August 9, 2022
How To Have Your Outreach Emails Ignored… And How Not To
Or… How To Piss Off Blog Editors… And How To Make Them Happy Maybe nobody should edit a blog for going on 8 years. The longer a blog is around, the larger the volume of contributor outreach emails they receive. Unfortunately, most of these are clueless efforts. And trust me on this, that wears on…
July 26, 2022
Beyond The Virtual Office – Entrepreneurship In The Metaverse
The internet has a new frontier, and it’s called the Metaverse. This parallel universe is made up of digital representations of real people, places, and things, and it’s growing at an exponential rate. There are already millions of active users in the metaverse, and that number will only increase in the coming years. Established businesses…
July 19, 2022
12 Business Budgeting, Startup Business, and Digital Marketing Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Budgeting Startup Business Digital Marketing Get Your Business Budget in Shape With These 4 Tools 1) Uncomplicated Invoice Management – Paydirt Never miss…
June 28, 2022
Don’t Waste Money: Six Ways To Maximize Your Content Marketing Budget
A good content marketing strategy is one of the best ways to reach your audience on a tight budget. But, before you begin writing those articles or invest in a video production that will pull your audience in, it’s important to consider what you will get for your time and money. Spending money for the…
May 3, 2022
11 Key Strategies to Aid Creativity and Productivity
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
March 22, 2022
Customer Lifetime Value: The Metric Small Businesses Can’t Ignore
If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…
January 25, 2022
Content Marketing in The Metaverse and Beyond
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
January 18, 2022
12 Copywriting, Startup Business, and Visual Content Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
January 11, 2022
How To Audit Your Content Strategy For A Website Redesign
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to maintain their competitive edge and stay on top of trends understand the importance of keeping a fresh image that…
January 7, 2022
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
Next Page »
