October 31, 2023
9 Business-ready AI Tools For Speedier, Superior Email Copywriting
Generative AI has changed the way we look at plagiarism. Because AI can bang out technically ‘unique’ content, it is harder than ever to tell the pukka from the fake. It is a legitimate concern, one that involves ethical considerations. As Des Brown, GM at TouchBase Pro, says, “Making sure your ideas are original and…
August 1, 2023
How To Repair Your Email Sender Reputation – A Methodical Approach
Return Path states that 83% of the time, your email doesn’t land in the recipient’s inbox; this can be attributed majorly to poor sender reputation. A low sender score is not just another instance of a strategic mishap. To put it in perspective: a drop in score from 83 to 70 slashes your email delivery…
May 16, 2023
9 Advanced Email Personalization Techniques to Woo Your Subscribers
Personalizing emails using your subscriber’s first name? Great. But did you know that it’s not enough anymore? Visualize yourself in the shoes of your subscriber – You are surfing through your crowded inbox, looking for the elusive email meant for you. Amidst the ocean of generic subject lines and monotonous greetings, one email stands out…
April 4, 2023
10 Ways To Leverage Artificial Intelligence For Your Email Marketing
“It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle While I completely agree with this quote, it will be much cooler to see how innovative email marketers get their creative juices flowing and leverage the power of artificial intelligence to scale up their…
December 8, 2022
Visual Email Marketing Tips To Garner Maximum Conversions
According to Venngage, 51.4% of marketers said 91-100% of their content included visual content in the year 2021. This is around 5% higher than that of 2020. Be it social media posts, emails, landing pages, blogs, or print media, marketers use visuals for every channel. Out of all these channels, emails boast the highest ROI…
June 14, 2022
Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
August 12, 2020
AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]
Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are: (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…
March 28, 2019
7 Email Audit Tips And Why You Must Audit Your Campaigns
Marketers are often asked about the effectiveness of their email campaigns. It is surprising that 70% of brands are unable to measure the ROI of their email marketing. This means that they are not sure whether their email campaigns are healthy or not. The answer to this dilemma is an EMAIL AUDIT. Although ‘audit’ is…
