The State of Social Media: – What B2B Marketers Need to Know

It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are finally warming up! The last few months have been telling for the industry landscape. Whether you’re a marketer, analyst, investor, end-user, or enthusiast of social media, there’s a little bit of … [Read more...]

Playing Serious Games For Business With Author Phaedra Boinodiris

Serious Games For Business book image on Curatti

"Gamification is every bit at important as social media," IBM's Serious Games Manager Phaedra Boinodiris said this morning at Triangle Startup Factory. "I worry about the Trough of Disillusionment because gamification is about more than badges," Phaedra continued. The fear is gamification is over hyped. Hype creates the illusion of simplicity. When gamifying a business process turns out to be more difficult  the "Trough of Disillusionment" sets in. Reason and understanding gets thrown out in … [Read more...]

The Power of Question Circles and Why You Need Them [Infographic]

Question Circles

What is a Question Circle? In an age where so many new businesses flood each new niche to an extent far greater than the market can possibly sustain, it is more important than ever to stand out from the crowd in a unique manner.  I believe Question Circles provide one such means of achieving distinctiveness. The concept of circles is far from new.  There are Book Circles and Knitting Circles and yes, a couple of different concepts for Question Circles (facilitator.com and co-intelligence.org … [Read more...]

Great Visual Storytelling Tools to Make Your Content Go Viral

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In my last article we talked all about visual storytelling -- why it's important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well -- and being successful as a result. Yahoo! At the end, I promised that my next article would focus on the cool visual storytelling tools I've found. Well, this is it! Tools To Make Your Stories Come Alive To start us off, here's an article that was written for journalists … [Read more...]

Why You Need to Question the Answers

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Whereas the title of this post is borrowed unashamedly from a superb Mighty Mighty Bosstones album, the concept came from Greg Satelli (Digital Tonto) in his thought provoking 2010 post, The Stupidity Of Crowds.  He was talking about how the greatest success is for those who buck trends as opposed to following them.  How true is this I’d like to present a different take in support of the above assertion. First to defend trend following: We all do it from time-to-time and that’s fine!  Who … [Read more...]

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators

CrowdFunde Hiring Curators grahic for Curatti

Great Content Curators Needed Working with Jan and Curatti's amazing "Editors of Chaos" convinced us - CrowdFunde needs great content curators. CrowdFunde is our Durham, NC based startup being "accelerated" at Triangle Startup Factory. CrowdFunde's mission is simple - help websites, brands and companies tap wisdom of crowds so commerce and content can help one another. Creating CrowdFunde In Response To: How Social Media Marketing is changing the web. Our inability to make someone love … [Read more...]

The World Outside Of Our Bubble [Infographic]

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This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber?  This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that as of March 26tt, 2014, the US Census Bureau estimated the world’s population to be 7.154 billion?  In actual numbers, that’s 7,154,000,000. Did you also know that there were 1,150,000,000 … [Read more...]

Why Small Brands Need Big Data

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For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube.  Not in a day or a week, but in a minute. That is a ton of information to process and frankly most companies are struggling with what to do about it. In fact in one survey … [Read more...]

Customer Loyalty – 5 Ways SoLoMo Disrupts Loyalty

SoLoMo Thumb on Curatti

World Is Upside Down The world is upside down and SoLoMo is to blame. SoLoMo stands for Social, Local and Mobile and the combination of these power trends is leveling the karma of many traditional brands. This Curatti post examines 5 Ways SoLoMo disrupts customer loyalty for car makers and dealers. Least you think its easy to shoot the car dealer fish firmly trapped in Internet marketing's new online barrel car dealers aren't the only upside down business thanks to the mighty Social, Local and … [Read more...]

Here’s How To Find The Right Context From Survey Results [Infographic]

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Surveys! More and more people in Social Media are doing them!  The idea behind this is flawless.  We want to serve our customers by better understanding their needs, so why not ask them! We did two for Curatti, the second of which, on Social Media Analytics, was with a view to a third.  Well that was the general idea.  Except that I may have an entirely different take on the results than many do and I now question their value for small sites, such as ours. The creators of this Infographic … [Read more...]