Category: Digital Marketing

Stewart Dunlop
June 24, 2020

5 Technical Skills Online Entrepreneurs Should Learn About ASAP

Technical Skills Online Entrepreneurs Need To Know

We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…


Susan Gilbert
June 23, 2020

12 Email Marketing, LinkedIn Networking, and Search Visibility Tools

Email Marketing, LinkedIn Networking, and Search Visibility Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…


Anna Fox
June 16, 2020

5 Great Social Media Management Tools for Businesses

Great Social Media Management Tools

Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…


Susan Gilbert
June 9, 2020

How To Craft YouTube Headlines That Stand Out

YouTube Headlines Screenshot

According to an article on Oberlo, YouTube is the second most popular social media network today with over 2 billion users. If your brand is producing videos, you will want to ensure that your content gets noticed in the midst of thousands of other competitors. It may be time to revisit how you craft your…


Kayla Matthews
June 3, 2020

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…


Terry Cane
May 13, 2020

3 Ways to Draw New Blog Subscribers Without a Paywall

Draw New Blog Subscribers Without a Paywall

Many websites have had trouble making ends meet. One alternative revenue model that’s frequently suggested involves subscriptions. Yet that approach comes with its own pitfalls – namely that too many people rely on paywalls, which by their very nature are alienating to the audience. It’s a tough time to own a website, especially if you’re…


Qhubekani Nyathi
May 6, 2020

How To Increase Landing Page Conversions (13 Pro Tips)

Pro Tips To Increase Landing Page Conversions

If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%.  Yes, at best only 5 out of 100 prospects that visit a landing page convert.  That’s disappointing because landing pages play a crucial role…


Aran Davies
April 21, 2020

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence Is Transforming Digital Marketing

I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…


Susan Gilbert
March 24, 2020

12 Influence Marketing, Facebook Page and Video Marketing Tools

Influence Marketing, Facebook Page and Video Marketing Strategy Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Building your business with Influence Marketing tools Growing your Facebook Page Improving your Video Marketing Build Your Business with These 4 Influence Marketing Tools…


Kayla Matthews
March 18, 2020

8 Regulations to Know When Developing an Email Marketing Campaign

There Are More Email Marketing Regulations Than Just GDPR

Email marketing is convenient since it allows you to reach potential customers from all over the world with a few quick clicks. However, the respective laws for getting in touch with people online can vary and knowing them could make the difference between earning conversions and getting into legal trouble. Here are eight email marketing…


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