July 17, 2018
How to Optimize Your Website for Voice Searches
You know something has crossed over from early adopters to the mainstream when you hear your parents shout (because they cannot use a smartphone in a normal speaking voice), “Hey Siri” (or Alexa or Cortana). It’s a clear indicator that voice search is increasing in use. Did you know that 20% of all mobile searches
July 10, 2018
7 Trends That Will Transform Online Business In The Future
With the unleashing of emerging cutting-edge technologies, almost every aspect of our society will see a transformation. New technologies will have a huge impact on the way online business will be carried out in 2018 and beyond. Modern technological systems such as ERP and CRM are highly capable of boosting productivity and reducing costs by
July 2, 2018
A Step by Step Guide to Creating a Profitable Coupon Blog
Editor’s note: This article is off-niche. A special holiday-week post. We hope that it inspires readers seeking ways of monetizing – whether they go the coupon route or not. You surely didn’t think about a coupon blog. So what other forms of monetization might you also have overlooked? Create Your Profitable Coupon Blog Have you
June 26, 2018
11 Types of Difficult Customers and How to Handle Them [Infographic]
To state the blindingly obvious, your business is nothing without customers. Every interaction a customer has with a business comes helps that customer decide their attitude towards the business. These interactions include: The actual product or service that the business is based on The advertising that the customer is exposed to – whether on social media or
June 21, 2018
Mobile-First Indexing: What Google Wants You To Know
Google added another chapter in their efforts to deliver a better user experience. And this time, the focus is on mobile users. Back in 2015, mobile internet usage surpassed desktop usage. This was a landmark shift, and the search engine giant knew exactly what it needed to do to deliver a better experience. This was
June 20, 2018
12 Tools To Improve Social Monitoring, Digital Marketing and LinkedIn Leads
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Monitoring tools for social media Digital marketing tools Generating LinkedIn Leads Track Your Brand Online With These 4 Social Monitoring Tools 1) Professional insights
June 18, 2018
9 Easy To Fix About Page Mistakes Costing Your Brand
Truth be told, most businesses About Us pages suck. That’s unfortunate, to say the least, as the About Page is the second most popular page on a website after the home page. In a recent usability study conducted by KoMarketing, 52% of respondents said they want to see “About” information on a home page! If
June 13, 2018
What is Digital Marketing 4.0?
Marketing 4.0 is a marketing strategy based on research by Professor Phillip Kotler. According to both Caffeinated and Kotler’s marketing 4.0 principles, effective marketing requires more than just online engagement between sellers and buyers. Offline engagement also has a part to play. Digital relationships as part of economic growth are just a part of the model that
June 12, 2018
Live Stream Like a Pro: Captivate your Audience with Live Video
Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do! Going by some of the reports, it’s clear
June 11, 2018
How Small Businesses Can Make the Most of Online Marketing
The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need
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