Here’s How Neil Patel Uses Curation That Goes Viral

42974884_m

I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story. It’s a story I read in a great book called Curation Nation by Steven Rosenbaum. It’s the story of how one magazine became the best-selling consumer magazine in the U.S. And … [Read more...]

Understanding The Psychology of the Web Searcher

41400616_m

By Shelly Kramer “Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”  ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking that this information is no longer available to you, simply because of Google’s “keyword not provided” algorithm change of recent … [Read more...]

Turn Your Content into a Lead Magnet for Your Business

Hubspot

Blogging, as you probably already know, has the potential to draw new leads and customers to your business. With the right strategy your business can use this platform to grow your presence online and in social media. According to Hubspot, businesses who have an active blog have a 126% high lead growth rate than those who do not: It’s not too late or complicated to get the content marketing engine running at full speed. By taking a look at what your readers are asking you can provide … [Read more...]

Here’s How to Organize Your Content for Instagram

featured_organize_chaos

The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate as many as possible, chances are most of your posts are planned, staged, edited, and scheduled for strategic purposes. But if you’re doing this, you probably … [Read more...]

Generation C – The Emergence of Micro-Generations

36854697_m

The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of Strauss and Howe to explain the major changes expected in the coming decades, with the arrival of Alpha and Z generations. According to the theory of Strauss and Howe, the complete cycle of generations of a company is divided into four segments for a period of 16 to 20 years, overlapping over a … [Read more...]

Here’s The Quickest Way to Build Trust and Loyalty

41211494_m

By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust is one of the main driving factors behind customer commitment and loyalty. In fact, a recent study conducted by bestselling authors David Maister, Charles Green and … [Read more...]

Mobile Sales Just Got Better for Businesses

shopify sales

Is your business active on Instagram and Pinterest? If yes, Great! If not, get started. There is no better time than now to build up your network and take advantage of the latest mobile updates from these two platforms. Facebook, Twitter, Google Plus, and LinkedIn in particular should all be included in your business marketing strategy to bring in more leads and sales. Adding Instagram and Pinterest to this mix will greatly improve your visibility and conversions as … [Read more...]

What’s Really Going On With Google+?

42536921_m

By Mike Allton Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things. So what's really going on? First, some fact-checking and news-reporting so we're all on the same page. Let Google+ Be Google+ Last month's announcement was quite impactful. Google … [Read more...]

Attract An Audience With Content People Actually Want

AAEAAQAAAAAAAAM1AAAAJGVjMjgyODFhLTY0Y2YtNGYxNi04NWUwLTYyZWVjMWExZTgzNQ

By Michael Brenner "How To Make Content Real Good" That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me. (My kids broke me of both I think.) And so I presented How To Make Content People Actually Want. The real worry about presenting something like this is that I had met so many people in … [Read more...]