Category: Content Marketing

Burkhard Berger

10 Artificial Intelligence Tools That Are Integral to the B2B Sales World

AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…

Nas Bianchi

Top Video-Sharing Platforms For Business [Infographic]

Getting extensive popularity for a brand is crucial to businesses and startups. Choosing the right platform that can efficiently give you the most traffic is a whole other story. Traditionally, using well-written text was very common. But by now, as you all know, video sharing has become extremely popular. As the old saying goes, a…

Darren DeMatas

How To Conduct A Competitive Analysis In Marketing

Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…

Shane Barker

5 Things to Keep in Mind for Your Next Digital Marketing Campaign

The marketing world is dynamic and ever-changing – from trends to technology, tactics, and strategies. A recent marketing report by HubSpot reveals that: Lead generation is the top priority for marketers in 2020. 68% of marketers are using automation to scale their marketing campaigns. Customer feedback has become more important than ever with 68% of…

Andy Capaloff

The Best Curation Is Finding Common Threads in Seemingly Disparate Subjects

Curation is the way many people get into Content Writing. Rather than writing their own articles, they start by pulling gems from articles written by others. It worked for Jan Gordon, the CEO founder. And it worked for me. But before I really got into writing my own content, I wanted more from curation. I…

Tania Ilutsa

Long Articles Are Best For SEO But a Pain To Write. Here’s How I Do It

Why is Writing a Long Read Such a Challenge? Anyone who works in digital marketing knows a simple rule — when it comes to SEO, long articles always work better. They bring more leads, they have higher CTR, and the search engines rank them better. Moreover, the modal length for the highest-ranking articles on Google…

Moss Clement

6 Marketing Strategies That Will Skyrocket Your Service Business

With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…

Travis Jamison

How To Use FAQs To Rank Your Pages In Google

When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…

Susan Gilbert

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…

Andy Capaloff

Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions

Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…