Category: Content Marketing

Susan Gilbert

12 Tools To Improve Visual Marketing, Business Scheduling, and Podcasts

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Image and infographics creation tools Tools and apps to help manage your business scheduling Podcasting tools Great Infographics and Image Tools For Marketing 1) Graphic

Mike Cosmin Unguru

5 Apps to Watermark your Visual Content

Visual content is big. And it is no longer a simple trend that will eventually go away. It has prevailed over plain text and has become a must-have marketing strategy for every business looking to get its message across. Photos and videos are becoming the preferred means of communication for more and more companies –

Jan Gordon

7 Content Writing Mistakes Small Businesses Make

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get

David Gutierrez

Making Your Guest Posts More SEO-Friendly

Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone

Matthew Murray

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to

Susan Gilbert

12 Tools To Improve Blogging, Branding and Social Media Networking

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Brand Growth Tools Top Tools for Social Media Networking 4 Fresh Blogging Tools to Help Boost Your Content 1) Improve blog performance

Jaykishan Panchal

Maximizing The Conversion Opportunities You Were Probably Missing

There is a myriad of conversion opportunities that most websites and apps don’t fully exploit. Opportunities that are right there, on your pages, but you haven’t recognized them yet. This article will help you find some areas of your app or website that can dramatically increase conversions… with a little help from you. So read

Jessica Lambert

A Comprehensive Guide to Broken Link Building

Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research

David Gutierrez

How Animation Can Become a Part of Your Digital Marketing Strategy

Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least

Jan Gordon

9 Tips for Writing Killer Website Content

If we think about it, websites are what landline phones were over a decade ago. They provided a means for a company to get in touch with their customers and/or partners. And they providing credibility, in the process. This doesn’t mean that phones no longer do that, because they do. But websites do it better.