Lyuthar Jacob
June 8, 2021

Topic Clusters In Content Marketing: Here’s What You Need To Know

Topic Clusters and Pillar Content

You are probably among the millions who are struggling to feature on the high-ranking result pages. Though it looks easy from the outside, it isn’t in real terms. This is because thousands like you (from your niche alone) are fighting the same battle. However, getting slotted within the top positions can be done. You can…


Margo Ovsiienko
June 3, 2021

How Smart Marketers Are Using AI To Boost Their Businesses

Use AI in Marketing to help your business

If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business’s bottom line. It’s not a question of ‘Should I implement AI?’, but rather ‘How can I use AI to stay ahead of others?’ You are not alone in your quest. AI is one…


Denise Langenegger
June 2, 2021

Creative Ways To Repurpose Your Instagram Content For Email Marketing

Repurpose Your Instagram Content For Email Marketing

Young marketers may consider email as old school. There’s no question that social media gets you results faster. But we’re not here to argue which form of marketing is better because the truth is you need both. Instagram is almost unbeatable when it comes to brand discovery. You can readily engage with customers, get feedback,…


Paolo Fabrizio
June 1, 2021

Build Your Digital Customer Service Ecosystem

Digital Customer Service Ecosystem

As human beings, whatever pains us quickly become our priorities. This is true in every facet of our life. When it comes to managing online conversations with customers, many priorities rise up, often at the same time. If you just focus on them though, you’re bound to lose sight of the big picture. To prevent…


Shaheryar Sadiq
May 27, 2021

4 Ways Your Inner Critic Can Make You a Better Writer

Here's How Your Inner Critic Can Make You a Better Writer

No matter what people say, everyone has an inner critic. You know who your inner critic is. It is that voice inside your head that keeps telling you that you are not good enough or that your writing is poor. Although your inner critic can make you feel miserable, it can also help you become…


Nahla Davies
May 26, 2021

3 Ways AI and Machine Learning are Transforming B2B Marketing

AI And Machine Learning Are Transforming B2B Marketing

Artificial intelligence (AI) and machine learning (ML) are becoming rapidly entrenched in all forms of business and life beyond it. Why then, do they have so little implementation in actual B2B marketing? Fewer than 20% of B2B enterprises use these technologies in meaningful ways that transform the way they connect with customers.  That’s a shame since…


Andre Oentoro
May 25, 2021

6 Video Marketing Mistakes You Should Avoid to Get Better ROI

Avoid These Video Marketing Mistakes

Video marketing utilizes conventional marketing copy and turns it into engaging video content that people love. Marketers have used this strategy to increase their conversion rates effectively. Video marketing is an ideal strategy for online campaigns. That’s because 82% of internet traffic is now equipped with video content, suggesting that more people consume videos compared to…


Srushti Shah
May 20, 2021

AI Chatbots: What Can They Do For Each Business Function?

What Can An AI Chatbot Do For Your Business

In 1964, MIT professor Joseph Weizenbaum developed what we could call the first prototype of a working chatbot. It was called ELIZA. ELIZA was a test case of the Turing test — a method of inquiry in Artificial Intelligence for determining whether or not a computer is capable of thinking like a human being. Almost…



Susan Gilbert
May 16, 2021

Improve Your Business Website Conversion Rates

A well-developed, professional website is the starting point for any effective marketing and branding strategy. The next important factor is the number of visitors you are retaining who can become loyal customers. As a business, your visibility online is vitally important in order to attract more leads and sales. If you aren’t experiencing enough growth…


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