Generative AI has changed the way we look at plagiarism. Because AI can bang out technically ‘unique’ content, it is harder than ever to tell the pukka from the fake. It is a legitimate concern, one that involves ethical considerations. As Des Brown, GM at TouchBase Pro, says, “Making sure your ideas are original and…
We’ve all grown up asking and being asked questions. But there is an art to asking incisive questions. It’s a state of mind. We’ve all grown up asking and being asked questions. But there is an art to asking incisive questions. It’s a state of mind. This article will examine styles and attitudes, as well…
…How Do Those Components Differ from Each Other? Artificial intelligence (AI) is starting to become a major factor in today’s business landscape. Companies are using AI in many different ways, mostly to increase operational efficiency, enhance their marketing efforts, or improve customer service. However, with all the different tools and types of AI out there,…
A few weeks ago, I saw this article by Kevin Ervin Kelley on LinkedIn. (It has since been modified to include a reference to my comment). To summarize, the article basically said that the Metaverse is dead thanks to the new generation of AI programs and chatbots. It named companies other than Meta that withdrew…
Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…
If you practice a team sport, you know that your actions are intertwined with others. It happens just the same in business because every company is made of people working with other people. What is vital today is the ability to decide whether to take action or have a conversation. In a nutshell, getting aligned…
Return Path states that 83% of the time, your email doesn’t land in the recipient’s inbox; this can be attributed majorly to poor sender reputation. A low sender score is not just another instance of a strategic mishap. To put it in perspective: a drop in score from 83 to 70 slashes your email delivery…
If you are finding it hard to build traffic with content marketing, you’re not alone. In a recent survey, 51% of marketers said it’s harder now than ever to capture the attention of their target audiences. And, only 29% say their content marketing strategy has been successful in the past year. Building a strong foundation…
Do you remember that saying about teaching a village to fish and they will eat forever (versus giving them fish)? In other words, rather than telling you what tool you should use (because it may fit my needs or pocketbook), we should learn how to analyze what our needs are and what tool fits those…
With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…
