5 Methods to Find Your Competitive Content Advantage
A piece of content will have good value if it has a competitive advantage. Strategizing is helpful in the beginning, but it’s execution and how well it’s done that will make a difference in the long run. Moreover, before you can execute properly, there are five things to analyze in finding your competitive advantage. Each
Visual Marketing: Either You’re In or Your Brand Is Out!
In the faster than The Flash digital age, the future of marketing is visual. With the advent of social media, smartphones and use of visual content, marketing today is more dynamic and versatile than ever before, and still growing and evolving. A study from Wharton School of Business found that 67% of the audience (from Piktochart blog)
3 Digital Marketing Trends to Prepare for in 2018
A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.
4 Digital Marketing Skills Student Entrepreneurs Should Have
Editor’s Note: While we cater most of our content towards more experienced writers, many of us know people who are starting out. Certainly, the last time we aimed an article at student entrepreneurs, it was well received. We hope this will be helpful for you or someone you know and love…. Digital Marketing Skills For
Website Advertising Is About To Change. Are You Ready?
Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today? If you wish to skip past the history and
7 Ways To Build Trust with Your Content Marketing
Trust! No business can get off the ground without it anymore. Lose it, and you’re done for! In this article, Michael Brenner offers 7 tips to help you build trust with your content marketing. This is another in our “Great Articles You may have missed” series. Build Trust with Your Content Marketing Trust is the
What Constitutes Content Theft? Here’s What We Think
A few days ago, Curatti founder and CEO Jan Gordon noticed that someone who promotes Website Jacking was following her on Twitter. Actually, he’s one of many resellers of a $27 program that promotes a practice that we call content theft. He’s following me also. Is he or are any of his customers using our
10 Steps To Develop Your Social Media Content Strategy
Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing
How to Determine Your Social Media Branding Strategy
Jenn Herman talks about Social Media Branding, including style, content type and strategy, brand voice and interactions. And she rounds it out with a mention of brand loyalty. It is another in our “Great Articles You may have missed” series. The Right Social Media Branding Strategy For You You may thinking that branding for social media
How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to
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