9 Essentials for Building a Dominant Digital Brand

The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet today. The millennial generation operates and communicates primarily through a mobile device. (Source: SmartInsights.com). … [Read more...]

How to Encourage Your Customers to Provide Real Feedback

“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the products and services that they want. Likewise, you also know that the better feedback that you receive, the better you can serve your B2B customers. The … [Read more...]

The Importance of Social Advertising For Business

Would you like to increase your sales and subscribers through social media? Are your posts getting less leverage than they used to? The new trend in social media marketing is advertising and promoted posts, which is now supported by major networks like Pinterest, Instagram, Facebook, and Twitter. In fact, eMarketer reports that businesses spent over $23 billion on social advertising to reach consumers - a number which continues to rise: The Ins and Outs of Social … [Read more...]

How To Really Get Noticed on Social Media

It can feel like you are in the old lost and found box back in school – you know – that stuff that was never claimed and just sat there forever. You’ve set up your profiles, you’re posting every day, and still no one is coming, even to look through the box. You’re beginning to think that all of this is a waste of time and that only the big boys who already have a huge brand following - like Oreo - are getting traffic on social media. It can be pretty depressing. But, perk up. There are … [Read more...]

Why Topical Optimization is Important For Your SEO

Many content writers and SEO experts believe that the time has come to move away from keyword optimization and to adopt topical optimization instead. What’s the difference? Here are a few, brief insights. Traditional SEO With traditional keyword based SEO, marketers research and identify the keywords that they believe people are using when they search the internet for whatever products or services that they offer. Once these have been identified, they begin writing content. Usually each piece … [Read more...]

6 Things That Will Help Boost Your On-Page SEO Potential

On-Page SEO has always been a heavily misconstrued area. In many instances it's due to lack of full understanding in the nuances of this critical area. Seasoned SEO veterans may even go as far as stating that On-Page SEO represents a huge chunk of the SEO pie. Meaning that a good portion of your SEO success may rely upon On-Page optimization. I wholeheartedly agree with that mentality as well.  … [Read more...]

Build An Army of Influencers: Here’s How

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if you think that this isn’t necessary, here are somethings to consider: Word-of-Mouth directly influences of 50% of purchases … [Read more...]

Successful Webinar Strategies For Your Business

The new way to attract an audience for your business and host events is with video, which includes live streaming and online webinars. When you understand the dynamics your business can leverage this growing medium for more sales. With the right planning and strategy the process can be simple to set up and launch from your website, email campaigns, and on social media. Webinars have been around for a while, especially with the popularity of Google Hangouts, iTunes podcasts, and Blab. In fact, … [Read more...]

Google Told You How to Rank. Did You Listen?

It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But in March, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages. Content and links tied for number one, and RankBrain, the new artificial intelligence system that helps to sort and deliver a large number of the search engine’s results, comes in at … [Read more...]

Generation C: The Disappearing Digital Divide

Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the boomers and seniors such a short time ago, is disappearing. Katie Rogers, the author of the article, recounts an investigation by the State University of Pennsylvania (Media … [Read more...]