7 Marketing Strategies to Boost Online Marketing Results on YouTube
Despite much evidence showing the growing importance of video in marketing, it’s still an area that’s not being explored enough. Content marketers tend to focus on articles and infographics, and leave YouTube videos to vloggers and big brands. That’s a mistake! According to a survey conducted by ThinkWithGoogle, nearly 50% of Internet users search for
The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness
This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with
5 Types of Videos That Will Boost Your Content Marketing Strategy
The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing
3 Ways Small Niche Businesses Can Breathe New Life into Their Content
The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location
The 5 Major Types of Video Content Every B2B Business Should Leverage
According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more
Digital Marketing’s Newest Friend: Experiential Marketing
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s
A Few Interesting Ideas On How To Repurpose Your Old Content
Picture it: you’ve spent a whole month on a piece of epic content (and nearly died – twice – for the sake of it). But it only took a minute to publish, 10 minutes for people to read … and 48 hours before it seemed to run out of gas. And now it’s time to
Live Stream Like a Pro: Captivate your Audience with Live Video
Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do! Going by some of the reports, it’s clear
5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy
You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of
How To Improve Your Lead Generation With Video Marketing
The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything
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