How to Create an Effective Hashtag Strategy for Instagram

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This is the eighth post in a 12 month series on the use of Instagram for businesses. If you're using Instagram for business, then you really should be incorporating hashtags into your posts. The simple act of adding the right hashtags can drastically increase the reach of your posts, boost engagement, and allow you to reach new audiences. And when your customers use your hashtags on their posts, you can see how they are connecting with your products - and even find quality user generated … [Read more...]

Content Marketing: Start Conversations Don’t Join Them

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By Greg Satell When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”  He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.” And no one was better at getting noticed than Leo Burnett. He created legendary icons such as Tony The Tiger, the Jolly Green Giant and the Marlboro Man that transformed mediocre brands into … [Read more...]

The New Ecommerce: Current Best Practices

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From Tomorrow's Ecommerce: Designing Tomorrow's Ecom Website Today Haiku Deck The Haiku Deck above is about the New Ecommerce. We've written (or are writing) three blog posts to support trends we see in the new ecommerce including: I: Current Ecommerce Best Practices (you are reading this :). II: Rise of the Social & Mobile Web (social shopping). III: Crowdfunding & DIY (the Zazzle effect soon). Current Ecommerce Best Practices Ecommerce best practices are alive … [Read more...]

Why Your Content Lives or Dies in 10 Seconds

By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It's gonna work or fall flat in about ten seconds like a great Sam Cooke song - you're humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian logic is spot on for content marketers. Headlines drive the visitor into the text; or not! Be compelling. Know your visitor – what do they want to read and how … [Read more...]

Why Your Brand Is Not What You’re Selling

By Michael Brenner   Brand has always been about trust. Brand has always been about choice. And most executives in most boardrooms will agree that a strong brand can provide a competitive advantage. Today, marketing is evolving. Overly promotional tactics can actually hurt your brand image. Digital, social and mobile consumers are looking to interact with brands on their terms - when and where and how they want. And yet many businesses continue to define their brand based on … [Read more...]

Activate Your Brand With Participatory Storytelling

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By Michael Brito Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, what it stands for and how it makes them feel. They are all influential too. It doesn't matter what their Klout scores is or how many followers they have or whether or not they have a "verified" Twitter account. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel through organic conversations … [Read more...]

Can Subscriptions Smite The SEO Giant?

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Invisible Giant BLOWS UP Last week's Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares ("flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great friends from Scoop.it including Brian Yanish, Kelly Hungerford, Paper.li, Malek and John van den Brink (to name just a few) the GIANT of the "new seo" became visible to … [Read more...]

9 Things You Need To Know About Data Big and Small

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There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small. Neither Computers nor Data Make Mistakes… But People Do! Hands up who hasn’t … [Read more...]

How to Build Identity and Trust in Social Media

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The following, is another great post by Danny Brown, in which he talks about two of the most important aspects of brand building.  As with all of his work, it is abundant with new insights and takeaways.   Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And … [Read more...]

A Social Media Strategy for Every Budget: Image Editing

Pictures tell a thousand words, they say, and in the social media world these days pictures and images mean everything. Did you know that the Facebook algorithm favors images and videos over articles and status updates? As a small business owner or entrepreneur, images should be a critical part of your content strategy. Creativity is a key part of anything you do, and what you do with images should be at the center of that. Let's take a look at some of the tools available on every … [Read more...]