There are many types of marketing videos that you can use for your company. These include the 8 mentioned in the Infographic, below (Click here to jump to it). Explainer Videos Product Demos Testimonials Behind-the-scenes Company culture The (hopefully not so old-fashioned) Sales Pitch How-To Webinars Some marketing videos are great at quickly attracting viewers’…
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
If you have watched the show “Silicon Valley”, you will remember that one episode where the protagonist group thought they had lost all their data. But in a fluke, they got it all back after discovering that the data had been backed up in a network of smart fridges. While the show had stretched reality…
“Don’t worry about a thing, it’s just you and me now.” This romantic phrase may let you think about a love story. Yet it may also occur between companies and customers. And when it does, something magic happens. Today, as the volume of digital customer conversations is growing by the hour all over the world,…
In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…
Looking for another way to boost your online sales? Find out how to increase social media sales to drive additional revenue to your business. Businesses experience up to a 57% increase in return on their advertising costs on social media. Also, according to Shopify, sales that are derived from Pinterest posts and ads have an…
To run a successful business, you only have one job to do. And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…
As a business owner, it’s challenging to figure out the most effective social media avenues you should invest in and focus on. More importantly, which forum ensures greater reach and a good ROI? When comparing social media platforms, each one offers potential opportunities to connect with your customer base. And when it comes to engagement…
Let’s start with these three questions: Are you ready to stay ahead of competitors in the world of writing? Do you have a strong will to unleash your thoughts and passions into the world? Have you got jitters that hold you back from writing beautiful copy? If you answered “YES” to any of these questions,…
Stereotypes get stronger if they aren’t quickly disproven. When it comes to providing customer support a frequent one is thinking that front-line agents shall only respond. Actually, this is just a partial view of the role of customer service since they need to do more than answering. In fact, when handling conversation, especially over digital…
