Artificial intelligence (AI) has numerous uses in marketing, allowing businesses to scale their operations, personalize recommendations, and take most of the grunt work out of SEO and content optimization. But one area that not many people think of is using AI to build a stellar video marketing campaign. Video is one of the most popular…
The rise of digital marketing changed the way businesses run, bringing eCommerce to center stage. Globally, eCommerce sales were $572 billion in 2010, and according to UNCTAD, they skyrocketed to $26.7 trillion in 2020. This stark evolution is largely attributed to digital marketing, which includes email marketing. The advent of email marketing allowed business owners…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
Marketers may have just gotten a handle on marketing to millennials, but now there’s a whole new generation to target. Gen Z, the “digital natives,” have serious purchasing power, so it’s crucial to get your marketing ready for them. Fortunately, we have plenty of tips and tricks to help you market your product or service…
Yesterday evening I watched an old movie based on the strong bond between a teacher and his students. Their solid relationship was put in jeopardy due to a sudden change, a new teaching method. In fact, it had originated a dangerous tension between them. I won’t spoil the end of the story but I can…
Average order value (AOV) is an often-overlooked metric in the digital business world. Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: WordPress SEO plugins Help in finding the right content Video Editing Give Your Visibility a Boost with These SEO WordPress Plugins 1) Fix Broken…
According to studies, 85% of people are more likely to purchase a product after they have seen an accompanying overview, which is where explainer videos come in handy. If you have a product, service, or business concept that you need to introduce in a succinct way that your customers will fully understand, an explainer video…
From the beginning of the pandemic, many companies had to cope with digital customer support as the demand suddenly grew. Whatever the industry or countries, they had to handle conversations with customers across new digital channels such as social media, live and video chat, and instant messaging apps. Some organizations had started earlier their own…
