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Susan Gilbert

12 Email Marketing, Creative Marketing, and Explainer Video Tools

Email Marketing, Creative Marketing, and Explainer Video Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Creative Marketing Explainer Videos 4 Email Marketing Tools That Will Increase Your Sales Online 1) Go beyond the standard email – My Emma If you…


Lesley Vos

What Marketers Should Know About the Psychology of Visual Content

Visual Content Psychology

Do you know that videos, images, and infographics are among the top five content formats marketers leverage in their strategies this year? Okay, another question: Do you know the reason behind visual content’s popularity? We, people, are incredible at remembering pictures: Content with illustrations does 323% better; if you add an image to the information, the user will remember it…



Devin Partida

Navigating Marketing Without Third-Party Cookies

Third-Party Cookies

B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…


Jordan Bishop

Content Marketing in The Metaverse and Beyond

The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…


Michael Deane

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…


Susan Gilbert

12 Brand Mention, Twitter Strategy and GIF Making Tools

Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…


Margo Ovsiienko

How Smart Marketers Are Using AI To Boost Their Businesses

Use AI in Marketing to help your business

If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business’s bottom line. It’s not a question of ‘Should I implement AI?’, but rather ‘How can I use AI to stay ahead of others?’ You are not alone in your quest. AI is one…


Will Sarto

How To Turn SlideShare Into a Traffic Driving Machine

  (This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…


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