When was the last time you commented on a blog post? Go on, own up! I reckon it was quite a while, wasn’t it? And yet I bet you’ve been happily commenting away on social media since then. Why is that? Real-time responses? Instant gratification? No moderation? Massive amount of material to comment on?…
We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…
‘Hi Paolo, can I tell you about the problem that I had with @namebrand? I’ve reached them via email, phone, and Messenger but they just let me down’. I receive such notes from many frustrated customers. Some of them are peers, others are clients. Guess what they all have in common? They’re looking for good…
While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blogging Facebook advertising tools Visual content tools 4 Great Blogging Tools for Busy Entrepreneurs 1) High-quality professional images – Foter Readers are…
Building a relationship with your customer base should be a top priority for every single business. Making a customer feel understood, cared for, and connected to a brand can cultivate long-term loyalty that will impact sales for years to come. These are among the elements that will improve your content marketing results. However, many businesses…
Most. Businesses. Fail. There are any number of articles which discuss how small businesses must strategically use the services of other companies. These typically relate to the impossibility of anyone having both the aptitude and time to fulfill every necessary task adequately. But there are other, more human aspects to business – not least that…
“You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it.” –Octavia E. Butler, science fiction writer Just about two years ago, the majority of our marketing team had no idea how to write a blog article. Moreover, we had…
Since 2010, Pinterest has grown tremendously. It now has over 250 million users — 80 percent of whom are engaging on mobile. Many consider this growing platform to be a part of both their social media and SEO strategies. It’s become a great place to build your brand and attract new website subscribers in an…
