February 13, 2020
10 Steps To Becoming a Better B2B Marketer
So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…
February 4, 2020
Is Your Customer Service Addicted to KPI?
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
January 30, 2020
5 Rules to Follow When Using Infographics in Your Content Marketing
Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content. You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them. They are everywhere! This is why…
January 28, 2020
Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
January 16, 2020
How to Write Great SEO-Friendly Content in 2020
2020 is here, and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the search intent and the context of…
January 8, 2020
How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to…
January 2, 2020
Curatti Best Articles of 2019 (And Happy New Year 2020!)
The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…
December 5, 2019
Turn One Research into Dozens of Awesome Articles!
Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so of writing, creating, etc.…
November 12, 2019
Curatti is 6 Years Old! Thank You For Making That Possible
On November 8th, 6 years ago, Curatti launched with this article. We’re so proud to have brought you over 1300 articles since then, and to still be going strong. We get way more inquiries to post than we can possibly respond to – apologies to those who never hear back from us! In the last…
November 7, 2019
How to Drive More Website Traffic with Pinterest
Pinterest has become one of the top social networks where people go to for lifestyle ideas, information, and products. Did you know that this platform also serves as a powerful search engine that can provide valuable links to your website? According to the company, online sales referrals top other social networks like Facebook and Twitter…
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