Category: Social Media

Shane Barker
September 25, 2018

How to Make Your Photos Look Amazing Before You Post Them on Instagram

How To Make Your Photos Look Amazing

When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether


Jan Gordon
September 20, 2018

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and


Brandon Lee
September 4, 2018

The Death Of Social Media Organic Reach And How To Overcome It

How To Overcome The Death Of Social Media Organic Reach

Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking


Shane Barker
August 28, 2018

7 Strategies to Boost Your Ecommerce Sales With Facebook Ads

Boost Ecommerce Sales With Facebook Ads

The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it


Vaibhav Kakkar
June 27, 2018

Drooping Customer Engagement? Social Media To The Rescue

Is Your Customer Engagement Drooping?

Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team


Hugh Beaulac
June 25, 2018

How to Create Instagram Stories that Sell

Create Instagram Stories That Sell

No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active


Jenn Herman
May 22, 2018

Does All Of Your Social Media Content Serve Your Whole Audience

Does All Of Your Social Media Content Serve Your Whole Audience

A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.


Jenn Herman
March 20, 2018

Want More Instagram Followers? Here Are 3 Foolproof Ways

Want more Instagram followers?

Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways


Varun Sharma
February 14, 2018

7 Ways That Social Media is Affecting Us Positively

7 Positive Effects of Social Media

Editor’s note: Two weeks ago, we published this excellent article by Dina Indelicato: Is Social Media Really an Existential Threat? There is a flip side though. And Varun Sharma presents it here. While you will be aware of most of the points put forward, the article is nevertheless timely. How Social Media is Affecting Us


Dina Indelicato
February 1, 2018

Is Social Media an Existential Threat?

Is Social Media an Existential Threat

In a recent interview, Tristan Harris a former Google employee had some very serious things to say about the prevalence of social media and smartphones. He specifically mentions the influence of social media on children and how it impacts the way they define concepts such as friendship, and how corporations leverage social media to influence


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