The Life-Changing Power of Content Marketing: A Story

This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before that, I couldn’t even boil an egg.” A little later, I’ll reveal some lessons we can learn from her (and even how I think she tapped into the power of … [Read more...]

16 Uncommonly Excellent Content Marketing Tools

There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of your content marketing are also important. Without further ado, here is a list of 16 tools, the majority of which, few other content marketers, bloggers or small business owners will have heard of. Crimson … [Read more...]

How To Leverage the Latest Content Marketing Trends

A well-planned content marketing strategy can bring significant growth for your business online. This includes combining social media, search engine marketing, and blogging for more leads and sales. Original articles that meet the needs of your audience combined with the right connections are just the beginning to a successful strategy. According to a study by Kapost®, “Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, … [Read more...]

Your Guide to Being a Social Media Rock Star in 2016

My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before it became a music platform. When Facebook first showed up on the scene I laughed. This site will never take off, I thought. Well, as you can plainly see, my past self was entirely wrong. The world of social media has grown far beyond a simple internet hangout.Today websites like Facebook, Twitter, and plenty of others are becoming … [Read more...]

How Quality Assurance Concepts Can Improve Your Business

Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that you can adapt the to other facets of it to your business, in ways that may not be immediately apparent. For now though, let’s just get the main questions answered. What is Quality Assurance and … [Read more...]

Customer Relationships: The Key to Small Business Success

One of the key ways a small business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively simple—providing great customer service. And that doesn’t have to be complicated. The reality is that what customers want is pretty simple: They want to be heard, they want their issues understood, and they want their questions answered quickly, preferably on first contact. A recent study by Verint Systems bears this out. The study, The New Rules of … [Read more...]

Why You Should Start Investing In Your Personal Brand

Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once answer that counts. When it comes to growing your business-the most important tool you have is you. That’s right. You. Which is why I’m taking a moment to address … [Read more...]

Budget Friendly Methods to Attract More Visitors

Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is social media, with Facebook, YouTube, and Twitter as the top … [Read more...]

Boost Social Media Marketing by Hosting Offline Events

If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For a while now, “brick-and-mortar” companies of all sizes have used social media marketing as their primary way to effectively promote … [Read more...]

The Risks of Outsourcing Social Customer Service

When brands decide to integrate social networks within their customer service, they have to consider some operational implications. Definitely one of the Hamletic questions is: "shall we handle social conversations internally, or would it be better outsource them?" Of course there is no black or white. However, if you opt in for outsourcing, be aware that you may be having a 'controlling issue' with your third-party vendor. So I wrote this post to help you prevent problems with your … [Read more...]

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