October 31, 2023
9 Business-ready AI Tools For Speedier, Superior Email Copywriting
Generative AI has changed the way we look at plagiarism. Because AI can bang out technically ‘unique’ content, it is harder than ever to tell the pukka from the fake. It is a legitimate concern, one that involves ethical considerations. As Des Brown, GM at TouchBase Pro, says, “Making sure your ideas are original and…
August 1, 2023
How To Repair Your Email Sender Reputation – A Methodical Approach
Return Path states that 83% of the time, your email doesn’t land in the recipient’s inbox; this can be attributed majorly to poor sender reputation. A low sender score is not just another instance of a strategic mishap. To put it in perspective: a drop in score from 83 to 70 slashes your email delivery…
May 16, 2023
9 Advanced Email Personalization Techniques to Woo Your Subscribers
Personalizing emails using your subscriber’s first name? Great. But did you know that it’s not enough anymore? Visualize yourself in the shoes of your subscriber – You are surfing through your crowded inbox, looking for the elusive email meant for you. Amidst the ocean of generic subject lines and monotonous greetings, one email stands out…
April 4, 2023
10 Ways To Leverage Artificial Intelligence For Your Email Marketing
“It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle While I completely agree with this quote, it will be much cooler to see how innovative email marketers get their creative juices flowing and leverage the power of artificial intelligence to scale up their…
December 28, 2022
Curatti Best Articles of 2022 (And Happy New Year 2023!)
2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…
December 8, 2022
Visual Email Marketing Tips To Garner Maximum Conversions
According to Venngage, 51.4% of marketers said 91-100% of their content included visual content in the year 2021. This is around 5% higher than that of 2020. Be it social media posts, emails, landing pages, blogs, or print media, marketers use visuals for every channel. Out of all these channels, emails boast the highest ROI…
August 30, 2022
eCommerce Email Marketing: The Key to Long-Lasting Relationships with Customers
For many businesses, building a long-lasting relationship with customers is key to establishing a fan base and a stable stream of revenue. There are many ways to establish this, but the most effective way is through email marketing. It might sound crazy, but email marketing can be strategized in a vast number of ways to…
August 16, 2022
12 Email Marketing, Creative Marketing, and Explainer Video Tools
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Creative Marketing Explainer Videos 4 Email Marketing Tools That Will Increase Your Sales Online 1) Go beyond the standard email – My Emma If you…
June 14, 2022
Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
December 21, 2021
5 Ways to Boost Your Email Marketing Strategy with Blog Content (and Vice Versa)
Short on time to create new content for your email subscribers? Read on for five ways to spin blog content into engaging emails. Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.)…
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