Why Emotional Marketing Beats Promotion 2 TO 1

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The following article is republished by permission of Michael Brenner I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing: 57% of the purchase process is complete before buyers talk to a supplier. Now the CEB is helping to explain what we can … [Read more...]

5 Ways to Get More Followers on Instagram

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This is the seventh post in a 12 month series on the use of Instagram for businesses. While we don't want to over-focus on the number of followers you have, the reality is that more followers mean more eyes on your posts and more opportunities to drive traffic and sales from your Instagram account. I'm always going to advocate that you focus on getting quality followers, though, not just "more" followers. And so, in this post I want to show you how to get more followers on Instagram. But … [Read more...]

Who Are You? The Anonymity Of Internet

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In recent days, Google has announced that they will drop their “real name” policy and allow users to use pseudo names on their platforms such as YouTube and Google+. “Over the years … we steadily opened up this policy … Today, we are taking the last step: there are no more restrictions on what name you can use,” Yonatan Zunger, chief architect at Google+ stated. The use of pseudo names has been point of contention since the dawn of internet – specifically chat room/boards of 90’s. In these … [Read more...]

Is Your Content Living A Resume or Eulogy Life?

Is Your Content Living A Eulogy or Resume life?

Watch Video Resume vs. Eulogy TV analyst and author David Brooks' TED Talk on living Eulogy instead of Resume lives was so moving I wrote a post asking my friends on LinkedIn if they were living Eulogy lives. Today's Curatti post asks a variation of David Brooks' question, Is your CONTENT living a resume or Eulogy life? Creating one more sale or writing yet another blog post about the death of SEO doesn't feel heroic. Sometimes its hard to know ahead of time what content will be heroic. Why … [Read more...]

The State of Social Media: What B2B Marketers Need to Know (Summer 2014)

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Welcome to Summer 2014. Amazingly we are now into the 7th month of the year and each quarter keeps on bringing in new social media changes. Let's take a look at what's new this last quarter and what matters: The Temporary Messaging War Heats Up In the last month Facebook has launched Slingshot, the competitor to Snapchat, which CEO Mark Zuckerberg failed to acquire late last year. With Snapchat also adding more to their app in the area of conversations and storytelling, having messages that … [Read more...]

Do your customers have an emotional connection to your brand?

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The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content that connects with their readers. A large number of these marketers make the mistake of trying to build an emotional connection by focusing on the strategy … [Read more...]

5 Great Movement Brands To Learn From

Chic-fil-a Movement Brands

  5 Movement Brands Movements gather scale and membership over time. Campaigns, offers and sales don't scale. The "never ending sale" trains shoppers to wait and expect more discounts, deeper discounts and better discounts. Discounting is crying wolf. Cry wolf enough and there may be a wolf but no one cares. Care, passion, emotional engagement and advocacy come from connection. Connection comes from trust. People trust movement brands more. This post is about 5 great "Movement … [Read more...]

Building Trust With Content Marketing: The Basics

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 5 Ways To Build Trust With Content Marketing  How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you will probably come to the conclusion that we have entered the age of information overload. Beyond blogs, there are videos, Facebook and Twitter posts and of course all of the information that comes our way over email. Beyond the new content being created and shared online everyday, we are … [Read more...]

A Social Media Strategy for Every Budget: Web Management

Social media is important for every company, yet in the rough and tumble changing landscape it's also important to maintain a website. While small and medium-sized businesses may find it tempting to have just a Facebook or Twitter page for their business, such an assessment is at best, foolish. Therefore any company should consider a web strategy as a greater part of their social media strategy. As with our past posts, we'll be looking at the high, middle, and low end of web management … [Read more...]