Susan Gilbert
May 2, 2018

This Is Why You Need to Narrow Your Marketing Focus

Narrow Your Marketing Focus

Is your business spinning its wheels with every popular social media marketing platform?

Narrow Your Marketing Focus!

After losing traction, you may have been spending more money in your budget than you have wanted to on advertising. But you can still succeed in reaching an audience by focusing on the right methods without the need to use high powered sales tactics.

It is important to know that each niche is unique and requires tapping into the right channels where your community is most active and engaged. For example, you may be seeing more activity from your blog posts or live videos. Or perhaps you gain traction from certain types of images – such as infographics or memes.

By understanding exactly what content appeals to your audience the most and where, you can create a strategic plan that reaches them in a way that is meaningful.

In the beginning stages, you may need to leverage advertising. But the most effective results will come from building relationships.

Begin by zeroing in on a select few places such as Facebook, Instagram, Twitter, and YouTube. Being active in the right places will help establish your business as a leading authority in your niche and eliminate wasted time on platforms that will not produce any results for your target market.

According to an article on MarketingProfs, a recent #HASHOFF study reveals that influencers mainly used Instagram, Facebook, and Snapchat to work their audience.

Focus On Where Your Customers Are

The ultimate goal for any brand is for people to rely on your company as the go-to source for their pressing needs. Find out where your competitors are engaging and reaching your potential customers. Then ask yourself whether these brands are answering the most common customer question: “what’s in it for me?”

A smart marketing plan also creates a tribe of followers over time by creating an interested audience around specific platforms. For example, if your niche likes to watch how-to videos on YouTube and Facebook, you may want to start hosting a live show in order to instantly connect with them. This is a prime opportunity to allow viewers to learn directly from your business with valuable information they can use.

There are a variety of ways to present content to your community and encourage interactions beyond your regular blog posts:

  • Interactive Infographics
  • Slideshows
  • Podcasts and webinars
  • Live chat sessions on Twitter
  • Live video
  • Emails that provide tips and useful information
  • Social groups

Here’s a good example of a popular infographic on Pinterest (click on the image to see the full Infographic):

Focus On The Content Your Potential Customers Want

Content that reaches your community in an informative and educational way is another great way to build an interested audience and visibility when done in a consistent and fresh way. Marketer and entrepreneur, Mike Gingerich, enhances his reach with live and engaging podcasts on his show, Halftime Mike. This can lead to invitations to offline speaking events in addition to growing your blog and social networks.

It’s never too late to get started in creating your focused online marketing strategy one network at a time. Being active too many platforms at once will cause burnout and reduce your visibility.

If you would like your brand to become well known and recognized it’s important to always include a unique message that speaks to their audience in a compelling way. Originality is the key, along with establishing your own voice that your followers will recognize.

Another great example of this is writer, traveler, and public figure, Ann Tran, who has built a beautiful brand through her Instagram account:

Online marketing is open to anyone who wants to establish themselves as a trusted brand resource for people to learn from and trust for their purchases. This can all be done with the right networks, a focused plan and with the use of helpful tools and freelancers. Think about what you want your brand to look like and what steps you will need to take in order to achieve your goals through your website, offline events, and on social media.

Your Take

What is your take on the above? What tactics do you employ to narrow your marketing focus? Please let us (and your fellow readers) know.

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Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: