January 28, 2020
Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
October 31, 2019
Five Steps to Creating Accessible Content
An accessible content strategy is one that makes sure your content easily accessed and understood by any person with any type of disability. When building your business, you tend to focus your digital marketing strategy on reaching as many people as possible. Leaving out an entire demographic can be detrimental to that growth. According to…
July 30, 2019
7 Tools to Create a Successful Local Content Marketing Strategy
Content marketing is the foundation of any digital visibility strategy, including local business marketing strategy. When done correctly, it increases brand awareness, builds loyalty, and leads to gradually and consistently increasing sales. Many local companies are unfortunately not doing it the right way. Many businesses think that content strategy is simply about creating a set…
May 28, 2019
6 Actionable Ways to Overcome Writer’s Block Now
When you think of a creative block, what comes to mind? Maybe a writer who is agonizing over finishing that one great novel. Or an artist drinking themselves to death as they struggle for inspiration. It is quite the dramatic image. And legends of the great creative forces of our time and their inevitable breakdowns…
January 14, 2019
Three DIY SEO Tools for Your Content Marketing Strategy
Is DIY SEO possible? Yes, and it can improve your blog traffic quite a bit! And more traffic means more monetization opportunities as well as more potential clients to work with. So to state the blindingly obvious, increasing the amount of traffic to your blog is a top priority. By utilizing proper SEO techniques and…
October 24, 2018
9 Collaboration Tools for a More Efficient Content Marketing Team
Content marketing can be quite daunting – especially for marketers who have to work in a team. Working together to achieve optimal results requires team members to adjust. That means that they are usually on the lookout for various advanced tools that will make their common work easier and faster. Content marketing can include an…
July 18, 2018
How to Advance Your Content Marketing Career
Let’s cut to the chase. As the volume of content continues to increase year-on-year, so does the demand for qualified content writers. And what happens when demand increases? Potential remuneration increases. And that’s good news for those thinking about (or already embarking on) a content marketing career. Last year, a marketing executive report by Conductor…
March 14, 2018
How To Create Visual Content That Builds Empathy With Your Brand
“Good politics starts with empathy, proceeds to analysis, then sets out values and establishes the vision, before getting to the nitty-gritty of policy solutions.” ~David Miliband via bqotd.com It’s the same for business… It all starts with building empathy, or in other words, understanding and compassion. And that, in turn, starts with building common ties…
