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Susan Gilbert

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Paid Advertising Business Conversions LinkedIn Marketing 4 Paid Advertising Tools That Can Increase Your Sales 1) Leverage Commerce Media – Criteo Use technology to…


Susan Gilbert

12 Digital Advertising, Remote Work, and CRM Tools

Digital Advertising, Remote Work, and CRM Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Advertising Working remotely CRM Use These 4 Digital Advertising Tools to Increase Your Business Leads and Sales 1) Create More Brand Awareness –…


Susan Gilbert

12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…


Susan Gilbert

How To Establish Your Brand as a Thought Leader

Establish Your Brand as a Thought Leader

There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…


Susan Gilbert

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…


Susan Gilbert

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…


Liaqat Ali Hamiya

Facebook Advertising Has Got Better And Easier

Facebook Marketing Tools

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…


Nathan Sykes

From Alexa to Podcasts: The Power of Voice in Modern Marketing

The Power of Voice in Modern Marketing

Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…


Susan Gilbert

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…


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