Nick Dimitriou
March 14, 2019

How Conversational Marketing Platforms Can Grow Your Small Business

How Conversational Marketing Platforms Can Help Your Business

One of the biggest pain points of small to medium businesses is the ability to nurture potential customers the moment they land on their website. But how do you ensure that your potential “leads” have gotten all the information they wanted from your landing page? Even some of the best-designed landing page will cause questions…


Milosz Krasinski
March 12, 2019

What Is A Social Media Audit And How To Conduct One

How To Run A Social Media Audit

A Social Media Audit is like giving your business a physical. It makes sure that your business’s health and wellness are completely up to date. You can check to see that everything is working the way it should be. Better yet, you receive detailed insights with regards to your social media successes and failures. It…


Nathan Sykes
March 7, 2019

How Machine Learning Can Improve Email Marketing

Machine Learning can improve Email Marketing

Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…


Susan Gilbert
March 6, 2019

How To Use The Right Hashtags For Your Instagram Marketing

How To Use Instagram Hashtags

Specific hashtags are still important to include in content for all of the major social networks. And these should be focused on the image or topic. One of the key ingredients to marketing success on Instagram, in particular, is to know how to use these to attract new followers and interactions. In the early days…


Paolo Fabrizio
March 5, 2019

Customers Use Social To Cut The Double Waiting Time

Don't Make Your Customers Wait For Customer Service

Last week, I met the customer service team of an insurance company. I showed them a road map to help them integrate social networks effectively. They need to embrace Social Customer Service because an increasing number of customers ask for information and support thru Facebook and Twitter. As you can imagine, I had to answer…


Ben Alfrey
February 28, 2019

How B2B Buyers Have Been Forced To Evolve [Infographic]

How B2B Buyers Have Been Forced To Evolve

You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…


Qhubekani Nyathi
February 27, 2019

9 Easy Email Hacks To Increase Open Rates

9 Easy Email Hacks To Increase Open Rates

Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…


Danish Wadhwa
February 26, 2019

8 Best SEO Practices To Avoid Google Penalties

SEO Best Practices To Avoid Google Penalties

How would you feel if your site was nowhere on Google after dominating the SERPs for a while? I don’t know about you, but I would have my heart in my mouth. If you are like many of us, you would have that feeling too. You see, over 90% of the Search Engine traffic comes…


Cedrick Capati
February 21, 2019

How Content Intelligence Can Empower Your Business [Infographic]

Content Intelligence

In recent years, we’ve seen various technological advancements in the tech scene. These include the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), and robotics. Now, a new contender has joined the league in hopes of forging better content marketing strategies for marketers, It’s called Content Intelligence. What is content intelligence (CI)? To better…



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