About Curatti

funnelCuratti: From Conversation to Conversion

We publish the most relevant content to help you efficiently determine your path forward and make the most of the rapid, ongoing change that characterizes our digital business world.

We dig deep beyond basic trends, to provide you with the knowledge and know-how to create new strategies and put them into action. Written and curated by a community of doers – real people who are also navigating a new world of business to work smarter and with greater success. We keep our eyes on the pulse of changing technology and the ways we now communicate, so you don’t have to. Why? Because we want to help you leverage the changes to make the most of your business and your life. That’s our passion and our promise.


Jan Gordon – The Founder of Curatti

Behind this nurturing and caring lover of new ideas is also a fervent connector and business developer.

Jan founded Curatti out of a desire to “make sense” of the changing world of business and communications, in a way that supports business growth. With a background in marketing and media, working with significant brands (AT&T, Super Bowl, Club Med), she’s witnessed a tidal wave of transition over the years in all areas of media. She knows how difficult it can be to figure out the path forward when you’re trying to make a living and keep up with things. She considered: If she was overwhelmed, then others surely are also.

So, by 2008, when she recognized the “next big transition” as the emergence of social media and mobile marketing, she vowed to create that missing resource she never had. The goal was to help others figure out how to embrace change and make it work for them.

Since that time, Jan’s been dedicated to finding and sharing the knowledge that she believes is imperative for people to understand. First through social media and, additionally, in recent years, on Curatti.com.

The daughter of an acclaimed Los Angeles general contractor who built skyscrapers and other fabulous buildings throughout the region, Jan credits her creative and entrepreneurial spirit to the wonderful, “salon”-like dinner parties hosted by her parents. The guests included a potpourri of notable thinkers and doers that instilled in her a great passion for imagination and creativity in problem solving. They also demonstrated the power and importance of relationships. All these things she passionately brings to Curatti with a desire to not only help initiate a dialogue but also add value to people’s lives.

Today, Jan is still a self-described California girl at heart but calls New York City, Los Angeles, and Arizona home with her husband. There, they have the best of all worlds, whether it’s enjoying the culture, cuisine, and arts in NY, the beautiful beaches and sunshine in LA, or the gorgeous mountains, weather, and relaxed lifestyle in Arizona. Because she finds beauty to be a great connector that transcends our differences, Jan enjoys taking and sharing photos of her travels with her followers all over the world through social media.

Named a Top 20 Content Marketing Influencers by ScribbleLive and Top 10 Global Marketer by Onalytica. She’s driven by a desire to contribute to other people’s lives, as inspired by her favorite quote from Steve Jobs:

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs …


Andy Capaloff – Editor-in-Chief of Curatti

Prior to moving into the world of Content Strategy and Marketing, Social Media Management, and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. His path took him from Mainframe programming to various forms of analysis, including systems, process, and business. Having always had a way with words, it is here that he honed his writing and technical skills, and his ability to ask uncommon questions.

Outside of his professional life, Andy is a family man, a proud Londoner, a lover of nature, travel, and photography, a music buff, and a 3rd generation fan of English football team Tottenham Hotspur (passing this passion on to his American born, adult kids and now, two grandsons).