July 1, 2020
5 Ways to Create a Data-Driven Content Strategy and Boost Growth?
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
June 25, 2020
Don’t Waste Your Time Writing a Great Article If Your Opening Sucks
There have been so many articles written about great article titles. But google ‘great article openings’. Slim pickings, to be sure! But why? Do you keep reading if the first sentence or two of an article are lame? As a reader, I don’t. As an editor, I’ve come to learn that no matter how much…
May 20, 2020
So You Have More Time On Your Hands And Want To Take Up Blogging?
If you Google “How To Make Money Blogging”, you’ll find free guides, paid courses and videos. Everyone has tips. And if you have a little extra time on your hands right now, this really could be a good time to follow your dream. I’m not here to tell you how to make money. But I’ll…
May 19, 2020
How to Use LinkedIn to Become a Thought Leader in Your Niche
LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…
May 13, 2020
3 Ways to Draw New Blog Subscribers Without a Paywall
Many websites have had trouble making ends meet. One alternative revenue model that’s frequently suggested involves subscriptions. Yet that approach comes with its own pitfalls – namely that too many people rely on paywalls, which by their very nature are alienating to the audience. It’s a tough time to own a website, especially if you’re…
May 12, 2020
9 Tips To Help You Create Eye-catching Visual Content For Your Brand
In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…
April 28, 2020
5 Steps & 5 Tools For Making a Great Editorial Calendar
In the past eight years I have worked as an editor for several huge websites. Those don’t include my own, where I have been 100% responsible for all upkeep and content published. I can say, with a great deal of experience backing it up, that having a solid editorial calendar is the most important tool…
April 15, 2020
How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
April 8, 2020
17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
April 2, 2020
8 Ways Automating Your Content Will Help You Grow Your Business
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
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