How To Get More Clients Through Video Marketing

This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this... According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after watching a video. Bottom line: If you want potential customers to sit up and take notice of you and your business, take a closer look at video. What is the power behind … [Read more...]

How Gary Vaynerchuk Helped Me Build & Grow a Business

I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered. So much so, that his content and business insight has helped me build my own practical brand.  If you hop on over to Google and search for “what is Gary Vaynerchuk’s net worth” … [Read more...]

12 Tools For Social Media Insights, Twitter Analytics and Marketing

The following is made up of 3 "Monday Tips" articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing   Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your potential buyers are in order to build a relationship with them. Audiense provides information and data on demographics, social status, activity and much … [Read more...]

How to Find and Engage Social Media Influencers

You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need to begin with the most crucial step, which is to find the right influencers, and engage them effectively. The tricky part is that the most important step is also the most … [Read more...]

3 Tactics To Help Monetize Your Instagram

Another in our “Great Articles You may have missed” series….. 3 Tactics To Help Monetize Your Instagram We know that it's possible to build a robust community using the social media platforms available to us and our business. But, building a network with an immensely engaged and passionate audience that is eager to support your business - a group that can be easily monetized - is an undertaking most people can't or won't do, for various reasons (many of the reasons are totally … [Read more...]

The Evolution And Psychology Of Social Media

Foreword: This is perfect Friday or weekend reading. Matt has put together a fascinating gif demonstrating the worldwide growth of Social Media over the last 12 years. He has complemented it with a thoughtful history of how it has affected business, and the psychology around both why it works and how to make it work for you. We hope you enjoy it! The Evolution And Psychology Of Social Media Saying that social media has taken the world by storm is like saying that rain is wet or that fire is … [Read more...]

Getting Your Content Noticed By The Sophisticated Consumer

In the modern digital age, it has become significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. That's a staggering number, and it is no wonder that we tend to respond to 1%-2% of those at most. This is a clear indication of how strategic and focused brands need to be in order to capture the attention of their target audience. Fair warning though: reaching the sophisticated consumer … [Read more...]

How to Create Brand Attachment Through Customer Experience

Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives.  Improve Customer Experience For Better Digital Transformation Any retail business needs to offer … [Read more...]

Tools, Apps and Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some of what we use though, and I’m sure we’re far from alone in this. Of course there is that major caveat. Time! How many 30-day free trials have you started, only to maintain the good … [Read more...]

The First Thing To Do Before Social Customer Service

'Do, do, do'.  This is not a song. It's a common approach though for many brands, assuming that the more they do the better business results they'll get. The bad news is that this equation is not necessarily effective. In fact, as we live in a fast-paced, competitive world, taking smart and innovative decisions and making the right efforts at the right time, has become paramount for the future of any brand. As for customer service, regardless of whether you've already integrated social … [Read more...]

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