Category: Content Marketing

Jason Khoo
June 29, 2021

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…


Anna Fox
June 17, 2021

How to Create a New Content Project Based on Seasonality

Content Marketing Based on Seasonality

There’s one common problem every blogger is facing… “There’s so much content out there: How do I stand out?” Any time I feel the urge to start a new blog or I get a new client, there’s always that question. What to write in the era when every topic – no matter how finely niched…


Lyuthar Jacob
June 8, 2021

Topic Clusters In Content Marketing: Here’s What You Need To Know

Topic Clusters and Pillar Content

You are probably among the millions who are struggling to feature on the high-ranking result pages. Though it looks easy from the outside, it isn’t in real terms. This is because thousands like you (from your niche alone) are fighting the same battle. However, getting slotted within the top positions can be done. You can…


Shaheryar Sadiq
May 27, 2021

4 Ways Your Inner Critic Can Make You a Better Writer

Here's How Your Inner Critic Can Make You a Better Writer

No matter what people say, everyone has an inner critic. You know who your inner critic is. It is that voice inside your head that keeps telling you that you are not good enough or that your writing is poor. Although your inner critic can make you feel miserable, it can also help you become…


Will Sarto
May 10, 2021

How To Turn SlideShare Into a Traffic Driving Machine

(This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of the…


George Mathew
April 21, 2021

How to Create B2B ToFu Content with the Help of Customer Support

B2B ToFu Content

For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…


Andy Capaloff
April 1, 2021

Don’t Do These Things In Your Outreach Emails

Not Happy With The Results Of Your Your Outreach Emails?

I hope people who send outreach emails read this. If few people respond or the responses you get are rarely favourable, chances are you’re doing some of what is described below. But there are a couple of tips to help you out towards the end. If fellow blogmasters and blog editors read it, I feel…


Robin Singh
March 9, 2021

AI and Content Marketing: How Machine Learning Is Impacting SEO

How Machine Learning Is Impacting SEO

Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…


Shyam Bhardwaj
February 11, 2021

A 6-Step Formula to Write Copy That Sells

Use This Formula To Write Copy That Sells

Let’s start with these three questions: Are you ready to stay ahead of competitors in the world of writing? Do you have a strong will to unleash your thoughts and passions into the world? Have you got jitters that hold you back from writing beautiful copy? If you answered “YES” to any of these questions,…


Anna Fox
February 4, 2021

How To Build Your Writing Career From Home

Can You Build a Writing Career From Home?

Did 2020 change your life? I bet, there are very few people who’d answer “no” to that… COVID-triggered lock-downs have sent hundreds of thousands of people to work from home, whether they had planned that or not. And let me tell you from personal experience: Working from home is not for all types of personalities.…


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