Susan Gilbert
July 11, 2018

How to Best Connect with Influencers

Connect with Influencers

Has your business made the right connections with important influencers in your niche yet?

These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.

St. Joseph Communications reports in a recent infographic that influencer marketing produces 11 times higher results than traditional marketing methods such as television, print advertising, and online advertising. And most of these connections come from Instagram, Facebook, and Twitter.

Tapinfluence also points out that nearly half of all buyers on social media make a purchase based on recommendations.

Word-of-mouth marketing has become essential online, as more people search for trusted and reliable sources. It takes just one recommendation from a trusted person in your industry to make your product or service popular.

Konnie Brown of Dell writes on the TopRank blog that a brand’s success stems from both a great experience for their customers, and strong relationships with influencers.

Here are a few tips on how to find the right connections in your industry:

1 – Begin With Who You Already Know

Start with your existing connections and lists online and segment them according to their area of expertise. As you go through each business or individual pay attention to:

  • The number of quality followers/connections they have
  • How active and engaged they are with their community
  • Relevancy to your niche

Reach out to the people you want to forge a relationship with by sharing their content. Comment on their blog and/or social media, and join their professional groups. As you promote other brands, chances are they will start noticing you and your business.

2 – Research Your Topics of Interest

Find blogs and videos that have similar areas of interest, and have a large number of active and engaged subscribers. The best ways to find these is through trending posts in your niche, and specific hashtags on places like Twitter and Facebook, Instagram, YouTube, etc.

Eventually, as you share their content, your brand will get noticed – especially as you regularly publish informative and engaging content.

3 – Forge New Partnerships Online

Live video, podcasts, and blog series are great ways to interview influencers. Many are happy to share their insights about a product or service that they offer. Most people love to share their expert views. All the better if they can do so while promoting their brand to a new, active and engaged audience.

Encourage your participants to share your coverage on their social media networks. This will help increase your traffic and subscribership.

4 – Reach Mobile Users on Instagram

As Snapchat has been in decline for big brands, Instagram is still on top when it comes to attracting followers. This is true for both paid and with organic posts. Stories, in particular, have become increasingly popular. They are being used by leading experts like Ann Tran, Peg Fitzpatrick, Mari Smith, and more.

With the right images or video, headlines, links and captions, you can stand out to your community. That will be more so if you create special announcements and a behind-the-scenes look at your organization.

5 – Don’t Forget About Micro-influencers!

Not all influencers are big brands. Pay attention to up and coming individuals and companies that are gaining a lot of traction online. Interestingly, these are the accounts that are followed the most and seen most favorably. And they have more authentic connections with individuals.

A micro-influencer is more likely to respond to their community. They offer their followers something that relates to their own lives in a more personalized approach.

6 – Measure Your Results

Be patient and give your outreach process a few months to take off. After this, you will want to review who is responding and recommending your business and how your visibility is affected. Take advantage of the various analytics software available that can pull data from your blog and social networks.

Once you have established good relationships with influencers, your brand will start to see a greater ROI. And that will only increase as you diversify your content into videos, infographics, webinars, blog posts, and social media advertising and campaigns. Recommendations are like gold. Leverage them the right way, and the payoff can be great!

You may also want to readHow to Find and Engage Social Media Influencers

Micro-Influencers Can Increase Your Sales 10X: Here’s How

52 Top Influencers Reveal Their Monetization Secrets

Creative Ways to Compensate Influencers (That Don’t Involve Money)

Featured image: Copyright: ‘https://www.123rf.com/profile_jirsak‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com
  • Excellent article, Susan!! Thanks for the mention. 🙂

    • Thank you very much, Mari 🙂 – it is my pleasure!

  • Bubbie Gunter

    Hi Susan. Just wanted to stop by and say how much I enjoyed your article, “How to Best Connect with Influencers”. I thought your point on “How active and engaged are YOU with your community. I have found the best way to attract “influencers” is to engage with them first. Retweet them. Like their post. And, they WILL take notice! Shared to all Platforms 🙂

    • Absolutely, Bubbie 🙂 – the more value we add to one another the better and more meaningful our connections will be. I’m so glad you enjoyed the article, and appreciate the feedback!