Robin Singh
February 28, 2018

The 9 Elements In a Successful Business Marketing Plan

The 9 Elements In a Successful Business Marketing Plan

A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding how the product will perform in each life cycle and the budget allocated for the same. And of course, it should be achievable and must be able to respond positively to changing market conditions.

9 Key Elements for an Entrepreneur to Create a Successful Business Marketing Plan 

1. Overall Summary of the Business Model

Without prior knowledge regarding what the business is supposed to do, an entrepreneur can’t achieve his or her goals.

The executive summary should define the overall details of what the business is all about and the goals and objectives.

It should be clear with the core values and the positioning in the market. It must clearly explain how the brand will enter the local market followed by the international market – if ultimate ambitions stretch that far. This can be done by maintaining its equipment base, input/output process and the good quality of items. It further focuses on the generation of financial resources.

2. A Strategy That Must Be Followed 

You should be clear with your product strategy, which must be based on consumer needs. He/she should survey the situation using various details of their customers.

A few of the elements that must be included are:

  • Company or product mission
  • Marketing and Financial objectives
  • Resource availability
  • Cashflow analysis
  • Competitive analysis

3. Availability of Products and Services

Entrepreneurs should have a full understanding of how their products or services will reach their target audience. 

Designing good products and services to customers is just one part of the whole plan, however. The aim must be making it available that too in a cost-effective manner. And it should be the ultimate goal of an entrepreneur. It can be achieved by making the best use of the team, promotional activities used for sales, advertising methods and other tools that are being used for communication.

4. Pricing Strategy

The most important stage of any business model is its pricing. Price can be the maker or breaker of a product. It is the one element of the marketing mix that produces revenue. All other elements fall on the opposite side of the ledger. People should design their product or brand so that it commands a premium price and reaps big profits. It should also reflect a value that the consumers are willing to pay and a.nd a benefit that outweighs the cost.

5. Awareness of the Product

Always plan how you intend to make your product or service known to your intended customer base. You could have the best offering in your industry or niche, but if nobody has heard of it or you, you’re as good as sunk.

The time to plan your social media, content marketing and advertising campaigns is not when you are ready to go to market! 

6. Who Will Benefit From Your Offering?

Segmentation, targeting and positioning are the essences of Marketing. Your target customer base will go some way to determining the price you can ultimately charge. It will also determine how you can best communicate your offering to them and where you will find them. 

7. Short Term and Long Term Objectives

Entrepreneurs must have a clear vision of their mission, marketing and financial objectives. They need to be specific about how their brand will satisfy the target market. Nobody can expect immediate profit.  But planning must include short, medium and long-term goals. You need to be clear regarding how your business will proceed as per the life cycle of whatever you are selling. And you need input from other areas of marketing. Nobody can think of or execute everything entailed in pushing an offering to market. 

8. SWOT Analysis

Before designing a complete project, a pilot project needs to be designed and implemented. An entrepreneur should know everything – including any flaws that may become apparent. Also, the project strength, shortcomings, appropriate options for progressing and warnings can be tested in the pilot project itself for the successful completion or execution of the main project. For this, you need to do a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.

9. PEST Analysis

SWOT Analysis will give you the inner view of the business model. However, it is very important to determine how a business will run in the changing economic scenario. Hence, a detailed PEST analysis needs to be done to know how your model will run in the changing Political, Economic, Social and Technological Environment.


Your Business Marketing plan can be the key to success in any field, no matter the offering. Inadequate planning almost guarantees failure. We hope that this article has provided some guidance to your planning process. No detail is too minute for consideration. And the sooner any shortcomings are discovered and addressed, the greater your chances of success.

If you need help along the way, perhaps this business plan assignment will guide and inspire you. Remember – the business plan is the most important part of any marketing process. And there’s nothing wrong with seeking a little help to get it right.


You may also want to readHow to Create an Efficient Marketing Plan

Featured image: Copyright: ‘‘ / 123RF Stock Photo

Sign Up For Our Mailing List

To receive more in-depth articles, videos and Infographics in your inbox, please sign up below

The following two tabs change content below.
Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling