Category: Content Marketing

Paul Staten
August 31, 2021

Does Content Quality Still Matter in Core Web Vitals?

Core Web Vitals: Content Quality Still Matters

Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…


Anna Fox
August 12, 2021

How to Use Slideshare to Build a Stronger Personal Brand

Slideshare For Personal Branding

As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…


Haley Lucas
August 10, 2021

Your Employees Are a Content Gold Mine: Here’s How To Use It

Content Gold Mine

57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…


Jason Khoo
June 29, 2021

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…


Anna Fox
June 17, 2021

How to Create a New Content Project Based on Seasonality

Content Marketing Based on Seasonality

There’s one common problem every blogger is facing… “There’s so much content out there: How do I stand out?” Any time I feel the urge to start a new blog or I get a new client, there’s always that question. What to write in the era when every topic – no matter how finely niched…


Lyuthar Jacob
June 8, 2021

Topic Clusters In Content Marketing: Here’s What You Need To Know

Topic Clusters and Pillar Content

You are probably among the millions who are struggling to feature on the high-ranking result pages. Though it looks easy from the outside, it isn’t in real terms. This is because thousands like you (from your niche alone) are fighting the same battle. However, getting slotted within the top positions can be done. You can…


Shaheryar Sadiq
May 27, 2021

4 Ways Your Inner Critic Can Make You a Better Writer

Here's How Your Inner Critic Can Make You a Better Writer

No matter what people say, everyone has an inner critic. You know who your inner critic is. It is that voice inside your head that keeps telling you that you are not good enough or that your writing is poor. Although your inner critic can make you feel miserable, it can also help you become…


Will Sarto
May 10, 2021

How To Turn SlideShare Into a Traffic Driving Machine

  (This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…


George Mathew
April 21, 2021

How to Create B2B ToFu Content with the Help of Customer Support

B2B ToFu Content

For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…


Andy Capaloff
April 1, 2021

Don’t Do These Things In Your Outreach Emails

Not Happy With The Results Of Your Your Outreach Emails?

I hope people who send outreach emails read this. If few people respond or the responses you get are rarely favourable, chances are you’re doing some of what is described below. But there are a couple of tips to help you out towards the end. If fellow blogmasters and blog editors read it, I feel…


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