Category: Social Selling

David Gutierrez
August 18, 2020
Instagram Hashtags For B2B Customer Engagement

B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…


Andy Capaloff
August 13, 2020
What Comes First In Business

Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…


Anna Fox
June 16, 2020

5 Great Social Media Management Tools for Businesses

Great Social Media Management Tools

Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…


David Freudenberg
June 10, 2020

How The First 5-Seconds Of Your Facebook Video Can Grab Attention

Facebook video search

There are over eight billion video views on Facebook daily. How do you make yours stand out? How exactly can you create videos that boost your authority, viewership, engagement, and sales? Unique content and an eye-grabbing title are vital for the overall success of your video. But you need to fight against the low human…


Susan Gilbert
June 9, 2020

How To Craft YouTube Headlines That Stand Out

YouTube Headlines Screenshot

According to an article on Oberlo, YouTube is the second most popular social media network today with over 2 billion users. If your brand is producing videos, you will want to ensure that your content gets noticed in the midst of thousands of other competitors. It may be time to revisit how you craft your…



Shane Barker
April 29, 2020

6 Questions to Ask Before Working with Any Influencer

6 Questions to Ask Before Working with Any Influencer

Want to know what drives people to buy a product?  Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…


Andy Capaloff
March 26, 2020

The Importance Of Video Calls – Now More Than Ever

The Importance Of Video Calls

Last week, I asked people to ask and answer questions about how best to learn from home. An answer that works for classes based on interactive video calls is to turn your camera on. You may also want to read: The Challenges Of Working and Learning From Home [Interactive Q&A] This also works for business…


Hugh Beaulac
March 25, 2020

6 Instagram Marketing Lessons from the Best B2B Companies

Instagram Marketing Lessons from the Best B2B Companies

The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…



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