Category: Content Marketing

Susan Gilbert
November 16, 2021

12 Brand Mention, Twitter Strategy and GIF Making Tools

Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…


Lesley Vos
November 11, 2021

How to Write Great SEO-Friendly Content (Updated)

2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…


Jordan Bishop
September 30, 2021

How To Scale Up Your Content Marketing (As A Solo Blogger)

Solo Bloggers Should Read This

There was a time when blogs were all about answering people’s questions and writing stories. Nowadays, however, they’re used as sales and growth tools. That’s why so many bloggers are interested in scaling up their blogs to turn them into assets that can generate income for years. But how do you achieve that as a…


Paul Staten
August 31, 2021

Does Content Quality Still Matter in Core Web Vitals?

Core Web Vitals: Content Quality Still Matters

Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…


Anna Fox
August 12, 2021

How to Use Slideshare to Build a Stronger Personal Brand

Slideshare For Personal Branding

As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…


Haley Lucas
August 10, 2021

Your Employees Are a Content Gold Mine: Here’s How To Use It

Content Gold Mine

57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…


Ann Smarty
July 5, 2021

Turn One Research into Dozens of Awesome Articles!

Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so of writing, creating, etc.…


Jason Khoo
June 29, 2021

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…


Anna Fox
June 17, 2021

How to Create a New Content Project Based on Seasonality

Content Marketing Based on Seasonality

There’s one common problem every blogger is facing… “There’s so much content out there: How do I stand out?” Any time I feel the urge to start a new blog or I get a new client, there’s always that question. What to write in the era when every topic – no matter how finely niched…


Lyuthar Jacob
June 8, 2021

Topic Clusters In Content Marketing: Here’s What You Need To Know

Topic Clusters and Pillar Content

You are probably among the millions who are struggling to feature on the high-ranking result pages. Though it looks easy from the outside, it isn’t in real terms. This is because thousands like you (from your niche alone) are fighting the same battle. However, getting slotted within the top positions can be done. You can…


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