Category: Content Marketing

Jan Gordon
March 15, 2018

5 Compelling Reasons to Outsource Your Content Creation

Reasons to Outsource Your Content

Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social

Andy Capaloff
March 8, 2018

Why You Should Consider Outsourcing Your Content

Considering Outsourcing Your Content?

Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to

Shane Barker
March 6, 2018

How to Write Content That People Will Read and Share

Write Content That People Will Read and Share

This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content?  In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your

Lisa Sicard
February 12, 2018

How to Blog Successfully and Stay Fresh While Working Full Time

How to Blog Successfully and Stay Fresh While Working Full Time

Let’s get one thing straight: Blogging is WORK. It’s not a leisurely stroll in the park. If you are blogger and you are working full time, it can be a daunting task some days. You really must be careful not to let yourself get burned out. Therefore, you may find yourself doing the same thing

Susan Gilbert
February 7, 2018

3 Ways To Attract More Leads With Magnetic Content Marketing

Magnetic Content Marketing

In the new age of video and mobile search, magnetic content has become an indispensable part of becoming a successful brand online. The more original and helpful your content is, the more people will dive into it and share it with others. We no longer live in an age where boring sales articles attract readers.

Dina Indelicato
February 1, 2018

Is Social Media an Existential Threat?

Is Social Media an Existential Threat

In a recent interview, Tristan Harris a former Google employee had some very serious things to say about the prevalence of social media and smartphones. He specifically mentions the influence of social media on children and how it impacts the way they define concepts such as friendship, and how corporations leverage social media to influence

Anna Rud
January 31, 2018

5 Editorial Guidelines Based Tips To Writing Better Content

Editorial Guidelines

As a content marketer, I have to read editorial guidelines literally every single day. I’ve read so many of them that sometimes I can predict the end of sentences. Some can argue that every blog has its particular requirements, but there are always some common things I find on every “write-for-us” page. The main points

Asad Ali
January 25, 2018

The Rise of Multi-Screen Content Consumption [Infographic]

Multi-Screen Content Consumption

We are now well into 2018, and the tech gurus have predicted that it is going to another great year for the eCommerce industry. AI and the IoT will make further inroads into our lives, and the use of internet to handle routine tasks – particularly online buying and shopping – will become a significant

Andy Capaloff
January 10, 2018

Guest Blogging Guidelines: How We Compiled Ours

Guest Blogging Guidelines

All blogs that accept guest posts have some form of guest blogging guidelines. And all would-be guest bloggers have to navigate them. Ours have evolved slowly and will no doubt be changed more. A Little Background On Our Guest Blogging Guidelines A lot of the reason our guidelines are what they are is because I’m

Kevin Nelson
January 9, 2018

5 Steps to Writing Effective Social Media Content

Effective Social Media Content

To write effective social media content that is effective and attracts a growing audience, you will need to develop a good social media strategy. The strategy need not be complex. It should be simple and clear as well as practical. With this, your online business will improve drastically. You just have to piece every single

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