October 4, 2018
5 Ways to Promote Your Blog Content
Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of
September 20, 2018
How to Boost Website Traffic Using Social Media
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and
September 6, 2018
7 Content Writing Mistakes Small Businesses Make
Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need. Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get
August 23, 2018
Is Your Social Media Marketing Failing? 5 Things You May Be Doing Wrong
Social media actually began in the 1970’s. Of course, it was only during the past 15 years that this digital phenomenon truly began shaping the world, as we know it today. Social media comes in various shapes and sizes and has been steadily growing over the years. In 2010, there were still fewer than one
August 2, 2018
9 Tips for Writing Killer Website Content
If we think about it, websites are what landline phones were over a decade ago. They provided a means for a company to get in touch with their customers and/or partners. And they providing credibility, in the process. This doesn’t mean that phones no longer do that, because they do. But websites do it better.
July 19, 2018
Top 5 Steps to Craft a Blog Content Strategy
After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized
June 28, 2018
Top 4 Reasons to Hire Professional Content Writers for Your Business
Your business has a hot new prospect. Everyone is brainstorming the killer content strategy that will win the account. So far though, no one seems to have a clear vision as to the best direction. Why do you think that is? Are they losing their game or is there something more profound to it? Whoever runs a
June 14, 2018
6 Essential Ingredients of a Successful Blog Post
If you were expecting your family over for dinner, and you decided to prepare your specialty (yes, that delicious creme brûlée everyone loves), you’d first go over the checklist of ingredients to make sure you have everything you need. Well, the same principle applies when writing your blog. That is – if you want it
May 31, 2018
5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy
You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of
May 17, 2018
Quick Tips For Smart Content Curation
With the wealth of Data supporting the value of Content Marketing, even those who do not currently leverage its value, are under no doubt as to its importance. As experienced writers are all too aware, it’s almost impossible to write truly unique content. That said, we must all inject something in our articles that draws
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