Tony Zambito
July 7, 2017

3 Major Forces Shaping The Future Of B2B Marketing

Future of B2B Marketing

In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part,


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Asad Ali
July 6, 2017

The Importance of Visual Search In Your eCommerce Website

Visual Search

It’s a fact that our brains process visual images faster than textual information. This carries forward into Internet consumption, with users preferring to see content rather than read it. Fuad Ahmed, a web developer and designer, emphasizes the importance of visuals. He states that many surveys and studies prove that visual content is more intriguing


Greg Satell
July 5, 2017

Here’s Why Your Innovation Strategy Will Probably Fail

Innovation Strategy

In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple


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Jenn Herman
July 3, 2017

5 Reasons You Should Embrace Instagram Marketing

Embrace Instagram Marketing

Continuing our “Great Articles You may have missed” series. Jenn Herman tells us why you too should embrace Instagram marketing…. Embrace Instagram Marketing! It’s not exactly a secret that I’m a “little” obsessed with Instagram and its power as a marketing vehicle. Whenever I’m invited to speak about Instagram marketing, one of the first things


Matt Banner
June 30, 2017

12 Best Website Building Tools Reviewed [Infographic]

Website Building Tools

This is an epic post by Matt Banner, reviewing 12 of the best Website building tools. It includes a handy Infographic. Bookmark this post!. It is another in our “Great Articles You may have missed” series. 12 Website Building Tools Reviewed I’ve used website builders in the past, and I’ll be honest… it wasn’t the


John Jantsch
June 29, 2017

Caution! This Is Why the Majority of Websites Fail

Why Websites fail

Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can


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Nicole Stelmar
June 28, 2017

5 Essential Elements Of Powerful Brand Storytelling

Brand Storytelling

Brand storytelling has become an essential part of an effective marketing strategy. So, what is brand storytelling, and why is it so important? Storytelling is not intended to be a “selling” tool. It’s a method of building strong relationships with your customers and a thriving community of loyalists over time. A good story can tell


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Lisa Sicard
June 27, 2017

Flipboard – The Fun and Easy Way to Generate Traffic

Flipboard

If you grew up in the era of magazines, you will love Flipboard. Even if you came after that magazine era you still may love it. The first type of magazine or as they called it then “periodical of amusement” may date back to 1672. It was founded by Jean Donneau de Vize and contained


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Liaqat Ali Hamiya
June 26, 2017

Essential Digital Marketing Techniques for Entrepreneurs

Digital Marketing Techniques

Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their


Aaron Wittersheim
June 23, 2017

The Critical Importance Of Lead Validation [Slideshare]

Lead Validation

The lead generation product you use is hiding something from you. Do you really know if it’s telling you the truth? Can you trust what the numbers tell you about how many potential new customers it’s generating? Most lead generation websites have a dirty little secret, but it’s not their fault. There is a way


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