Paolo Fabrizio
September 7, 2021

5 Questions That Will Improve Your Customer Service

Questions To Improve Your Customer Service

Nowadays, we’re all in the business of conversations. In fact, owning the best products or services is not enough to win customers if they don’t perceive value. Furthermore, as the volume of online conversations has boomed and is bound to keep growing, that’s the new battleground where you may win, maintain, or lose customers. Are…


Paul Staten
August 31, 2021

Does Content Quality Still Matter in Core Web Vitals?

Core Web Vitals: Content Quality Still Matters

Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…



Evelyn Johnson
August 24, 2021

These Four Link Building Strategies Can Backfire Badly (Do this Instead)

Link Building Strategies

Back in the day, link building was extremely simple; you needed to maximize external links. It didn’t matter whether you bought these or got them through an exchange, more links meant better ranking on Google. But things have changed over the years. The algorithms that determine the fate of webpages are now much more sophisticated.…


Nahla Davies
August 19, 2021

3 Ways You Can Utilize AI To Scale Customer Acquisition And Retention

AI For Customer Acquisition And Retention

There are only so many insights businesses can gather by mining their sales data. In the best-case scenario, marketing-wise, data mining tools make it easier to understand which products and services customer groups want to purchase the most. But all of the data mining tools in the world put together are still too clunky and…


Susan Gilbert
August 17, 2021

12 Graphic Design, Search Engine Marketing, and LinkedIn Marketing Tools

Graphic Design, Search Engine Marketing, and LinkedIn Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Graphic Design Search Engine Marketing (SEM) LinkedIn Marketing Increase Your Social Media Reach With These 4 Graphic Design Tools 1) Photo Editing and Design…


Anna Fox
August 12, 2021

How to Use Slideshare to Build a Stronger Personal Brand

Slideshare For Personal Branding

As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…


Haley Lucas
August 10, 2021

Your Employees Are a Content Gold Mine: Here’s How To Use It

Content Gold Mine

57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…


Paolo Fabrizio
August 3, 2021

How Much Is Your Customer Service Worth?

How Much Is Your Customer Service Worth?

It’s not easy to answer, uh? I’ve posed you this tough question because it helps you to consider both the present and future customer support within your organization. In fact, when you have to decide whether to launch a new project, chances are that you’ll focus on the return of investment – aka ROI. This…


Ron Stefanski
July 27, 2021
Email Sign Up Forms that Convert

Over the years, it has become very easy to create an email sign-up form with just a few clicks of the mouse. But, how do you make sure your sign-up forms are effective? Most seasoned marketers already know that collecting an email address and using it to curate a meaningful connection with your email list…


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