Category: Digital Marketing

Myron Monets
April 23, 2018

How Artificial Intelligence and Machine Learning Can Be Used for Marketing

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) has already become highly disruptive, with technology directly impacting almost every domain of industry. Here are a just a few examples of the pervasive usage of artificial intelligence in our modern business ecosystems: Self-driving cars Automated manufacturing processes Image recognition applications AI enabled supply chain management Machine learning enabled marketing The demand


Susan Gilbert
April 18, 2018

12 Tools For Lead Generation, Infographic Creation, and Images

Tools For Lead Generation, Infographic Creation and Images

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Lead Generation Tools Resources to Create Infographics Image Tools 4 Tools That Will Power Up Your Lead Generation 1) Understand your target audience –


Josh Sleigh
April 17, 2018
Emotional Engagement

85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is


Becky DeGrossa
April 12, 2018

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have


Pawan Sahu
March 28, 2018

8 Tools to Get More Subscribers and Customers

Get More Subscribers and Customers

As a blogger, I have always found it hard to get more subscribers and customers. Simply posting good content has never been enough. You need to do more to convert visitors into subscribers and eventually customers. It doesn’t matter if you are new to blogging or already established. You need to use tools to achieve


Christina White
March 26, 2018

How To Use Video Marketing In The Era Of Short User Attention Span

The Era Of Short User Attention Span

Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has


Greg Satell
March 22, 2018

The 3 Not So Easy Steps To Innovation and Problem Solving

Innovation and Problem Solving

This article by Greg Satell (aka Digital Tonto) tackles the subjects of problem-solving and innovation.  I hope you are as stimulated by it as I was. It is another in our “Great Articles You May Have Missed” series. Tackling Innovation In 3 (Not So Easy) Steps By the early 20th century, the world’s great mathematicians knew


Susan Gilbert
March 21, 2018

12 Tools and Strategies For Email, WordPress, and Pinterest Marketing

Email, WordPress, and Pinterest Marketing

The following is made up of 3 “Monday Tips” articles, each of which talks about four helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Tools WordPress Plugins for SEO Pinterest Marketing Four Email Marketing Tools For Better Conversions 1) Professional emails made easy – Mad Mimi


Anna Fox
March 14, 2018

How To Create Visual Content That Builds Empathy With Your Brand

Visual Content Builds Empathy

“Good politics starts with empathy, proceeds to analysis, then sets out values and establishes the vision, before getting to the nitty-gritty of policy solutions.” ~David Miliband via bqotd.com It’s the same for business… It all starts with building empathy, or in other words, understanding and compassion. And that, in turn, starts with building common ties


Birbahadur Singh Kathayat
March 13, 2018

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you


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