Susan Gilbert
April 14, 2020

Keep Your Business Strong With These Action Steps

Keep Your Business Strong In Difficult Times

As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem.

According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come. While financial recovery will need to take place, we can expect this trend to continue – especially as more companies take their businesses online.

For those that continue to turn over new stones each and every day, things are much better than they would otherwise be. No matter how the stock market fluctuates or the digital landscape changes, you can still grow your company or personal brand with the right strategies in place. Here are a few tips to help you get onto a better footing and prepare for future growth:

1 – Choose To Rise Above The Negativity

When times are tough, you get to choose how you’ll deal with it. Most people retreat and wait for the coast to be clear. Others put it into high gear and do all they can to reach out to new prospects and reach for every brass ring that swings their way.

Each and every one of us has at least one of these brass rings swinging in our direction every day.

Decide to stand tall, be strong, and to expect the best even while the doors are temporarily shut. Click on the image below, and take a look at this inspiring story of how one photographer is creatively reaching businesses at Pike Place Market:

2 – Decide Not To Follow The “Chicken Little” Crowd

Many people might be feeling more fearful during these challenging times. But this could be an advantage for your business as fewer compete for the brass rings.

With less competition, you end up winning more often. When you win more often, you grow faster and bigger than you ever could when times are great!

3 – Step Things Up When The Outlook Is Low

You should seriously consider stepping up and standing tall once again and decide to be all you can be right now.

I’ll tell you from personal experience that more than ever this world needs those of us who are willing to rise above the circumstances of life.

Those who dare to be strong right now have the ability to lead the world out of these rough times and into prosperity.

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. ~ Harriet Tubman

4 – Learn From The Trailblazers

Over the course of history, it has always been the few that lead the revolution, that cleared the paths and blazed the trails that the masses then followed. Learn from those who are successful who have made their name after several failures. What did they decide to do? How did they choose to overcome their obstacles? No one gets it right the first time — allow these mentors to encourage you to move forward in your business no matter what the setbacks are.

The time to be the agent of change is now. You’ve got to decide right now if you’re going to make it big or ride it out hoping for the best. If you choose to be a leader, you’ve made the best possible choice. Nobody is going to hand feed you anything. If you’re going to make it big, it’s up to you to take action.

Here are a few examples of going from failure to success from Fast Company that will inspire you:

  • Arianna Huffington.The founder of the incredibly successful news website, the Huffington Post, was rejected 36 times by book publishers before she began.
  • Scott Adams. Creator of the famous comic series, Dilbert, got his start by taking on risky projects with an “irrational optimist” attitude.
  • Christina Wallace. The co-founder of Quincy Apparel found herself laying in bed for three weeks after the company shut down. But she got up again and admitted her failures to those closest to her and is now the vice-president of branding and marketing at Bionic.

In Closing

Through the downtimes, it is when we have the opportunity to experience personal reflection in order to learn, grow and succeed. Failure is not the final destination, and we will once again overcome this unprecedented time in history where we as business owners can become more creative and resilient.


Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: