The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer
On almost all SEO guides you see online, you will notice that everyone talks about SEO in regards to Google. Every post is about how to gain rank on Google or best SEO practices that rank well on Google. Let’s review why Google is given such importance when it comes to web search tools and
Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly
Have you been working on your Instagram marketing campaigns for a while, but feel unsure if the time you’re spending is resulting in anything valuable? A lot of marketers find themselves in this scenario. The easy metric to track if you’re new to Instagram marketing is follower growth. That’s something everyone can do, and something
Webmasters who manage WordPress websites often ask me, “What are the best-paid plugins used by top WordPress websites?.” Since WordPress has become a repository of thousands of free plugins, website owners install multiple free plugins to customize their site’s functionality. Unfortunately, many of them don’t know about a few premium paid plugins that can serve
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: How to start a successful entrepreneurship endeavor Popular Instagram apps Increasing your brand visibility online 4 Great Tools For New Entrepreneurs 1) Automate prospecting
Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was
As digital marketers, our bread and butter is making sure that our expertise shows in every campaign we launch or article we publish. Our ability to produce and disseminate quality content is our main line of offense in off-site SEO driving organic traffic to our products or services. I’m a Los Angeles born and bred
Any digital marketing strategy worth its weight in gold incorporates multi-channels and multi-platforms. Some examples might include: Social media marketing Email and newsletter marketing Lead generation Content marketing With potential customers now more accessible than ever, it’s even more important for business leaders to think about where engagement can happen. It’s important to create a
As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless
