September 18, 2018
The Future of Augmented Reality With Search Engine Optimization
Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use
August 15, 2018
A Comprehensive Guide to Broken Link Building
Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research
July 17, 2018
How to Optimize Your Website for Voice Searches
You know something has crossed over from early adopters to the mainstream when you hear your parents shout (because they cannot use a smartphone in a normal speaking voice), “Hey Siri” (or Alexa or Cortana). It’s a clear indicator that voice search is increasing in use. Did you know that 20% of all mobile searches
July 16, 2018
A Beginner’s Guide to Optimizing Your Business Blog for Search Engines
Almost every business with an online presence has a blog. However, many business owners seem to jump on this bandwagon simply because they are expected to provide one. They do it without giving the promotion, content, and development of the business blog much thought. At best, they assign some hapless subordinate to post random facts
May 30, 2018
How To Combine SEO and UX to Improve Your Website
Remember the good old days when all you needed to do to be ranked as number one in search engines is to stuff your page with keywords? Now those search engines consider hundreds of factors when deciding which pages will have the highest rank. This is where UX, user experience, comes into play. So many
May 23, 2018
E-commerce Smarts: Driving Long-Tail SEO
In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s
April 9, 2018
Don’t Just Rank Better, Standout in Google Using Schema Markup
Google rarely makes direct announcements about their search algorithm. When they do, everyone pays attention! Recently John Mueller, Webmaster Trends Analyst at Google, answered some questions on Reddit. There he mentioned that Google uses schema as a ranking factor. Before we go any further, for those of you who are wondering about what schema is, you
March 27, 2018
How Artificial Intelligence Will Impact SEO and Search
Artificial Intelligence is changing SEO and therefore search. Shelly Kramer details how these changes are taking shape. It is another in our “Great Articles You may have missed” series. The AI Impact on Search There is no shortage of topics to discuss when we’re talking about artificial intelligence (AI). It’s hot for a good reason: AI changes the
February 22, 2018
Why Small Businesses Must Never Compromise on SEO
Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you
February 6, 2018
Event Marketing for Local SEO: Effective and Natural Link Building Tactics
It’s almost impossible to be a local business owner and not realize the power of digital marketing and SEO on your bottom line. While channels like word-of-mouth marketing are obviously powerful, it takes time, effort (and a bit of luck) to build up a loyal customer base through word of mouth alone. Getting visibility online
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