Category: Content Marketing

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Joan Selby
April 24, 2017

Increasing Engagement and Leads with Interactive Content

Interactive Content

Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for


Robert Caruso
April 21, 2017

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


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Susan Gilbert
April 19, 2017

12 Tools To Improve Your Blog, Instagram Marketing and CRM

CRM (Customer Relationship Management)

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never


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Alice Elliott
April 18, 2017

How Careful Editing Can Improve The Quality Of Your Writing

careful editing

Congratulations, you’ve finished writing your perfect post! This will be especially so if you’ve been following the previous six posts in this series (see the links to the previous articles at the end of this post). However, before you rush in and immediately publish it, there’s still some work to be done. You may be immensely


Shelly Kramer
April 13, 2017

Second Screen Social: What Marketers Need to Know

Second Screen Social

Second Screen Social seems like a slow burner. It has been around far longer than most people realise, and it’s possibilities are immense. Is it (and its concepts) finally starting to take hold? We were excited to see that Shelly Kramer had written on the subject, and had to select it for our “Great Articles


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Shyam Bhardwaj
April 12, 2017

How to Build a Booming Authority in 7 Steps

Authority

No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes


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Alice Elliott
April 11, 2017

How A Focused Call To Action Leads To Greater Interaction

focused call to action

Plenty of posts are written without any kind of call to action, let alone a focused call to action. Yet when you tell bloggers about this, the realisation makes their eyes widen. They may well have heard about a call to action, but they didn’t think about including one in their post. It’s as simple as making sure your message has been


Tony Zambito
April 6, 2017

How The ‘Content Illusion’ Is Leading Marketing Astray

Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has


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Alice Elliott
April 4, 2017

How Suitable Content Contributes Towards A More Readable Post

Suitable content

If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to


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Eleonora Zolotaryova
April 3, 2017

4 Simple Free SEO Study Resources For Content Marketers

Free SEO study resources

Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase


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