Susan Gilbert
February 20, 2019

12 Tools To Improve Your Brand, Email Management and Content Writing

Brand, Email Management and Content Writing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

  • Building a strong brand online
  • Email management tools for Gmail
  • Resources to help you improve your content writing

Use These 4 Tools to Build a Great Brand Online

1) Manage your brand persona – Awario

Discover the latest conversations that can affect your business online. Awario calculates your influence on social media and on various websites. Over 13 billion web pages are crawled daily, which provides up-to-date insights on customer feedback, word-of-mouth recommendations, and more. Their powerful insights will help to find the best audience for your niche with built-in features that enable you to communicate with your brand followers.

2) Analyze online reviews – Reputology

If you would like to find out where your customers have been left feedback online, then you will enjoy this simple tool. Reputology provides 24/7 analysis of major social networks, search directories, review websites, and more. Respond quickly to reviews as well as gain insights on customer satisfaction with your brand.

3) Quickly find complaints online – Go Fish Digital

It can take hours to find out what your audience is saying about your business with hundreds of websites online. With Go Fish Digital you can use their complaint search box to discover the latest discussions in Google search from over 40 different sources. Stay on top of your brand reputation and resolve issues in a timely and efficient manner.

4) Accurate opinion data – BrandsEye

Would you like to find out what your audience thinks about your brand? BrandsEye does all of the hard work for you with sentiment-driven social media analytics data. Gain insights on relevant topics, conversations, and tweets without having to stay on top of all of your online entities. This goes beyond social monitoring and delivers insightful data you can use to build a better persona online.


Improve Your Gmail with These 4 Email Management Tools

1) Effortless email management – Sortd

Get better organized in Gmail with this free add-on for Google Chrome. Sortd helps your business to create to-do lists, launch a new event, announce a special deal for your contacts, and follow up with important replies. The drag and drop feature works inside Gmail and even allows you to group multiple conversations. You’ll never miss a follow-up again with this great add-on.

2) Create team tasks inside Gmail – Yanado

Seamlessly collaborate with anyone using Gmail with this free add-on for Google Chrome. Yanado allows you to create and generate tasks in minutes and instantly share them with others. Easily find previous projects that you’ve been working on without the need for additional software. This will help keep your business running efficiently and effectively without having to log out of Gmail.

3) Connect and get in touch with anyone – Clearbit

Save valuable time in your search for the right email address for important contacts. Clearbit is an easy to use tool that provides everything you need to know right inside Gmail. Add other professionals to your list of contacts and view the details of their profiles in just three easy steps. Search is for both businesses and individuals, and include details such as location, job title, and more.

4) Gain insights in your inbox – FullContact

Would you like to have more detailed information on your contact? Here is a great tool for Google Chrome to help you find the best in your industry and better communicate with them. FullContact helps you gather precise company information including social media accounts, location, size and demographics. Get a peek at upcoming meetings and who is attending so that you can join in on the action. Keep this all in sync by adding notes and tags to your contacts.


4 Tools To Help Make Your Content Writing Skills Better

1) Free writing resources – Email Excellence

In order to attract new leads, your business needs a professional email. Email Excellence provides helpful tools and templates to help you to write specifically to your target market. For example, create an email that prompts the reader to take action or deliver hot tips and tricks to your contacts. The sample templates are free with paid training available.

2) Get personal with your customers – Help Scout

If you need a better way of attracting new prospects through content, then you will enjoy this helpful resource. Help Scout allows you to create newsletters that attract interested buyers along with strategies that will enable you to better reach out to your potential customers.  Modules include how to write and create emails, launching a help desk, providing valuable resources, and more.

3) Social media engagement made simple – Respond by Buffer

Write in response to pressing issues with your customers with this simple tool. Respond by Buffer allows your business to respond on social media to your community such as through mentions and direct messages. Bring it all together to one simple inbox. Respond in real-time and share communication with your team.

4) Add references to your content – Cite It In

Include important fact-checking and references in your content writing. Cite It In is a tool that you can use to craft credible articles by finding the right references for your links. Use this resource when creating a blog post, your next eBook or putting together a .pdf for your subscribers. It’s easy to use and will help save you the hassle of costly corrections and any copyright liabilities. Formats includes are APA, MLA, and Chicago style.

Any Comments?

Do you have any experiences with the above tools that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.

You may also want to read8 Branding Facts And Statistics [Infographic]

5 Ways To Improve Your Email Marketing [Infographic]

5 Editorial Guidelines Based Tips To Writing Better Content

This is a curation of 3 Monday Tips posts which originally appeared on They are republished here with permission.

Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: