Kevin George
August 12, 2020

AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]

How AI Is Making Email Marketing Even Better

Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are:  (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…


Susan Gilbert
August 11, 2020

Why Influencer Marketing is Still Important For Your Brand

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience.  You need to be relatable to your audience and establish trustworthiness. Connecting with the…



Shivani Srivastava
August 5, 2020

In earlier times, businesses were more focused on selling their products or services. But today, they have streamlined their approach and shifted towards providing a seamless experience to their customers. Therefore, businesses all around the world are leveraging the most trusted form of marketing communications: email marketing. A report by Litmus that may surprise some…


Paolo Fabrizio
August 4, 2020

Do You Think That All Digital Support Channels Are The Same?

All Digital Support Channels Are Not The Same

As more and more organizations are integrating digital channels to cope with customer’s demand for online support, some facets often are being underrated. In fact, in this gold rush towards Digital Customer Service, some tend to consider all online channels as more or less the same. “This agent is doing well on social media so…


Andy Capaloff
July 30, 2020

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…


Danish Wadhwa
July 29, 2020

Best Practices To Drive 300% More Website Traffic Through Videos

Drive 300% More Website Traffic Through Videos

In this technological world, every individual is looking for transformation. You might have noticed that videos are changing the traditional marketing approach and helping businesses to promote their services and products online. Also, 96% of people want to see more explainer videos to know about the product or service as they are engaging, informative, and…


Susan Gilbert
July 28, 2020

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…


Andy Capaloff
July 23, 2020

Blogs, Freebies, and Paywalls: The Value Assignment Conundrum

I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…


Shaurya Jain
July 22, 2020

5 Elements Your Agency Website Must Have

You Agency Website Needs These Elements

Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…


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