The Un-geeking of Data

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Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis - the decomposition and normalization of Data - in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will ever delve into Data to this depth, consider this to be that little bit of knowledge that might make you dangerous, but will give you the appreciation of what goes on at the ‘science end’ of Big … [Read more...]

Curatti Social Media Recap 2014: #8 – The Bubble Begins to Show

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We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner yearfor social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the next 10 weeks, we’ll be counting down the events of the year and looking at how each of these events presents a key and critical takeaway for what matters in marketing, and more. Today we move into #8 … [Read more...]

Generation C: Digital Natives In Command

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For twenty years, people have been comparing the transformations of the Internet era to the social revolution that the invention of Gutenberg's printing press ushered in. The development of the printing press at the dawn of the Renaissance opened the door to the democratization of information and the wider dissemination of ideas. Five hundred years later, the Internet and social media have paved the way for an even greater social and economic reordering, one that influences all aspects of life. … [Read more...]

Has Your Business Facebook Page Stopped Growing?

KimGarst-MarketingMonday

Facebook Pages have come a long way since their inception with quite a few changes along the way. Today it is a challenge to build fans and engagement without purchasing expensive advertising. Has your business page been a bit dull lately? Facebook’s new algorithm and rules for link baiting have had an impact for certain, but this is something that can be overcome. In order to maintain visibility in the new feeds Page owners need to shift their marketing strategy. There are a few tried and … [Read more...]

How to Leverage LinkedIn Groups to Boost Your Online Presence

LinkedIn Groups Social Media

LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go to the site every single day. LinkedIn is a treasure trove of potential business contacts and among the most effective social media streams for boosting your online … [Read more...]

3 Ways To (Seriously) Leverage Twitter For Business In 2015

Twitter for Business 2015

For those who believe that Twitter will be left out in the social media rat race in 2015, you’ll be disappointed. According to Jeff Bullas, there are over 241 million monthly users on Twitter and the figures are just continuing to increase by the day. Twitter is used by not only bloggers and influencers like Jeff Bullas but as well as top level brands. Namely Virgin Airlines and Nike. Through my social media consultancy experience, representatives from various companies usually pop up these … [Read more...]

How to Run Successful Instagram Contests

instagram contests

This is the tenth post in a 12 month series on the use of Instagram for businesses. If you're using Instagram for your business, you definitely want more, targeted fans, you want better interactions and engagement, and you want to reward your followers. Fortunately, Instagram contest are the best way to do this! And, on top of it all, Instagram contests are so easy to run, so easy to manage, and insanely rewarding! This is because, Instagram doesn't have contest rules like Facebook and … [Read more...]

Curatti 2014 Social Media Recap: #9 – Take a Message

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We're in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the next 10 weeks, we'll be counting down the events of the year and looking at how each of these events presents a key and critical takeaway for what matters in marketing, and more. Today we go to #9, and … [Read more...]

Rock Your Website – Moving Up!

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Want Your Website to Convert Traffic? Clean navigation for website conversion and visitor appeal, along with good frameworks like Wordpress, will provide you with a rockn' website that directs your visitors to take the actions that will convert them into prospects and customers. An effective website is one that is clear, focused, and makes a good first impression rather than being outlandish or too spammy. Your business may have hired a professional web developer to build an online presence … [Read more...]

Beware: Online Marketing Experts Aren’t Always Right

Barry Feldman

By Barry Feldman True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of screen flicker So we scour blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. I … [Read more...]