Category: Digital Marketing

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Neil White
September 25, 2017

How To Avoid Mistakes While Doing SEO For Yourself

Do-it-yourself SEO

You’re having trouble leaping to page one. After all that hard work, it’s still not happening. You think you’ve got it all covered. You’ve optimized your website for the search engines. You found some nifty key phrases that promise to bring in a gigantic amount of traffic. You’ve got the links covered…So why is your


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Susan Gilbert
September 20, 2017

12 Tools To Improve Blogging, Video Marketing and Research

Blogging, Video Marketing and Research Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Tools to help you improve your video marketing Competitor Research Tools Improve Your Blog Content with These 4 Tools 1) Plan and


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James Malone
September 18, 2017

Visual Marketing: Either You’re In or Your Brand Is Out!

The Growing Importance of Visual Marketing

In the faster than The Flash digital age, the future of marketing is visual. With the advent of social media, smartphones and use of visual content, marketing today is more dynamic and versatile than ever before, and still growing and evolving. A study from Wharton School of Business found that 67% of the audience (from Piktochart blog)


Janja Jovanovic
September 15, 2017

The Evolving State of Freelancing [Infographic]

The Evolving State of Freelancing

Nowadays, there’s a lot of talk about how the unemployment rate, especially among young people, has gone up in the past few years. Certain millennial traits and behaviours are part of the reason why this has happened—the worst ones have had an impact on an entire generation of people – especially if we’re talking about


Justin Osborne
September 13, 2017

3 Digital Marketing Trends to Prepare for in 2018

Digital Marketing Trends

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.


Laura Buckler
September 12, 2017

Digital Storytelling: What You Get When Art and Science Connect

Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when


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Raymond Morin
September 7, 2017

The Growing Importance of Blockchain Technology

Blockchain Technology

The New Alternative Economic Systems (Part Two) The Growing Interest of Companies and Institutions This is Part Two of Raymond’s eye-opening article on alternative economic systems. If you thought that blockchains were strictly a way of keeping track of Cryptocurrencies, think again! Better yet, read this article! To read part one first, click here. Warning:


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Susan Gilbert
September 6, 2017

How to Use Twitter Advanced Search to Find New Leads

Twitter Advanced Search

Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and


John Jantsch
August 31, 2017

Here’s What You Need to Know About Google Posts

Google Posts

Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,


Masroor Ahmed
August 30, 2017

4 Steps To Writing Effective Abandoned Cart Emails

Effective Abandoned Cart Emails

As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year


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