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Susan Gilbert

How To Add Spice To Your Website Sales Page

sales page

In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…


Piyush Mangukiya

50 Must Have Small Business Website Design Features

Mobile Responsive Website Design Features

This Infographic on Small Business Website Design features was offered to us by 99MediaLab. The idea was that we might curate around it. But when we saw the amazing work already done by author Piyush Mangukiya, we decided it was too good not to present as is. It is another installment in our “Great Articles You…


Susan Gilbert

Drive More Conversions With Website Retargeting

Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…


Susan Gilbert

How to Make Your Website Visitors Stay

Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…


Susan Gilbert

Pinterest – The Great Traffic Generator

Millions of women already love pinning.  And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…


Susan Gilbert

Why Your Website Visitors Might Pass You By

When your visitors first arrive at your business’s landing page they may keep moving on. Not what you want!  The key is to draw them in right away and get them to stay by using an enticing offer and a clear message that meets their needs. User frustration is usually the cause for a person…


Susan Gilbert

Increase Your Sales With a Custom Thank You Page

When a website visitor subscribes or purchases a product from your business where are they directed to next? Chances are these leads are taken to a generic thank you landing page, and the potential for more sales and conversions is lost. But what if you could create something that will offer an incentive for filling…