Earlier this year, I wrote about the importance of Data Redundancy though extra backups – particularly if you work at home. By now, work solutions that had seemed temporary, are looking more like a new way of life. Indeed, for many, whether full-time or part-time, they actually are. So, when do you start thinking about…
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
There’s a good chance that you are underrating Live Chat as a Digital Customer Service channel. Live Chat is not the newest Digital Support channel – certainly compared to messaging apps, for instance. And this often leads brands to underestimate its peculiar features and challenges. The result is poor customer experiences and employee frustration (for…
Video marketing has been fast evolving over a decade lately, and it’s still going ever stronger. Whether you are operating a non-profit (or volunteering to help one which is always a good idea), here are a few tips to use video marketing. First things first: The Power of Video Content If we want to really…
In celebration of our 7 year anniversary, we are sharing our top recommended products. And full disclosure here, we’re adding some items that are on the team’s wishlist. So here we go! Introducing the Curatti Store and the first few shopping categories. The aim here is to make your life a little easier (because let’s…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce Sales Podcasting Website Building Increase Your eCommerce Sales With These 4 Tools 1) Better Shopper Experience – Syte You have a great product or…
The Internet is No Longer Lawless Online commerce is the new norm and every business wants in. However, businesses looking to expand their online presence must be familiar with how intellectual property rights exist online and how some online marketing strategies are regulated by anti-spam legislation. Falling foul of the law, even innocently, can land…
Secure and Protect Your Brand It is very easy to take for granted that customers simply purchase a company’s products or services because the customer desires them. The reality, of course, is that the purchasing process is far more complex and is dictated by a whole slew of complex psychological processes and emotional reactions. We…
This will be a bit of a rant. But hopefully, a couple of people will learn a thing or two. If that happens, my fellow blog masters and I will be very happy. To put it mildly, most guest blogger outreach emails suck. I don’t know who puts out the advice that people are taking,…
Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…
