Category: Digital Marketing

Susan Gilbert
September 5, 2019

Keep Your Business Website Safe From a Cyber Attack

Is Your Website Safe From Cyber Attack?

I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…


David Gutierrez
August 20, 2019

7 Hallmarks of Successful B2B Companies

Hallmarks of Successful B2B Companies

Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…



Susan Gilbert
August 8, 2019

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…



Shane Barker
July 18, 2019

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


David Miller
July 9, 2019

How Integrating AI Into B2B Marketing Can Scale Your Business

How AI can help you scale your business

The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…


Paolo Fabrizio
July 2, 2019

The Cultural Shift Towards Digital Customer Service

Corporate Culture Shift

Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…


Robert Brandl
June 27, 2019

The Great Website Builder SEO Experiment [Infographic]

The Great Website Builder SEO Experiment

In 2018., there were 30.2 million small businesses registered in the United States alone. As most of them are aware that it is hard to build a sustainable business without having an online presence, more than 60% of small businesses use a website as one of the ways to connect with their customers. If you…


Karen Evans
June 11, 2019

What Is Blockchain And What Are Its Business Applications?

Blockchain Business Applications

Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…


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