Articles by Travis Jamison

Travis Jamison
May 17, 2022

Engage Your Website Visitors Instantly With These Header Design Tips

Header Design Tips

Before a visitor lands on your homepage, they have likely been exposed to quite a few other promotional messages in the course of their day. Unless, of course, your website is the first one they are visiting. Making an impression and engaging your visitors thus becomes a difficult task. How can you capture their attention…


Travis Jamison
March 22, 2022

Customer Lifetime Value: The Metric Small Businesses Can’t Ignore

Customer Lifetime Value (CLV)

If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…


Travis Jamison
October 26, 2021

5 Tips on Boosting Your Business’ Average Order Value

Boost Your Average Order Value

Average order value (AOV) is an often-overlooked metric in the digital business world.  Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…


Travis Jamison
April 28, 2021

Design Tips for Increasing Conversions on Content Sites

There are a lot of tweaks you can make to boost conversions on your content site. For example, you can perfect the way you word your unique value proposition. Or create lead capture forms that are more user-friendly. Or even increase load times by removing unnecessary code elements from your homepage. But, when it comes…


Travis Jamison
August 25, 2020

How To Use FAQs To Rank Your Pages In Google

When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…