December 12, 2018
The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness
This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with
December 11, 2018
7 Psychology Facts That All Social Media Marketers Should Know
Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do
December 6, 2018
5 Types of Videos That Will Boost Your Content Marketing Strategy
The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing
November 29, 2018
Guest Blogger Outreach: Here’s What Not To Do (And Some Tips)
I get it. You want to further your blogging career by way of guest blogging. It’s a great way to get in front of a new audience. And of course, if your article meets the requirements of the blog you pitch, it’s good for them also, as they have some excellent content to publish. There
November 27, 2018
3 Ways Small Niche Businesses Can Breathe New Life into Their Content
The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location
November 15, 2018
7 Things No Editor Wants To See In Your Guest Contributor Pitch
Link building is huge at the moment. So, many people send guest posts pitches to authoritative websites to get backlinks. Yet, some people do it wrong, making things harder for everyone. Either they don’t know how to write their cold openers or they just don’t pay enough attention to important details, thus making mistakes that
November 14, 2018
The 5 Major Types of Video Content Every B2B Business Should Leverage
According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more
November 7, 2018
How to Use Guest Blogging to Build Your Business
If you are a business owner with a blog, have you thought about blogging on more than your own website? It can be very beneficial to you and an integral part of how you do business. Whether you have or haven’t, keep reading to find out all about guest blogging and how it can help
November 1, 2018
How To Create Content That Gets Backlinks While You Sleep
What exactly is “linkbait”? It’s essentially a link-magnet content. As the name suggests, it’s the kind of content that fetches you lots of backlinks kinda sorta by itself. We all want our posts and videos to get us traffic, links, and money. But not all of us can, as we’re not all content-blessed. So, here’s
October 24, 2018
9 Collaboration Tools for a More Efficient Content Marketing Team
Content marketing can be quite daunting – especially for marketers who have to work in a team. Working together to achieve optimal results requires team members to adjust. That means that they are usually on the lookout for various advanced tools that will make their common work easier and faster. Content marketing can include an
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