Category: Content Marketing

Simki Dutta
July 1, 2020

5 Ways to Create a Data-Driven Content Strategy and Boost Growth?

Data- Driven Content Strategy

If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over.  One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data.  The content you create needs to deliver…




Sujan Patel
May 19, 2020

How to Use LinkedIn to Become a Thought Leader in Your Niche

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LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…


Terry Cane
May 13, 2020

3 Ways to Draw New Blog Subscribers Without a Paywall

Draw New Blog Subscribers Without a Paywall

Many websites have had trouble making ends meet. One alternative revenue model that’s frequently suggested involves subscriptions. Yet that approach comes with its own pitfalls – namely that too many people rely on paywalls, which by their very nature are alienating to the audience. It’s a tough time to own a website, especially if you’re…


Susan Gilbert
May 12, 2020

9 Tips To Help You Create Eye-catching Visual Content For Your Brand

Create Eye-catching Visual Content For Your Brand

In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…



Simki Dutta
April 15, 2020

How to Write Marketing Case Studies that Engage and Convince Readers

Write Marketing Case Studies That Engage

Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…


Shaurya Jain
April 8, 2020

17 SEO Experts Share Their Best Content Optimization Hacks

Content Optimization Hacks From SEO Experts

It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…


Shane Barker
April 2, 2020

8 Ways Automating Your Content Will Help You Grow Your Business

Automating Your Content Will Help You Grow Your Business

Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI.  Wondering which content processes you…


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