July 9, 2019
How Integrating AI Into B2B Marketing Can Scale Your Business
The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…
July 2, 2019
The Cultural Shift Towards Digital Customer Service
Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…
June 27, 2019
The Great Website Builder SEO Experiment [Infographic]
In 2018., there were 30.2 million small businesses registered in the United States alone. As most of them are aware that it is hard to build a sustainable business without having an online presence, more than 60% of small businesses use a website as one of the ways to connect with their customers. If you…
June 11, 2019
What Is Blockchain And What Are Its Business Applications?
Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…
June 6, 2019
The Art of Social Media and SEO Marketing
As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…
May 30, 2019
The Benefits of Showcasing Company Culture in Digital Marketing
Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…
May 9, 2019
B2B Content Marketing Tips to Reach Out to a Wider Audience
We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…
May 2, 2019
Use These Strategies to Grow Your YouTube Channel
While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…
April 25, 2019
Facebook Advertising Has Got Better And Easier
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…
April 4, 2019
How to Create a Winning Pinterest Marketing Strategy
Since 2010, Pinterest has grown tremendously. It now has over 250 million users — 80 percent of whom are engaging on mobile. Many consider this growing platform to be a part of both their social media and SEO strategies. It’s become a great place to build your brand and attract new website subscribers in an…
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