April 2, 2020
8 Ways Automating Your Content Will Help You Grow Your Business
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
March 12, 2020
Are Your Guest Blogger Outreach Emails Getting Results? [Podcast]
I just took part in Stan Ventures first Podcast. It was a vibrant and enjoyable chat about Guest Blogger outreach, with Senthil Hariram. We covered a lot of ground. Here’s just some of what we talked about: What Do Guest Bloggers Get out Of Their Endeavors? This is a question probably better answered by those…
February 26, 2020
If You Want To Be A Guest Blogger, Stand Out From The Crowd
Today. One Day. We received 9 requests for guest posting. NINE! IN ONE DAY!! I don’t usually count them but there are always a lot. We apologize in advance if we don’t respond to most of these. After a while, one looks much the same as another. PLEASE! Stop with the insincere compliments. You think…
February 13, 2020
10 Steps To Becoming a Better B2B Marketer
So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…
February 4, 2020
Is Your Customer Service Addicted to KPI?
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
January 30, 2020
5 Rules to Follow When Using Infographics in Your Content Marketing
Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content. You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them. They are everywhere! This is why…
January 28, 2020
Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
January 16, 2020
How to Write Great SEO-Friendly Content in 2020
2020 is here, and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the search intent and the context of…
January 8, 2020
How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to…
January 2, 2020
Curatti Best Articles of 2019 (And Happy New Year 2020!)
The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…
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