Articles by Susan Gilbert

Susan Gilbert
January 26, 2021

12 Brand Visibility, WordPress Blog Sales, and Market Analysis Tools

Brand Visibility, WordPress Blog Sales, and Market Analysis Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Visibility WordPress Blog Sales Market Analysis Increase Your Brand Visibility With These 4 Tools 1) Connect With The Best Talent – Bullhorn Recruit…


Susan Gilbert
December 22, 2020

12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…


Susan Gilbert
December 9, 2020

How To Establish Your Brand as a Thought Leader

Establish Your Brand as a Thought Leader

There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…


Susan Gilbert
November 24, 2020

12 eCommerce Sales, Podcasting, and Website Building Tools

eCommerce Sales, Podcasting, and Website Building Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce Sales Podcasting Website Building Increase Your eCommerce Sales With These 4 Tools 1) Better Shopper Experience – Syte You have a great product or…


Susan Gilbert
November 11, 2020

Use Email Segmentation to Improve Your Marketing and Communication

Here's Why You Should Use Email Segmentation

Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…


Susan Gilbert
October 27, 2020

12 Facebook Streaming, Pinterest, and Instagram Tools

Facebook Streaming, Pinterest, and Instagram Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Live streaming on Facebook Pinterest Widgets for WordPress Instagram apps 4 Great Tools For Live Video Streaming on Facebook 1) Professional Quality Live Videos –…


Susan Gilbert
October 13, 2020

Use These Methods to Keep Your Target Market Research Fresh

Target Market Research

An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…


Susan Gilbert
September 22, 2020
12 Spam Protection, Streaming Video, and Business CRM Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Spam protection Streaming video Business CRM Stop Website Spam With These 4 WordPress Plugins 1) Cloud Spam Protection – CleanTalk Stop hackers from coming into…


Susan Gilbert
September 8, 2020

5 Ways To Use Social Media for Word Of Mouth Marketing

Word Of Mouth Marketing Is Still The Best

Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…


Susan Gilbert
August 24, 2020

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…


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