Using Social Listening to Focus Your Online Marketing

Social Listening

The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media plan. That same survey identifies other strategic mistakes made by nonprofits, including:   38% spend only 1 to 2 hours per week on … [Read more...]

Where Did Your Social Branding Go?


You are busy - I know.  But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating your social media branding? Social + Branding = Consistency If you have found that your social media marketing is not helping to build your brand effectively and grow your following, this might be due to not having the right building blocks in place. Working with clients to improve their online marketing and conversion, I see this all … [Read more...]

8 Key Points to a Great Podcast

The 8 keys to a successful podcast strategy

There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you will grow an audience and develop a lasting relationship of dedicated fans. Have a plan This may be overly simplistic but there have been many times that people start their podcast … [Read more...]

GENERATION C: From the Boomers to Generation ALPHA


In 1994, when I first encountered the World Wide Web, I had just started a family.  I was in my mid-thirties, and I worked as a consultant in finance and as a development strategist for start-ups.  Over the years, I glimpsed the major revolution that was taking place with the Web and its implications for businesses and professionals.  Today, with my children having reached adulthood, I can see first hand the impact of new technologies on young people.   Therefore, I am often asked the question:  … [Read more...]

How to Get More Targeted Followers on Instagram

targeted audience on instagram

This is the ninth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, then you want to expand your reach and get in front of more customers and potential customers. Having more, targeted followers on Instagram will ensure more people see your message and increase your opportunities to drive traffic and sales. Here are the best ways to find and target those ideal Instagram users! Tell People You're on Instagram First and foremost, … [Read more...]

Is it Time to Revisit Your LinkedIn Profile?


Back in 2003 a new online professional networking service called LinkedIn was launched out into the world.  But, Oh Baby, have things changed since then!  In the early days this growing social media tool for job seekers, businesses and brands was quite different - a mere shell of what it is today. Now there are many more opportunities to tap into. If you haven’t visited your profile for a while it may be time to check out all of the new features LinkedIn has to offer. According to Quantcast, … [Read more...]

Why Podcasting is Important for Your Business

What is podcasting and is it what your business needs to gain a lead on the competition?

If you have kids you know that hollering and screaming does no good. Many small business marketers act like parents, and think they have to holler scream shout, and froth at the mouth, to get people’s attention. This is not needed in any scenario. Unless, that scenario is overly crowded, and then I still don't think that yelling is really the answer. So, how do you rise above the fray. How is your business suppose to be heard above the cacophony that is small business internet … [Read more...]

Slideshare: The Biggest Opportunity In Content Marketing


By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered "Slideshare." Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, … [Read more...]

The Importance of Customer Experience in Social Media


Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many businesses may not consider. Fact is, 82 percent of consumers in the US have stopped doing business at some point due to a poor customer experience and according to my … [Read more...]

Amplify Your Messaging With a Less is More Strategy

  By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this type of marketing strategy. Content Hype Meter The endless hype about the joys of using Facebook to generate immediate high value … [Read more...]