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Jennifer Xue

5 Methods to Find Your Competitive Content Advantage

Competitive Advantage

A piece of content will have good value if it has a competitive advantage. Strategizing is helpful in the beginning, but it’s execution and how well it’s done that will make a difference in the long run. Moreover, before you can execute properly, there are five things to analyze in finding your competitive advantage. Each


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Susan Gilbert

12 Tools To Improve Blogging, Video Marketing and Research

Blogging, Video Marketing and Research Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Tools to help you improve your video marketing Competitor Research Tools Improve Your Blog Content with These 4 Tools 1) Plan and


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Robin Singh

A Newbie’s Guide To Knowledge Bases

A Newbie’s Guide To Knowledge Bases

In today’s connected world, consumers expect fast and accurate information. If you can’t provide them with what they want exactly when they want it, they will find someone who can. It’s really as simple as that! Which is why you need to try and meet every need of your target customers. Consistently satisfying customers makes


Janja Jovanovic

The Evolving State of Freelancing [Infographic]

The Evolving State of Freelancing

Nowadays, there’s a lot of talk about how the unemployment rate, especially among young people, has gone up in the past few years. Certain millennial traits and behaviours are part of the reason why this has happened—the worst ones have had an impact on an entire generation of people – especially if we’re talking about


Tony Zambito

Customers Are Still The Best Source For Buyer Insights

The best buyer insights come from your customers, not your data

In this article, Tony Zambito discusses how companies may be ignoring their customers in their rush to ever more sophisticated data. Surely, the best buyer insights still lie with the buyers themselves? It is another thought-provoking installment in our “Great Articles You may have missed” series. The Best Source For Buyer Insights In the past


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Susan Gilbert

How to Use Twitter Advanced Search to Find New Leads

Twitter Advanced Search

Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and


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Simon Walker

Understanding Web Accessibility & Why It Is Important

Web Accessibility

Web accessibility is the need of the hour. I realized something a few weeks back when I went to a nearby ATM for cash withdrawal. I noticed that the machine had specific buttons embossed with dots written in Braille that could be read by a visually challenged person. This feature has been made compulsory by


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Susan Gilbert

12 Tools & Strategies For Productivity, Reputation & Websites

Productivity

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Productivity Apps Strategies to Help Improve Your Brand Reputation WordPress Plugins for Business Websites These 4 Mobile Business Productivity Apps Improve Your Online


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Susan Gilbert

Is Your Website Losing Valuable Mobile Traffic?

Mobile traffic

Do you know how your website appears on a mobile device? You surely know that if it doesn’t look so great, you’ll lose mobile traffic. And you also know that you can’t afford to do that, given the well documented traffic shift towards that medium. Take a look now! What do you see? Do you


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Paolo Fabrizio

How To Effectively Deal With Customer Rage

Ccustomer Rage

A couple of weeks ago I was on a train heading to Florence, Italy. Unfortunately we remained stuck inside a tunnel for over 2 hours. All of the passengers were stranded, as the train crew literally disappeared. Desaparecidos (that’s how we say it in Italy!). We could barely understand the ‘train voice’, which gave us


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