it will improve for the better. You’ll continue to see great articles across the Digital Marketing spectrum – from some authors you’ve heard of, and others you haven’t. And every once in a while, we’ll take a chance on posting something really quite different.
Certainly, as time goes by, we get more request from would be contributors than ever before. And sadly, this has led to our rejection rate soaring, rather than our hopper size increasing. That is not the fun part of doing this. As anyone who takes guest contributions will know, you see so many repeat article; so many rehashes. It’s an inevitable consequence of the rapidly expanding content ocean.
For now, we will present you with curated highlights from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.
You’ll find an excerpt from each, and links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!
The Curatti 2017 Retrospective, Part 1
In purely alphabetical order, the first 11 articles are by:
If you wish, you may click on any name to go directly to their content.
10 Essential Web Design Usability Statistics [Infographic]
Web design usability is among the leading factors that determine the ranking of a website. It helps the website to effectively deliver its content, earn revenues and pursue its niche in the eCommerce industry. According to the latest trends, 38% of people will leave a website if it has unattractive layout and content.
An intelligently designed web site is capable of producing the ideal user experience for the customer. A good user experience means more traffic, more conversions and more revenues. In this infographic, designed and compiled by GO-Gulf web development company Dubai, we will show you the latest statistics related to web design usability that influence conversions on your eCommerce website.
To see the full list of statistics and download an exclusive infographic click here.
Should We Trust Social Media Giants with Password Management?
In this article, we will consider the good and the bad of using social media for your password management Then we give a verdict about what we ultimately believe are the more important concerns.
Password Management Concerns
Passwords suck. I mean, the more secure a password is, the harder it is to remember. That’s because the things that make it easy to remember also make it easier for pattern recognition software to find it. After all, what makes it easy to remember is the very patterns that this type of software is looking for.
Even worse, we’re expected to not just have one password but dozens of different ones. The reason for this is clear – when you use the same password across different platforms if any of those platforms gets hacked then all the websites where you used the same password are also at risk.
And as our memories are notoriously feeble, that makes all this password malarkey very difficult indeed. That’s why it’s important that we look for some kind of alternative to the problems of passwords. The social media giants are offering us one – why not use their platform to manage your passwords for the other sites?
Find out whether your social media passwords are secure by clicking here.
Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme
“Do you need Led Gen for your business”, is surely about as silly as a question as can be asked? What are you in business for, if not to make money, no matter how modest your aims?
There have been any number of articles over the years that demonstrate how LinkedIn is easily the strongest source of Lead Gen – particularly for B2B. It turns out that, despite many predictions of LinkedIn’s pending demise over the last year or so, it remains far and away the best platform for B2B companies to make connections and do business.
This article by Social News Daily was from 2014.
It shows the following percentages for B2B Leads Generated on Social Media, by network:
Fast forward to LinkedIn’s own 2017 report, which was actually published late last year.
“80% of B2B marketing leads sourced through Social Media come from LinkedIn”
Basically, no change in 3 years.
You’ll need to click here to find out why LinkedIn is still the top social network for lead generation.
How Careful Editing Can Improve The Quality Of Your Writing
Congratulations, you’ve finished writing your perfect post! This will be especially so if you’ve been following the previous six posts in this series (see the links to the previous articles at the end of this post).
However, before you rush in and immediately publish it, there’s still some work to be done. You may be immensely proud of your post, but I’m sure it could be improved by some careful editing.
And just like some cook books that irritatingly say you should have marinated your chicken yesterday, there are some tasks that you should have done before you even started writing!
If you click here, this Infographic will explain everything.
How To Use Mobile for Social Customer Service
The trend is clear. A growing number of CEOs are convinced that improving customer service has a direct, beneficial impact on business. However, when it comes to adopting digital tools in order to attract and retain customers, there’s still a lot to be done. That’s why I’m going to offer you in this post an overview on social customer expectations, 3 key questions to choose customer support channels, plus a case study about Twitter for social care.
A lot of great stuff – guaranteed. So, are you ready for that?
Learn how to choose the right social channels for your customers by clicking here.
How To Use Mobile for Social Customer Service
The right combination of the right tools can really be a game changer!
Especially in the world of SEO.
However, with so many available, it is hard to know where to begin.
If you type “SEO Tools” in Google, the results can be overwhelming. Give it a try!
There are tools for:
- website rank monitoring
- backlink checking
- keyword research
and much much more.
So, depending on what your goals are with SEO, there will always be a boatload of tools to help.
Rather than having you wade through all the tools, and have a mental breakdown with the overload of options, I want to show you some of the best SEO tools on the market.
Tools that can help you take your SEO to the next level, often for free (or at least with a free option)!
To learn how to give your SEO a boost click here.
12 Tools To Improve Your Blogging, LinkedIn & Lead Generation
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:
- Tools for Busy Bloggers
- Marketing Your Business on LinkedIn
- Lead Generation Tools
You’ll have to click here to get your 12 tools.
4 Ways To Amplify Your Content Using Video Marketing
Over the last 5 years, the rising popularity of videos for marketing can no longer be denied. According to a recent survey by Hubspot, businesses published 18 videos every month on average. This isn’t surprising. With more and more consumers looking for innovative ways of finding products and services, businesses also need to get strategic ways to connect with the audience.
Videos are no doubt changing the business landscape. They can be an awesome tool to amplify your content so you can reach the right target audience and successfully deliver your message.
To learn how to amplify your content with video, click here.
Website Advertising Is About To Change. Are You Ready?
Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today?
If you wish to skip past the history and get to what’s happening now, please click here. We wouldn’t typically do such a thing, but we’re really curious as to your thoughts on this important subject. And given that many common tactics are about to be removed as options by Google and Apple, it is something everyone will have to think about soon enough.
Get the facts on how website advertising has changed by clicking here.
Liaqat Ali Hamiya
How to Create an Efficient Marketing Plan
Everyone knows that we need an effective and winning business plan, but sometimes we may overlook the importance of marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing very rapid evolution in business dynamics. Strategies that work today may be passe a year from now.
Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desired outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.
To create a basic marketing plan, we must be aware of:
- Who our customers are
- What marketing strategies our competitors have
- What competitive strategies we should adopt
- The demographics should focus on
- Where the customers live
- How we are going to reach them
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
To build an ideal successful marketing plan we should consider the following steps by clicking here.
7 Facebook Stories Best Practices For Business Owners
Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories!
Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.
But it makes sense. Everyone is there. And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.
What’s In It For You
For most people, Stories will be purely fun. Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.
This article will provide insight on:
- Quickly integrating Facebook Stories into your Facebook marketing strategy
- Determining how to best use the features to amplify your personal and business brand
- Finding your comfort zone with the new Facebook Camera
We will also explore how to get Facebook stories to best work for you, the ambassador of your business.
Click here to find out how to make Facebook stories work for your marketing strategy.
Click on the link to see “Curatti Best Articles of 2017 – Part Two”.
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