Stop us if you’ve heard this before: “In the digital age, Social Selling is exactly what your company needs to succeed!” Pitching social selling as the next “hot new marketing trend” is itself a popular marketing trend. However, many marketers seem more concerned with making sure your company adopts it as soon as possible instead…
Hashtags form an important part of any social media strategy. While brands already leverage them to power up their reach and engagement, it’s also possible to use them to optimize your content. And how can you achieve this? That’s exactly what hashtag tracking can help you with. It helps you understand how your content, and…
Whenever we ask somebody to take an action, we can adopt two different approaches. The first one to be more direct, sometimes even imperative, the second one less direct but more persuasive. When it comes to dealing with your customers, chances are that you’ll need to ask them to do something: Whether it is sending…
48 percent of marketers plan to use YouTube as part of their marketing strategy. And for good reason! More than a billion people are active on YouTube. This means a huge chunk of your audience is already on it. So, what can you do with this information? Sure, you can create and present unique, fun,…
2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…
If you don’t already know the benefits of Content marketing, you may well have landed on the wrong blog! This article presumes you know its importance and many of the statistics that prove the point. It’s cheaper to generate leads than outbound prospecting, it helps you get more website traffic, and it’s easier to build relationships…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…
To maintain business growth, you need to strike a balance between how your SaaS product drives user behavior and keeping an eye on trends. Product developers can sometimes get preoccupied with the former and lose sight of the importance of being intelligently reactive. New technology, disruptive software tools, global events, and gradual changes in user…
This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and hiring a content marketing specialist. This is the crackerjack operative who finds all the best keyword opportunities, gets killer new sources of quality backlinks,…
Earlier this year, I wrote about the importance of Data Redundancy though extra backups – particularly if you work at home. By now, work solutions that had seemed temporary, are looking more like a new way of life. Indeed, for many, whether full-time or part-time, they actually are. So, when do you start thinking about…
