Is it Time to Revisit Your LinkedIn Profile?


Back in 2003 a new online professional networking service called LinkedIn was launched out into the world.  But, Oh Baby, have things changed since then!  In the early days this growing social media tool for job seekers, businesses and brands was quite different - a mere shell of what it is today. Now there are many more opportunities to tap into. If you haven’t visited your profile for a while it may be time to check out all of the new features LinkedIn has to offer. According to Quantcast, … [Read more...]

Why Podcasting is Important for Your Business

What is podcasting and is it what your business needs to gain a lead on the competition?

If you have kids you know that hollering and screaming does no good. Many small business marketers act like parents, and think they have to holler scream shout, and froth at the mouth, to get people’s attention. This is not needed in any scenario. Unless, that scenario is overly crowded, and then I still don't think that yelling is really the answer. So, how do you rise above the fray. How is your business suppose to be heard above the cacophony that is small business internet … [Read more...]

Slideshare: The Biggest Opportunity In Content Marketing


By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered "Slideshare." Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, … [Read more...]

The Importance of Customer Experience in Social Media


Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many businesses may not consider. Fact is, 82 percent of consumers in the US have stopped doing business at some point due to a poor customer experience and according to my … [Read more...]

Amplify Your Messaging With a Less is More Strategy

  By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this type of marketing strategy. Content Hype Meter The endless hype about the joys of using Facebook to generate immediate high value … [Read more...]

Focus on Topics, not Keywords


Topics, not Keywords Equals Success for Your Website If you are still using 2010 tactics that include heavy usage of keywords in your content, my guess is that your website doesn't rank like it used to. In order for your business to rank these days you can't use the  old SEO model for your content. In 2012 Google made a significant change in its algorithm, which they called the Penguin update. This was due largely in part to the influence of conversations on social media.  While most of us … [Read more...]

The State of Social Media: What B2B Marketers Need to Know (Fall 2014)


With Autumn before us, also comes the holiday season. Whether you're a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what's new: The Death of Click-Bait Content If you have been paying attention to the evolution of content over the past year, you'll know that click-baiting is a big issue … [Read more...]

Why Content Marketers Have To Think Like Publishers

Digital publishing

By Greg Satell In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes.  It was an astounding social media success, with more than 87 million votes cast. Unfortunately, as this HBR case study points out, it was an abysmal business failure and Pepsi eventually fell to third place in the soda category, behind Diet Coke.  For all of the hype and hoopla on social media, sales suffered dearly. Research by … [Read more...]

Why Community and Marketing Go Hand-In-Hand

AmercianAir Instagram

Have you ever been confused about whether you should be marketing or building a community? Wondered which is most beneficial for long term sales and business growth? Building your business through marketing to generate more sales and prospects is an essential element that needs to be firmly set in place. When it comes to attracting a community the focus then shifts to meeting the needs of your target market and customers. Without this your customer service will not thrive in an … [Read more...]