Articles by Paolo Fabrizio

Paolo Fabrizio
December 6, 2022

It’s Time to Re-Think Digital Customer Service

Re-think Digital Customer Service

The recent turmoils at Twitter and consequent layoffs affecting them, as well as other social platforms, have raised major concerns. This has become a highly complex scenario, and investors and stakeholders alike are worried about the future of Twitter, Facebook, and other social media. In this article though, I’m going to focus on another aspect…


Paolo Fabrizio
November 8, 2022

Are You Keeping Your Customer Relationships Alive?

Keep your customer relationships alive

After some time together, your customer decides to take a different path. They decide to stop the cooperation with you for an unidentified length of time. Quite a shock, uh? If you have already experienced this, you know that your first reaction is emotional, often with mixed feelings. However, as counterintuitive as it seems, that’s…


Paolo Fabrizio
October 11, 2022

When Digital Channels Make Your Customers Happy

Make Your Customers Happy

‘This digital channel doesn’t work for us!’ So said a manager to me once. I remember that he was so reluctant to integrate live chat as a new digital customer service channel that he literally boycotted it. In fact, he ran a ‘pivotal test’ of…just 7 days to end up with the above conclusion. Three…


Paolo Fabrizio
September 6, 2022

What Are You Doing To Make Your Customers’ Lives Easier?

Make Your Customers' Lives Easier

Even though today we’re equipped with incredible technology, our lives are not easier. In fact, on one hand, we can instantly get in touch with anybody, but at the same time getting solutions is not faster than it used to be! As customers, we all know it very well when we ask for support but…


Paolo Fabrizio
August 2, 2022

Why Your Customer Support Needs To Be More Proactive

Proactive Customer Support

Like it or not, we live in a world where speed matters. As customer support conversations flow more and more over digital channels, it’s no wonder that saving or wasting time makes a huge difference. That’s why smart organizations have realized that being proactive is key to delivering excellent customer experiences consistently. So how can…


Paolo Fabrizio
July 5, 2022

Bad News? How Do You Inform Your Customer?

Inform your customer

Nobody wants to disappoint others. Nevertheless, there may be some situations where you know you do it because something unexpected happened. That’s the moment of truth since how you inform your customer can make or break the experience. Here’s a vivid example to inspire you.


Paolo Fabrizio
June 7, 2022

When Your Customer Service Staff Want To Leave [Video]

Happy Customer Service Staff

You have been leading a support team for some years you may expect sooner or later to have a turnover. In fact, some customer service staff may want to leave the company to pursue new career opportunities – and that’s normal. However if the churn rate grows and involves your best collaborators, it’s a sign…


Paolo Fabrizio
May 10, 2022

Why Phone and Live Chat Channels are Siblings

Phone and Live Chat

In the race for Digital Customer Service, many organizations have added new channels in the last few years. Some had set clear goals, others instead had ‘hoped’ that their assumptions came true. Unfortunately, most of the time they just didn’t. Today, after the pandemic rush towards digital channels, it’s time for many companies to sit…


Paolo Fabrizio
April 5, 2022

What Are Your Customer Relationship Values?

What Are Your Customer Relationship Values

Before you may think about money or ROI reading this title, let me set the record straight. I’m going to walk you to the next level which at first sight may seem less tangible, but it’s exactly the opposite. I’m talking about the link between your company culture and customer relationship values. Are you curious?…


Paolo Fabrizio
March 8, 2022

3 Digital Support Sore Points To Get Rid Of

Digital Support Sore Points

‘We’ve realized that we need to be more focussed on our customers’ needs.’ When I hear such an expression from some managers, I have to admit that I have mixed emotions. On one hand, I appreciate humbleness. On the other, I ask myself where did they live for the last 5 years? That’s why it’s…


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