Category: Digital Marketing

Susan Gilbert
January 24, 2023

12 SEO, Digital Marketing Automation, and Live Chat and Chatbot Tools

SEO, Digital Marketing Automation, and Live Chat Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO Digital marketing automation Live Chat and Chatbot The 4 Best SEO Tools for 2023 1) Boost Your Organic Traffic – Surfer Organize and implement your SEO…


Kevin George
December 8, 2022
Visual Email Marketing Tips

According to Venngage, 51.4% of marketers said 91-100% of their content included visual content in the year 2021. This is around 5% higher than that of 2020. Be it social media posts, emails, landing pages, blogs, or print media, marketers use visuals for every channel. Out of all these channels, emails boast the highest ROI…


Nathan Sykes
November 24, 2022

4 Ways Artificial Intelligence Will Impact The B2B Industry

How Artificial Intelligence Will Impact The B2B Industry

The artificial intelligence (AI) industry is growing at a rapid pace, with an expected value approaching $60 billion in 2025. Additionally, Gartner predicts that AI will be in almost every software product by 2020. The general public is already familiar with AI in the forms of personal assistants like Siri and Alexa. People reading this…


Jordan Bishop
July 26, 2022

Beyond The Virtual Office – Entrepreneurship In The Metaverse

Entrepreneurship In The Metaverse

The internet has a new frontier, and it’s called the Metaverse. This parallel universe is made up of digital representations of real people, places, and things, and it’s growing at an exponential rate. There are already millions of active users in the metaverse, and that number will only increase in the coming years. Established businesses…


Kevin George
June 14, 2022

Hyper-personalised Email Strategies to Improve Conversions

Hyper-Personalised Email Strategies

Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…


Anna Fox
May 3, 2022

11 Key Strategies to Aid Creativity and Productivity

Productivity and Creativity

Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…


Jordan Bishop
March 1, 2022

How to Use NFTs to Build Brand Awareness

Using NFTs To Build Brand Awareness

Brands are always looking for new and innovative ways to connect with their consumers and improve their current marketing tactics. These tactics often pursue different goals, one of which is raising brand awareness among the public. While there are several tried and true ways to get the word out about your brand, some companies are…


Shyam Bhardwaj
February 1, 2022

eCommerce CRO: 10 Tips on Improving Your Conversion Rates

Conversion Rate Optimization (CRO)

You have invested in your eCommerce website. Your awesome team was involved. You have started from scratch (or upgraded your blog to include an eCommerce element), built, and (finally!) marketed it. Time to sit back, relax, and wait for the sales. Right? Um, I hate to be the bearer of bad news, but are you…


Jordan Bishop
January 25, 2022

Content Marketing in The Metaverse and Beyond

The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…


Michael Deane
January 7, 2022

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…


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