August 23, 2019
8 Tools for Creating Engaging YouTube Videos
YouTube is clearly the best video social network to build a presence on. It has over 1.9 billion monthly users who watch 5 billion videos per day. The main obstacle you will face on YouTube is the competition. Over 300 hours of video are uploaded every minute. The only way to beat this competition is…
August 13, 2019
Effective Data Scraping Strategies and Resources for Digital Marketers
Data scraping is not a new practice. It pre-dates the internet and existed even before data mining was much of a concept. From a marketing perspective, it began long before manual copying and pasting. Relevant company information got copied with pen and paper. These days, bots do the work for us and have a superior…
August 8, 2019
How To Establish Thought Leadership In Your Niche
When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…
August 1, 2019
How To Write A Perfect Guest Post Pitch (We Asked 84 Editors) [Infographic]
Guest posting plays a big role in many content marketing plans, but getting a foot in the door isn’t always easy. Most editors receive up to 10 pitches per day, and with 90% of them being so bad that editors don’t even read them properly, it’s hugely important to make sure that your guest post…
July 30, 2019
7 Tools to Create a Successful Local Content Marketing Strategy
Content marketing is the foundation of any digital visibility strategy, including local business marketing strategy. When done correctly, it increases brand awareness, builds loyalty, and leads to gradually and consistently increasing sales. Many local companies are unfortunately not doing it the right way. Many businesses think that content strategy is simply about creating a set…
July 18, 2019
7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
June 20, 2019
12 Tools to Improve Your Mobile Productivity, Proofreading and WordPress Website
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Mobile productivity apps for business Proofreading tools for better content WordPress website plugins 4 Mobile Business Productivity Apps to Improve Your Online Presence 1)…
June 13, 2019
How To Incorporate Snackable Content In Your B2B Marketing Strategy
Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas. The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…
May 30, 2019
The Benefits of Showcasing Company Culture in Digital Marketing
Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…
May 28, 2019
6 Actionable Ways to Overcome Writer’s Block Now
When you think of a creative block, what comes to mind? Maybe a writer who is agonizing over finishing that one great novel. Or an artist drinking themselves to death as they struggle for inspiration. It is quite the dramatic image. And legends of the great creative forces of our time and their inevitable breakdowns…
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