Nancy Kapoor
October 1, 2020

Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns

B2B Marketing Automation

51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…


Darren DeMatas
September 30, 2020

How To Conduct A Competitive Analysis In Marketing

Here's How To Conduct a Competitive Analysis in Marketing

Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…


Srushti Shah
September 29, 2020

The Power of AI Tools in Customer Service

AI Tools and Customer Service

As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…


Anna Fox
September 24, 2020

Five Steps to Optimizing Your Pinterest Profile

Here's How To Optimize Your Pinterest Profile

Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…


Joydeep Bhattacharya
September 23, 2020

6 Ways To Optimize Your Site For The Google Page Experience Update

How To Optimize Your Site For The Google Page Experience Update

In 2021, on a date that has not yet been announced, Google will be launching a new update called the ‘Page Experience Update’. It will promote sites that load faster and offer a good user experience. The announcement was made on May 20, 2020. People love websites that load faster. Several experiments conducted by Google…


Susan Gilbert
September 22, 2020
12 Spam Protection, Streaming Video, and Business CRM Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Spam protection Streaming video Business CRM Stop Website Spam With These 4 WordPress Plugins 1) Cloud Spam Protection – CleanTalk Stop hackers from coming into…


Lyuthar Jacob
September 17, 2020

How To Choose KPIs For Your Digital Marketing Strategies?

Here's How To Choose Your Key Performance Indicators (KPIs)

In a world where data is everything, digital marketing has proven to be a great way to produce great campaigns for future use. More traffic means your digital marketing tactics have proven to be effective. So, if you are ranking #1 in a keyword, it means you are doing something right. While it feels good…


Shane Barker
September 16, 2020

5 Things to Keep in Mind for Your Next Digital Marketing Campaign

5 Tips For Your Next Digital Marketing Campaign

The marketing world is dynamic and ever-changing – from trends to technology, tactics, and strategies. A recent marketing report by HubSpot reveals that: Lead generation is the top priority for marketers in 2020. 68% of marketers are using automation to scale their marketing campaigns. Customer feedback has become more important than ever with 68% of…


Tom Siani
September 15, 2020

IGTV vs. YouTube: Which One Is Better For Video Marketing? [Infographic]

IGTV vs. Instagram

Knowing the differences between top video-based platforms can definitely help you make the most out of social media marketing. IGTV and YouTube are two popular platforms for sharing videos and you need to know which one is better for your business. Video marketing As you may know, the attitudes of people especially social users have…



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