Susan Gilbert
August 16, 2022

12 Email Marketing, Creative Marketing, and Explainer Video Tools

Email Marketing, Creative Marketing, and Explainer Video Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Creative Marketing Explainer Videos 4 Email Marketing Tools That Will Increase Your Sales Online 1) Go beyond the standard email – My Emma If you…


Andy Capaloff
August 9, 2022

How To Have Your Outreach Emails Ignored… And How Not To

How to make blog editors ignore your outreach emails

Or… How To Piss Off Blog Editors… And How To Make Them Happy Maybe nobody should edit a blog for going on 8 years. The longer a blog is around, the larger the volume of contributor outreach emails they receive. Unfortunately, most of these are clueless efforts. And trust me on this, that wears on…


Paolo Fabrizio
August 2, 2022

Why Your Customer Support Needs To Be More Proactive

Proactive Customer Support

Like it or not, we live in a world where speed matters. As customer support conversations flow more and more over digital channels, it’s no wonder that saving or wasting time makes a huge difference. That’s why smart organizations have realized that being proactive is key to delivering excellent customer experiences consistently. So how can…


Jordan Bishop
July 26, 2022

Beyond The Virtual Office – Entrepreneurship In The Metaverse

Entrepreneurship In The Metaverse

The internet has a new frontier, and it’s called the Metaverse. This parallel universe is made up of digital representations of real people, places, and things, and it’s growing at an exponential rate. There are already millions of active users in the metaverse, and that number will only increase in the coming years. Established businesses…


Susan Gilbert
July 19, 2022

12 Business Budgeting, Startup Business, and Digital Marketing Tools

Business Budgeting, Startup Business, and Digital Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Budgeting Startup Business Digital Marketing Get Your Business Budget in Shape With These 4 Tools 1) Uncomplicated Invoice Management – Paydirt Never miss…


Lesley Vos
July 12, 2022

What Marketers Should Know About the Psychology of Visual Content

Visual Content Psychology

Do you know that videos, images, and infographics are among the top five content formats marketers leverage in their strategies this year? Okay, another question: Do you know the reason behind visual content’s popularity? We, people, are incredible at remembering pictures: Content with illustrations does 323% better; if you add an image to the information, the user will remember it…


Paolo Fabrizio
July 5, 2022

Bad News? How Do You Inform Your Customer?

Inform your customer

Nobody wants to disappoint others. Nevertheless, there may be some situations where you know you do it because something unexpected happened. That’s the moment of truth since how you inform your customer can make or break the experience. Here’s a vivid example to inspire you.



Susan Gilbert
June 21, 2022

12 Buyer Insight, Sales Pages, and Social Media Groups Tools

Buyer Insight, Sales Pages, and Social Media Groups Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Better buyer Insights Creating effective sales pages Increasing connections in Social Media Groups Use These 4 Tools For Better Buyer Insights 1) Get The…


Kevin George
June 14, 2022

Hyper-personalised Email Strategies to Improve Conversions

Hyper-Personalised Email Strategies

Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…


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