July 26, 2022
Beyond The Virtual Office – Entrepreneurship In The Metaverse
The internet has a new frontier, and it’s called the Metaverse. This parallel universe is made up of digital representations of real people, places, and things, and it’s growing at an exponential rate. There are already millions of active users in the metaverse, and that number will only increase in the coming years. Established businesses…
June 14, 2022
Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
May 3, 2022
11 Key Strategies to Aid Creativity and Productivity
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
March 1, 2022
How to Use NFTs to Build Brand Awareness
Brands are always looking for new and innovative ways to connect with their consumers and improve their current marketing tactics. These tactics often pursue different goals, one of which is raising brand awareness among the public. While there are several tried and true ways to get the word out about your brand, some companies are…
February 1, 2022
eCommerce CRO: 10 Tips on Improving Your Conversion Rates
You have invested in your eCommerce website. Your awesome team was involved. You have started from scratch (or upgraded your blog to include an eCommerce element), built, and (finally!) marketed it. Time to sit back, relax, and wait for the sales. Right? Um, I hate to be the bearer of bad news, but are you…
January 25, 2022
Content Marketing in The Metaverse and Beyond
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
January 7, 2022
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
October 5, 2021
5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
May 10, 2021
How To Turn SlideShare Into a Traffic Driving Machine
(This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…
May 1, 2021
Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated)
All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice…
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