Category: Digital Marketing

Sahil Kakkar
June 21, 2018

Mobile-First Indexing: What Google Wants You To Know

What Google Wants You To Know About Mobile-First Indexing

Google added another chapter in their efforts to deliver a better user experience. And this time, the focus is on mobile users. Back in 2015, mobile internet usage surpassed desktop usage. This was a landmark shift, and the search engine giant knew exactly what it needed to do to deliver a better experience. This was


Susan Gilbert
June 20, 2018

12 Tools To Improve Social Monitoring, Digital Marketing and LinkedIn Leads

Social Monitoring, Digital Marketing and LinkedIn Lead Gen Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Monitoring tools for social media Digital marketing tools Generating LinkedIn Leads Track Your Brand Online With These 4 Social Monitoring Tools 1) Professional insights


Qhubekani Nyathi
June 18, 2018

9 Easy To Fix About Page Mistakes Costing Your Brand

Truth be told, most businesses About Us pages suck. That’s unfortunate, to say the least, as the About Page is the second most popular page on a website after the home page. In a recent usability study conducted by KoMarketing, 52% of respondents said they want to see “About” information on a home page! If


Catherine Park
June 13, 2018

What is Digital Marketing 4.0?

What Is Marketing 4.0?

Marketing 4.0 is a marketing strategy based on research by Professor Phillip Kotler.  According to both Caffeinated and Kotler’s marketing 4.0 principles, effective marketing requires more than just online engagement between sellers and buyers. Offline engagement also has a part to play. Digital relationships as part of economic growth are just a part of the model that


Amanda Smith
June 12, 2018

Live Stream Like a Pro: Captivate your Audience with Live Video

Live Stream Like a Pro: Infographic

Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do! Going by some of the reports, it’s clear


David Gutierrez
June 11, 2018

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Susan Gilbert
June 6, 2018

How to Effectively Use Storytelling to Attract a Larger Following Online

Use Storytelling to Attract a Larger Following Online

In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience in order to establish a trusted and authoritative brand online. This is the key to selling your product or service. If that isn’t happening then the missing link is inside


Helga Moreno
June 5, 2018

Your Authoritative Link Building Guide (Courtesy of Ahrefs)

Your Authoritative Link Building Guide

As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular search engines, view them as one of the prime indices to rank web pages. You have probably studied tons


Neil White
May 30, 2018

How To Combine SEO and UX to Improve Your Website

Combine SEO and UX

Remember the good old days when all you needed to do to be ranked as number one in search engines is to stuff your page with keywords? Now those search engines consider hundreds of factors when deciding which pages will have the highest rank. This is where UX, user experience, comes into play. So many


Daniel Newman
May 29, 2018

When Does Personalization Cross The Line From Fuzzy To Creepy?

Personalization: How Much Is Too Much?

We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is


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