How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to
How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator
The Importance of Visual Search In Your eCommerce Website
It’s a fact that our brains process visual images faster than textual information. This carries forward into Internet consumption, with users preferring to see content rather than read it. Fuad Ahmed, a web developer and designer, emphasizes the importance of visuals. He states that many surveys and studies prove that visual content is more intriguing
Flipboard – The Fun and Easy Way to Generate Traffic
If you grew up in the era of magazines, you will love Flipboard. Even if you came after that magazine era you still may love it. The first type of magazine or as they called it then “periodical of amusement” may date back to 1672. It was founded by Jean Donneau de Vize and contained
Essential Digital Marketing Techniques for Entrepreneurs
Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their
Blogging Blunders (And How To Avoid Them) [Audio Interview]
On June 1st, my interview for the Summit on Content Marketing went live. For those who were unaware of this purely online event, it took place over 2 weeks. In that time, 105 people either gave presentations or were interviewed. Some were superstars. You can see a list of the keynote speakers below. I was
5 Ways Non-Writers Can Nail Content Creation
There is no better way to establish your expertise, while adding value to your prospects and customers, than creating a blog. But, for a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially for non-writers. With content marketing gaining more relevance every
Quiz: Find Out Why You’re Getting Fewer Comments On Your Blog
It’s starting to become obvious that most bloggers are getting fewer comments on their blogs than they did some years ago. For ordinary, mortal bloggers, this can be very demoralising. Some may consider this lack of interaction as a sign that nobody loves them or are reading their posts. In fact to them the blogosphere seems to be completely devoid of readers!
Audio Content Is Growing! Are You On Board?
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shelly Kramer. It is another in our “Great Articles You may have missed” series. Don’t Just Create Audio Content. Market It! Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio
How To Create a Website That Will Strengthen Your Brand
Creating a website and creating a brand are not the same things. Hence, your website might have a million dollar look, yet still not reflect your personality or corporate identity. So, then what’s branding, you ask? Above all, it’s really a smart question to consider before starting to build your brand. Here is a good
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