Here are 7 Things You Need to Know Before Humanizing Your Brand


By Bryan Kramer What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go about humanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize how robotic their brand’s voice is. Humanizing your brand is no longer an option. People prefer to make connections. They like to invest time and money in people … [Read more...]

Here’s How Bloggers Can Leverage Instagram


By Mike Allton Instagram is one of the relatively new 'visual' platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don't have gorgeous products or interesting scenery... we have blog posts, right? But Instagram, like every other social network, has potential for those bloggers who will make the little effort to leverage it. And I'm going to tell you exactly how. And the good news is, while we'll be reviewing quite a number of techniques … [Read more...]

Here’s How Digital Competency Defines Marketing Success


By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12 months. Technical competency is a brand definer and is baked in to all marketing processes. Your customers, regardless of markets, are embracing mobile and abandoning … [Read more...]

How a Sales Funnel Can Generate More Sales From Your Website


Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from their blog posts. A sales funnel can help create a business strategy that not only captures more leads, but also encourages them to make a purchase. This … [Read more...]

10 Curation Tools and Utilities to Boost Your Content Marketing

content curation tools

Successful content curation requires two things. The first is understanding your audience and what they want to see. The second is finding and sharing relevant content. Ideally this content will come from multiple sources and will include text based content, images, videos, and interactive content. Curated content should also focus on information and entertainment and not promotion. Ideally, curating content supplements the personalized content you provide to your audience. However, if you are … [Read more...]

How to Maximize Your Conversions by Personalizing Your Blog Experience


Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing your overall goal. In fact, there are several things that need to be considered. First and foremost, consider what it takes to drive social media traffic to your blog, … [Read more...]

It’s True: You Can Offer Online Customers a Personalized eCommerce Experience


As we get closer to the holiday season, many of us have perhaps started thinking more about shopping for our friends and families. And, if you are like a growing majority of internet users, you will probably make at least one online purchase this holiday season. According to recent statistics about global eCommerce via Statista, global e-retail sales amounted to $839.8 billion (U.S. dollars) in 2013. Statista also states that North America is currently the largest regional market for … [Read more...]

Generation Z: The Guiding Light of the Digital Age


In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over a quarter (25.9%) of the population, representing the largest contingent since the baby boomers. (Read also: Toward New Baby Boom With Generation Z). A generation … [Read more...]

Showcase Your Business by Publishing A Book


You’ve worked hard at establishing your business reputation and expertise through great content, and a strong social media presence. Now may be the time to consider publishing a book whether in print, digital format, or both. The benefits of publishing are numerous, including: ●      Increased visibility for more leads and sales ●      Spreading the word on your knowledge and expertise ●      Attracting influencers ●      Brand credibility Any business large and small can … [Read more...]

11 Steps To Building A Business Relationship


By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and saw all of the people passing the beggar by, completely unmoved, let alone giving him any money. The advertising writer took a sharpie from his pocket and grabbed the cardboard sign and re-wrote the … [Read more...]