Want To Write Unique Content? Read This!

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen before. Look. It’s important to have original ideas, so do your best to come up with as original ones as you can think … [Read more...]

Trust: The #1 Thing Every Business Is Competing For

Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is - Trust. Trust seems quite attainable but in fact a lot more difficult to harness than you imagine. … [Read more...]

How To Use Content Marketing To Boost Sales

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple – in order to get, you have to give back. People are no longer satisfied by promotional messages. Bombarding your audience with commercials isn’t going to do the trick. Creating quality content is one of the most effective options when it comes to doing inbound marketing and driving sales. According to eMarketer statistics, 60 percent of advertising experts create at least one … [Read more...]

How to Build Your Brand With Snapchat

If you've been tracking the growth of top social networks, then you'll about Snapchat's meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students -- Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views. What began as a private way for young people to connect with each other through photo stories and cute filters, has now become an important … [Read more...]

The New Age of Content Marketing Explained [Infographic]

In a departure from our normal resharing of great content from thought leaders, we have put together a little Infographic highlighting some of the key points of this one, by John Jantsch.  You will find it at the bottom of the article.  You should read this (and the original article) though. Lots of good stuff in it! The New Age of Content Marketing Explained No matter how you plan to grow your business, content has become the entry point and catalyst for effective growth in most every … [Read more...]

10 Types of Social Media Content People Share the Most

Creating content for social media has two main purposes. The first is to create content people will engage with to drive traffic to a website. The second purpose is to create content that grows your social media channels. No matter which goal you’re after, you’ll get the biggest impact for both just by making the content as sharable as possible. When people like your content enough to share it, it basically creates a small army of people that are doing your marketing for you. These people … [Read more...]

Why Small Businesses Need Mobile Apps

Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it. By studying more closely how potential consumers might interact with a small business digitally, they can begin to more efficiently reach consumers. A business needs … [Read more...]

5 Psychology Hacks to Improve Your Social Media Posts

Unless you’ve been spending far more time on the dark side of the internet than me, I wouldn’t suggest that you try to hack any of the social media sites. And that’s not just because their protection is pretty robust and the consequences of getting caught are pretty severe. It’s because doing so would be like going through the effort of blowing up a wall, while you can just walk a few steps and open the door. Why take all that time to try to hack your way into computers when you can just hack … [Read more...]

Build a Better Business With These 5 Tools

5 Great Business Tools Do you have a new business idea or would you like to ramp up your existing brand? Building a strong company or solo venture can be an uphill climb, especially online. The right resources can help you improve this process and attract interested leads and influencers. Since 2015, the market has been improving -- DMR reports that 72 percent of small businesses had expected a ten percent revenue growth over the last year. There are several ways to make your business … [Read more...]

10 Content Curation Tools to Boost Your Productivity

I am in love with these tools! As an avid content curator, I am always looking for the latest and best thing in the industry to help me do it faster, easier and in a more organized way. We are now in a time that is based so heavily around curation that you can find dozens to get the job done. When it comes to productivity, these are the ten that I personally find the best. I would imagine those reading this have used a couple of them, as well. Create Your Own Reading List to Monitor Trends … [Read more...]