Susan Gilbert
October 3, 2019

How Using Scrum in Agile Marketing Brings Your Business More Visibility

Agile Scrum Can Help Your Business: Here's How

Social media and content marketing are constantly evolving as technology and advertising takes center stage. When it comes to being ready for the latest marketing trends online, your business needs to have a strong leadership structure in place. Scrum methodology and agile marketing can be used together to build a stronger brand online.

Team management is essential in order to keep all of the right systems in place — utilizing the Scrum framework to organize content and those working together on a marketing plan can help eliminate mistakes and better capture the needs and desires of your audience.

Scrum Defined

Scrum began as a software development concept within the Agile Methodology. Teams – typically 3 to 9 people – would break their work into actions to be completed at different time intervals. These packages of work are known as Sprints. Most typically, these are two weeks in duration, but they can be 1 to 4 weeks.

According to Wikipedia, the process involves tracking progress, and 15-minute planning and review “stand up” meetings known as daily ‘scrums.’ The concept is simple: “A flexible, holistic product development strategy where a development team works as a unit to reach a common goal.”

Image courtesy of Dr. Ian Mitchell, Wikipedia

The core of utilizing the Scrum method is to be ready and prepared for changes in your industry, particularly with your customers. Many times we are not able to fully predict what the next trend will be. However, we can certainly utilize research, tracking, and social media to our advantage. With this understanding, marketers can take a more “empirical” approach in order to maximize team effectiveness regardless of uncertainties.

The Scrum team may include the owner of the product, the team who helps develop it, and the “Scrum Master” who helps organize the process. The goal is to become self-organizing in order to best accomplish the mission at hand with flexibility, creativity, and productivity as the main objectives.

You may also want to read: These 3 IT Secrets Can Boost Your SMB

How can your business best apply Scrum in your Agile marketing strategy? Here are several ways you can plan your campaigns and increase visibility:

1 – Make a Deadline That Can Be Updated

As you plan your content calendar, leave room for any changes in technology and social media trends. For example, you can set a campaign deadline for product promotion for 30 days. All the while, keep tabs on emerging trends and announcements in your niche. Set trackable ongoing goals for each timeframe so that you can adjust your strategy, if needed, for the next campaign.

2 – Choose a Shorter Timeframe

Consider publishing on a tighter timetable in order to include the most popular topics or trends instead of scheduling too far out in advance. This will ensure that you are providing the most valuable and relevant information that your community will want to read.

3 – Stay in Daily Communication

It’s important for you and your team to brainstorm and recap the daily progress of your work. This could include how the goal(s) have been met, what can improve to meet the ones that have been missed or not achieved yet, and what is not effective. It is also important to bring up anything that is causing (or is likely to cause) problems or delays. This will clear up any misunderstandings and keep everyone on task for what you want to accomplish.

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4 – Plan For Unexpected Events

A successful agile marketing strategy involves being ready for whatever happens next online. It’s important to pay daily attention to social media monitoring. Your business will want to be respectful of how your tweets or posts are being received and whether your content is reaching your audience in a way that adds value. Pay special attention to how your customers are responding to your brand online and be quick to address any issues that may arise.

5 – End Each Campaign With a Thorough Review

After a campaign is completed, you will want to recap how it performed in order to learn from both the mistakes and successes.

During this time you will be able to:

Gain more insights about the personality of your team

Improve next time

Document a revised plan in what the Scrum methodology refers to as a “backlog.”

You may also want to read: Use Agile Marketing to Bring More Visibility to Your Brand


Agile marketing can work well with the right collaboration in place. The key to success is to be ready and flexible for changes ahead. Use the key points above to help you to establish better communication, more unity, creative ideas, and success with your client base.


Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: