Articles by Kevin George

Kevin George
June 14, 2022

Hyper-personalised Email Strategies to Improve Conversions

Hyper-Personalised Email Strategies

Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…


Kevin George
August 12, 2020

AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]

How AI Is Making Email Marketing Even Better

Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are:  (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…


Kevin George
March 28, 2019

7 Email Audit Tips And Why You Must Audit Your Campaigns

Marketers are often asked about the effectiveness of their email campaigns. It is surprising that 70% of brands are unable to measure the ROI of their email marketing. This means that they are not sure whether their email campaigns are healthy or not. The answer to this dilemma is an EMAIL AUDIT. Although ‘audit’ is…