Articles by Andy Capaloff

Andy Capaloff
November 14, 2017

Can Shopping For Small Business Health Insurance Be Easy & Fun?

Small Business Health Insurance Made Easy

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Shopping For Small Business Health Insurance A little over a month ago, we published the first part of this series. It was titled “The Simple UnitedHealthcare Small Business Solution”. It was an overview of the benefits to small businesses of providing a


Andy Capaloff
November 13, 2017

The Curatti Lead Generation Roundup

The Curatti Lead Generation Roundup

For Curatti’s very first expert roundup, we thought we’d start with one of the more important topics in marketing. To state the blindingly obvious, all businesses want sales. And in order to make those sales, they need leads! Lead Generation, and it’s digital cousin, Inbound Marketing are subjects that no marketer can ever stop learning


Andy Capaloff
October 16, 2017

Don’t Just Question Answers. Question Questions

Don’t Just Question Answers. Question Questions

In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any


Andy Capaloff
September 26, 2017

The Simple UnitedHealthcare Small Business Solution

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Once in a while, we like to provide articles that are away from our usual niche, yet that we hope will be helpful to a number of readers. This sponsored post for UnitedHealthcare falls firmly into that category. The gist of this


Andy Capaloff
August 18, 2017

What Constitutes Content Theft? Here’s What We Think

What Contitues Content Theft?

A few days ago, Curatti founder and CEO Jan Gordon noticed that someone who promotes Website Jacking was following her on Twitter. Actually, he’s one of many resellers of a $27 program that promotes a practice that we call content theft. He’s following me also. Is he or are any of his customers using our


Andy Capaloff
August 4, 2017

Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme

Lead Gen

“Do you need Led Gen for your business”, is surely about as silly as a question as can be asked? What are you in business for, if not to make money, no matter how modest your aims? There have been any number of articles over the years that demonstrate how LinkedIn is easily the strongest


Andy Capaloff
June 22, 2017

Work-Life Balance? That’s Only Two-Thirds Of The Equation

work-life balance

There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this


Andy Capaloff
June 16, 2017

Blogging Blunders (And How To Avoid Them) [Audio Interview]

Blogging Blunders

On June 1st, my interview for the Summit on Content Marketing went live. For those who were unaware of this purely online event, it took place over 2 weeks. In that time, 105 people either gave presentations or were interviewed. Some were superstars. You can see a list of the keynote speakers below. I was


Andy Capaloff
June 9, 2017

Curatti On Air: The Keri Jaehnig Facebook Stories Interview

COA Keri Jaehnig Facebook Stories Interview

In this installment of Curatti On Air, we talk with Keri Jaehnig. The name of her website, Idea Girl Media, is indicative of what you can expect from her if you follow her. She remains ahead of the curve. And that is evidenced by the topic of this interview and her previous Curatti article “7


Andy Capaloff
June 1, 2017

How To Find Your Unique Blogging Style

Unique Blogging Style

In my interview for the Summit on Content Marketing, I discussed blogging mistakes and how to fix them. Of course, the biggest mistake of all is blending into the faceless crowd, writing without anything approaching a unique blogging style. And unless you are breaking must-read news on a regular basis, you need to stand out


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