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Susan Gilbert
January 17, 2017

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI…


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Susan Gilbert
January 3, 2017

How To Add Spice To Your Website Sales Page

sales page

In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…


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Susan Gilbert
December 20, 2016

12 Great Content Marketing Tools and Resources

Content Marketing Tools and Resources

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme is around Content Marketing Tools. The subjects are: Efficient Content Marketing New Royalty Free Stock Image sources Business Growth   Make Your Content Marketing Efficient With…


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Susan Gilbert
December 6, 2016

Improve Your Customer Reach Through Target Market Research

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Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…


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Susan Gilbert
November 15, 2016

12 Great Tools To Boost Your Content Marketing

Content Marketing

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. Today’s theme is around Content Marketing. The subjects are: Content Marketing Process Content Generation Visual Content 4 Content Marketing Resources to Improve Your Process 1) Create and publish trending content…


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Susan Gilbert
November 1, 2016

Build More Sales Through Promoting Brand Benefits

Brand USP and benefits

Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…


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Susan Gilbert
October 18, 2016

12 Tools For Social Media Insights, Twitter Analytics and Marketing

Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing   Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your…


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Susan Gilbert
October 3, 2016

Analysis Paralysis is Not a Friend to Your Business

overcome-analysis-paralysis

Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…


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Susan Gilbert
September 26, 2016

How To Create a Buzz For Your Product Announcement

45541835 - young man talking in loud-hailer and group of happy people.

Your loyal audience loves to be in on the latest product or service your business has to offer. What better way to do that than with a pre-release announcement and/or a digital sample? Capture the readers’ attention with eye-catching visuals that compel them to want to know more. Then share these on your website and…


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Susan Gilbert
September 19, 2016

Take Your Facebook Ads To a New Level

facebook-ad-retargeting

Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your…


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