May 3, 2022
11 Key Strategies to Aid Creativity and Productivity
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
March 22, 2022
Customer Lifetime Value: The Metric Small Businesses Can’t Ignore
If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…
January 25, 2022
Content Marketing in The Metaverse and Beyond
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
January 18, 2022
12 Copywriting, Startup Business, and Visual Content Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
January 11, 2022
How To Audit Your Content Strategy For A Website Redesign
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to maintain their competitive edge and stay on top of trends understand the importance of keeping a fresh image that…
January 7, 2022
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
December 31, 2021
Curatti Best Articles of 2021 (And Happy New Year 2022!)
2021 is finally over! While it was definitely better than its predecessor, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to hear good news! My prediction, for what it’s…
December 21, 2021
5 Ways to Boost Your Email Marketing Strategy with Blog Content (and Vice Versa)
Short on time to create new content for your email subscribers? Read on for five ways to spin blog content into engaging emails. Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.)…
November 16, 2021
12 Brand Mention, Twitter Strategy and GIF Making Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
November 11, 2021
How to Write Great SEO-Friendly Content (Updated)
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
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