3 Ways To (Seriously) Leverage Twitter For Business In 2015

Twitter for Business 2015

For those who believe that Twitter will be left out in the social media rat race in 2015, you’ll be disappointed. According to Jeff Bullas, there are over 241 million monthly users on Twitter and the figures are just continuing to increase by the day. Twitter is used by not only bloggers and influencers like Jeff Bullas but as well as top level brands. Namely Virgin Airlines and Nike. Through my social media consultancy experience, representatives from various companies usually pop up these … [Read more...]

How to Run Successful Instagram Contests

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This is the tenth post in a 12 month series on the use of Instagram for businesses. If you're using Instagram for your business, you definitely want more, targeted fans, you want better interactions and engagement, and you want to reward your followers. Fortunately, Instagram contest are the best way to do this! And, on top of it all, Instagram contests are so easy to run, so easy to manage, and insanely rewarding! This is because, Instagram doesn't have contest rules like Facebook and … [Read more...]

Curatti 2014 Social Media Recap: #9 – Take a Message

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We're in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the next 10 weeks, we'll be counting down the events of the year and looking at how each of these events presents a key and critical takeaway for what matters in marketing, and more. Today we go to #9, and … [Read more...]

Rock Your Website – Moving Up!

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Want Your Website to Convert Traffic? Clean navigation for website conversion and visitor appeal, along with good frameworks like Wordpress, will provide you with a rockn' website that directs your visitors to take the actions that will convert them into prospects and customers. An effective website is one that is clear, focused, and makes a good first impression rather than being outlandish or too spammy. Your business may have hired a professional web developer to build an online presence … [Read more...]

Beware: Online Marketing Experts Aren’t Always Right

Barry Feldman

By Barry Feldman True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of screen flicker So we scour blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. I … [Read more...]

The New Social Marketing: A Sensory Experience

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By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how human behavior fits into the context of social marketing. Given that humans consume socially, where is social marketing headed as it matures? What emerged was exciting. … [Read more...]

Omni-Channel Marketing: Revolutionizing the Buyer’s Journey

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  With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of how to seek out … [Read more...]

Curatti 2014 Social Media Recap: #10 – Facebook, The Media Company

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We're in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the next 10 weeks, we'll be counting down the events of the year and looking at how each of these events presents a key and critical takeaway for what matters in marketing, and more. Today we start with … [Read more...]

Why Contests on Twitter Are Great For Business

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Twitter is one of the top social networks that brands and businesses engage on for more opportunities, leads, and sales. Did you know that there are currently over 270 million active users around the world, and eMarketer reports a growth of sales by 124% from 2013 to 2014? Bottom line is - if you aren't sure where to place some marketing efforts, Twitter is the place to engage; and, contests are a great way to get a piece (or large helping) of prosperity pie. Twitter contests are effective … [Read more...]

4 WordPress Plugins You Will Want on Your Podcast Site.

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When you are looking at setting up a podcast for your business, there are plugins you will want to use for your WordPress site. Out of all of the different plugins that are in the WordPress Plugin repository there are 4 plugins that you will want to use. So what is a WordPress Plugin? In the Content Management System (CMS) of WordPress, you can expand the functionality of your site you can add many helpful options and extra's to your CMS just by downloading and installing these “Plug ins” We … [Read more...]