Articles by Andy Capaloff

Andy Capaloff
November 17, 2020

Why Do Most Guest Blogger Outreach Emails Suck?

Most Guest Blogger Outreach Emails Suck

This will be a bit of a rant. But hopefully, a couple of people will learn a thing or two. If that happens, my fellow blog masters and I will be very happy. To put it mildly, most guest blogger outreach emails suck. I don’t know who puts out the advice that people are taking,…




Andy Capaloff
August 13, 2020
What Comes First In Business

Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…


Andy Capaloff
July 30, 2020

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…


Andy Capaloff
July 23, 2020

Blogs, Freebies, and Paywalls: The Value Assignment Conundrum

I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…



Andy Capaloff
July 9, 2020

Do-It-Yourself WordPress Site Updates Seem Scary – Part One

Do-It-Yourself WordPress Site Upgrades

I’m an old-school techie. This may make me more dangerous than someone with little to no technical knowledge at all. Or maybe it makes me more scared. Because I know the damage that barreling in fearlessly to some do-it-yourself upgrading can cause. And this stuff is nothing like what I used to do professionally –…



Andy Capaloff
June 18, 2020

The Best Possible Answer To An Imperfect Question Is Still Wrong!

In Search Of The Best Possible Question

No beating around the bush here. I don’t care who you are, or how good you are at asking incisive questions, you simply cannot ask the best possible questions. At least not without help. Why, you ask? Easy answer! We are all limited by our own life experiences. Sure, we might typically ask better questions…


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