The Ultimate List of Internet, eCommerce & Hosting Facts

Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same with online sales. except that the internet is an ever-changing environment that keeps reinventing and shifting current paradigms. Online sales revenues keep getting more substantial each business trimester. And each year, more and more online businesses and websites pop up, and trillions of … [Read more...]

Content Marketers: This is How Your Prospect’s Brains React To Stories

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost I’ve talked before about the reason why stories are so needed and so powerful when they are … [Read more...]

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an understanding of what is best suited for your potential customers, you will be able to reach them in a more targeted way. It takes time to gather hard data about your audience, but the payoff is … [Read more...]

8 Branding Facts And Statistics (Infographic)

As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to get off on the right foot. Branding immediately tells people about your business DNA, who you are, what you represent and what to … [Read more...]

The Secret Recipe For Successful Social Customer Service

Every December we see a proliferation of articles with predictions for the following year. The funny thing is that you can get some of them until February! Anyway don't worry because this post is NOT one of those. I'm inviting you to focus on the present in order to take advantage of it. In fact, when it comes to implementing a Social Customer Service plan, being capable of interpreting the present is essential in order to make the best decisions for the future of your business. Therefore, If … [Read more...]

Gen C: 12 Connected Consumer Trends for 2017-18

Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years The 12 Connected Consumer trends to watch in 2017-2018 Since I began regularly contributing to Curatti, I have shared with you my observations on the growing influence of connected consumers - from baby boomers to the new generations of … [Read more...]

SEO Isn’t Dead But It has Changed – Here’s How

Another in our “Great Articles You may have missed” series. In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim. Indeed, it is as important as ever! SEO Isn’t Dead, It’s Simply Hiding Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s … [Read more...]

Surprising A/B Testing Results from Aspiring Entrepreneurs

5 Examples of A/B Testing Results A/B testing is a storehouse of knowledge. Many online stores offer a variety of interesting case studies from up-and-coming entrepreneurs describing surprising and useful test objectives, hypotheses, findings, and conclusions. We offer you the top five interesting test results coupled with a bonus list of tips from our A/B testing experts. The First Case Can Removing the Promo-Code Blocks from the Checkout Page Increase Your Revenue by a Quarter? This … [Read more...]

Micro-Influencers Can Increase Your Sales 10X: Here’s How

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about them or are unsure about … [Read more...]

Blogging SEO: The Truth, The Whole Truth & Nothing But The Truth

Over the past couple of weeks I have been asking my followers over on Twitter what SEO marketing tips they want to read and understand. Although I got quite varied responses, which I am working through, one thing stood out from the crowd. Many people still do not understand Blogging SEO. Now, anyone who is reading this post that knows of me, will know that I launched my website (Mark Preston SEO) back in April 2016. They will also know that I have yet to publish my first post on my own site. … [Read more...]

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