Category: Digital Marketing

Aaron Wittersheim
June 23, 2017

The Critical Importance Of Lead Validation [Slideshare]

Lead Validation

The lead generation product you use is hiding something from you. Do you really know if it’s telling you the truth? Can you trust what the numbers tell you about how many potential new customers it’s generating? Most lead generation websites have a dirty little secret, but it’s not their fault. There is a way


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Andy Capaloff
June 22, 2017

Work-Life Balance? That’s Only Two-Thirds Of The Equation

work-life balance

There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this


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Jan Gordon
June 15, 2017

How The Curatti Blog Became What It Is Today

Curatti - Adapt or Fail

Let’s start with this disclaimer: Never try to recreate somebody else’s idea. When I see articles telling people that they can have the same success as “I did”, if they follow these simple steps, it drives me crazy. So many factors need to be established before embarking on such a plan, there is simply no


Michael Brenner
June 14, 2017

Busting 9 Digital Marketing Myths

Digital Marketing Myths

In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths. It is another in our “Great Articles You may have missed” series. Busting Some Digital Marketing Myths We all lie to ourselves in one way or another. And this is certainly true in Digital Marketing. Fortunately, we are


Tony Zambito
May 30, 2017

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,


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Adeel Sami
April 27, 2017

Want To Be a Blogging Champion? Don’t Give Up!

The blogging champion

How does it sound, being called the Blogging Champion? Fantastic? Excellent? Dangerously happy? Awesome, isn’t it, being called ‘the blogging champion’? Winning something extraordinary in a sport sound so awesome as you’re the first from the competition. The champion.


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Joan Selby
April 24, 2017

Increasing Engagement and Leads with Interactive Content

Interactive Content

Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for


Robert Caruso
April 21, 2017

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


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Liaqat Ali Hamiya
April 20, 2017

How to Create an Efficient Marketing Plan

Efficient Marketing Plan

Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue related goals. The marketing plan should not go beyond a year, because we are experiencing very rapid


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Susan Gilbert
April 19, 2017

12 Tools To Improve Your Blog, Instagram Marketing and CRM

CRM (Customer Relationship Management)

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never


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