How To Use Storytelling For Instagram Sales
Once upon a time, when Instagram began its way online, it was nothing to do with sales. There was a fun test to check which social network was right for you: Indeed: At first, Instagram was more like a personal photo album or online storefront to publish product photos. But as its technical capabilities and…
How The Rise of AI Affects Bloggers Socially
We’ve all been alerted recently in the news about the rise of AI – namely ChatGPT, the latest evolution in chatbots, released on 30 November 2022. It has attracted media attention because high school students are using it to write their essays! Unfortunately for them, their professors smell the proverbial rat, as the quality of…
It’s Time to Re-Think Digital Customer Service
The recent turmoils at Twitter and consequent layoffs affecting them, as well as other social platforms, have raised major concerns. This has become a highly complex scenario, and investors and stakeholders alike are worried about the future of Twitter, Facebook, and other social media. In this article though, I’m going to focus on another aspect…
12 Target Market Research, Social Selling, and Facebook Advertising Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Target Market Research Social Selling Facebook Advertising Get Ahead of the Competition with These 4 Target Market Research Tools 1) Effective Advertising Strategies –…
How to Use Social Media to Improve Link Building
Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might…
How to Create Instagram Stories that Sell
No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…
5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
Creative Ways To Repurpose Your Instagram Content For Email Marketing
Young marketers may consider email as old school. There’s no question that social media gets you results faster. But we’re not here to argue which form of marketing is better because the truth is you need both. Instagram is almost unbeatable when it comes to brand discovery. You can readily engage with customers, get feedback,…
Is Reddit the future of Organic Social Media Marketing?
Reddit has become the most influential social forums as more businesses leverage it as an effective SMM channel. The biggest plus side of this forum is that it effectively directs organic traffic, and it is an affordable option for small businesses. How much bigger is Reddit going to get? $919 Million Dollars of Funding Raised…
How To Turn SlideShare Into a Traffic Driving Machine
(This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…
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