Nowadays, we’re all in the business of conversations. In fact, owning the best products or services is not enough to win customers if they don’t perceive value. Furthermore, as the volume of online conversations has boomed and is bound to keep growing, that’s the new battleground where you may win, maintain, or lose customers. Are…
Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…
OpenAI has released yet another evolutionary variant of its AI, billed as ‘too dangerous for public release.’ But now, after over 6 months of GPT-3 AI being in our lives and with millions of words written, has the manual copywriting world taken a fatal hit? Or, on the contrary, has GPT-3 become the helping hand…
Back in the day, link building was extremely simple; you needed to maximize external links. It didn’t matter whether you bought these or got them through an exchange, more links meant better ranking on Google. But things have changed over the years. The algorithms that determine the fate of webpages are now much more sophisticated.…
There are only so many insights businesses can gather by mining their sales data. In the best-case scenario, marketing-wise, data mining tools make it easier to understand which products and services customer groups want to purchase the most. But all of the data mining tools in the world put together are still too clunky and…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Graphic Design Search Engine Marketing (SEM) LinkedIn Marketing Increase Your Social Media Reach With These 4 Graphic Design Tools 1) Photo Editing and Design…
As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…
57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…
It’s not easy to answer, uh? I’ve posed you this tough question because it helps you to consider both the present and future customer support within your organization. In fact, when you have to decide whether to launch a new project, chances are that you’ll focus on the return of investment – aka ROI. This…
Over the years, it has become very easy to create an email sign-up form with just a few clicks of the mouse. But, how do you make sure your sign-up forms are effective? Most seasoned marketers already know that collecting an email address and using it to curate a meaningful connection with your email list…
