Articles by Susan Gilbert

Susan Gilbert
November 24, 2020

12 eCommerce Sales, Podcasting, and Website Building Tools

eCommerce Sales, Podcasting, and Website Building Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce Sales Podcasting Website Building Increase Your eCommerce Sales With These 4 Tools 1) Better Shopper Experience – Syte You have a great product or…


Susan Gilbert
November 11, 2020

Use Email Segmentation to Improve Your Marketing and Communication

Here's Why You Should Use Email Segmentation

Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…


Susan Gilbert
October 27, 2020

12 Facebook Streaming, Pinterest, and Instagram Tools

Facebook Streaming, Pinterest, and Instagram Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Live streaming on Facebook Pinterest Widgets for WordPress Instagram apps 4 Great Tools For Live Video Streaming on Facebook 1) Professional Quality Live Videos –…


Susan Gilbert
October 13, 2020

Use These Methods to Keep Your Target Market Research Fresh

Target Market Research

An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…


Susan Gilbert
September 22, 2020
12 Spam Protection, Streaming Video, and Business CRM Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Spam protection Streaming video Business CRM Stop Website Spam With These 4 WordPress Plugins 1) Cloud Spam Protection – CleanTalk Stop hackers from coming into…


Susan Gilbert
September 8, 2020

5 Ways To Use Social Media for Word Of Mouth Marketing

Word Of Mouth Marketing Is Still The Best

Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…


Susan Gilbert
August 24, 2020

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…


Susan Gilbert
August 11, 2020

Why Influencer Marketing is Still Important For Your Brand

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience.  You need to be relatable to your audience and establish trustworthiness. Connecting with the…


Susan Gilbert
July 28, 2020

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…


Susan Gilbert
July 14, 2020

Optimize Conversions from Your Website Landing Page

Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…


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