How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
Use Email Segmentation to Improve Your Marketing and Communication
Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…
Use These Methods to Keep Your Target Market Research Fresh
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
5 Ways To Use Social Media for Word Of Mouth Marketing
Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…
Why Influencer Marketing is Still Important For Your Brand
We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience. You need to be relatable to your audience and establish trustworthiness. Connecting with the…
Optimize Conversions from Your Website Landing Page
Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…
5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
6 Trust Factors That Strengthen Brand Loyalty
Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…
COVID-19: By The Time We Get Back To ‘Normal’, Normal Will Have Changed
In case you haven’t yet allowed yourself to believe the unfortunate truth, here it is. COVID-19 will be around far longer than we’d prefer to think. It will come back. Some people will get it a second time next year. The world as we knew it, is gone. Indeed, by the time we get back…
Keep Your Business Strong With These Action Steps
As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…
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