COVID-19: By The Time We Get Back To ‘Normal’, Normal Will Have Changed
In case you haven’t yet allowed yourself to believe the unfortunate truth, here it is. COVID-19 will be around far longer than we’d prefer to think. It will come back. Some people will get it a second time next year. The world as we knew it, is gone. Indeed, by the time we get back…
Keep Your Business Strong With These Action Steps
As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…
Attract a Larger Following For Your Business With Mobile Marketing
Mobile marketing is essential to building your brand and drawing more traffic to your website. It’s more important than ever to reach your target audience in places like Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn with techniques that include live video, as well as visuals that speak to their needs and desires. We are well…
The Winning Link Between Customer Service and Marketing
If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…
10 Simple Techniques To Recapture Your Business Focus
Are you experiencing a lack of time and over-scheduling in your business? These are roadblocks to focus and progress that can be overcome with the right techniques. Whether you are writing a new book, working on your brand marketing or planning to become a professional speaker in your field, having the right mindset and discipline…
How To Use Digital Customer Service To Make Business Alliances
‘Tool’ is definitely one the most frequently used terms in Digital Customer Service. But it is overvalued. Actually it’s just part of the solution. In fact, even though tools are very important, they are not enough to deliver excellent and consistent customer experiences. The other missing ingredient? People soft skills, meaning those who daily interact…
How to Drive More Website Traffic with Pinterest
Pinterest has become one of the top social networks where people go to for lifestyle ideas, information, and products. Did you know that this platform also serves as a powerful search engine that can provide valuable links to your website? According to the company, online sales referrals top other social networks like Facebook and Twitter…
How Using Scrum in Agile Marketing Brings Your Business More Visibility
Social media and content marketing are constantly evolving as technology and advertising takes center stage. When it comes to being ready for the latest marketing trends online, your business needs to have a strong leadership structure in place. Scrum methodology and agile marketing can be used together to build a stronger brand online. Team management…
Keep Your Business Website Safe From a Cyber Attack
I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…
12 Tools to Improve Your Pinterest, Podcasting and Video Marketing
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improve your Pinterest marketing Tools to get started in podcasting Video marketing resources 4 Tools to Improve Your Pinterest Marketing 1) Beautiful visuals to…
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