Early investors in Bitcoin, the first of the major Cryptocurrencies – at least those who held their nerve through some crazy price gyrations – have made an absolute fortune. And the gains have certainly extended to more recent convertees. While so many are laughing all the way to the crypto bank, there have always been…
‘We’ve realized that we need to be more focussed on our customers’ needs.’ When I hear such an expression from some managers, I have to admit that I have mixed emotions. On one hand, I appreciate humbleness. On the other, I ask myself where did they live for the last 5 years? That’s why it’s…
Brands are always looking for new and innovative ways to connect with their consumers and improve their current marketing tactics. These tactics often pursue different goals, one of which is raising brand awareness among the public. While there are several tried and true ways to get the word out about your brand, some companies are…
Plain and simple, sometimes you need help building your brand visibility. You will find a lot of advice out there about developing your brand through various content strategies and social approaches, and while this is still incredibly important, sometimes it takes a little creativity to set your brand apart from the rest. Not surprisingly, there…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Target Market Research Social Selling Facebook Advertising Get Ahead of the Competition with These 4 Target Market Research Tools 1) Effective Advertising Strategies –…
While messaging and video are on the rise, social media is getting old. The main reasons? Time flies and most early adopters are not kids anymore, and youngsters prefer apps because they consider social media as boring. Such a shift in the last 2-3 years wasn’t nearly as fast though, from an organization’s standpoint. In…
You have invested in your eCommerce website. Your awesome team was involved. You have started from scratch (or upgraded your blog to include an eCommerce element), built, and (finally!) marketed it. Time to sit back, relax, and wait for the sales. Right? Um, I hate to be the bearer of bad news, but are you…
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to maintain their competitive edge and stay on top of trends understand the importance of keeping a fresh image that…
