Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to
Open source is a term used to describe software that is distributed freely to the public with its original source code made available for customization and modifications. Think of open source software like a chef who makes their recipe available to anyone who wants it. You can use that recipe (software) for what it was
Knowledge sharing is of crucial importance for, well, just about anything. In companies large and small, software technology and techniques developed for easier exchange of company-wide know-how can make a world of difference. Not only can corporate wiki software make communication smooth and collaboration fruitful, it can efficiently boost productivity of each employee and streamline
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they
It is another in our “Great Articles You may have missed” series. In this article, Ana Hoffman discusses the benefits and pitfalls of WordPress pings. It is another in our “Great Articles You may have missed” series. Myths and Truths around WordPress Pings I bet you’ve landed on this page searching for answers about WordPress pings, possibly
Would you like to see more interactions on your blog and on social media? Have the latest algorithm changes online affected your business’s reach and sales? You can attract more loyal and targeted fans and followers by joining and interacting with professional niche groups on social media. LinkedIn in particular has skyrocketed in website referral
Any product or service you can think of, including the ones you offer, began as nothing more than an idea. However, going from a simple idea to a final, finished product is never a straight route. Instead, it is a long and tortuous road that is littered with obstacles and pitfalls. Nevertheless, today’s economy provides
I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they
