How to Build An Influencer Driven Content Campaign
Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to
How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator
The Importance of Visual Search In Your eCommerce Website
It’s a fact that our brains process visual images faster than textual information. This carries forward into Internet consumption, with users preferring to see content rather than read it. Fuad Ahmed, a web developer and designer, emphasizes the importance of visuals. He states that many surveys and studies prove that visual content is more intriguing
Caution! This Is Why the Majority of Websites Fail
Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can
Flipboard – The Fun and Easy Way to Generate Traffic
If you grew up in the era of magazines, you will love Flipboard. Even if you came after that magazine era you still may love it. The first type of magazine or as they called it then “periodical of amusement” may date back to 1672. It was founded by Jean Donneau de Vize and contained
Essential Digital Marketing Techniques for Entrepreneurs
Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their
Work-Life Balance? That’s Only Two-Thirds Of The Equation
There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this
Blogging Blunders (And How To Avoid Them) [Audio Interview]
On June 1st, my interview for the Summit on Content Marketing went live. For those who were unaware of this purely online event, it took place over 2 weeks. In that time, 105 people either gave presentations or were interviewed. Some were superstars. You can see a list of the keynote speakers below. I was
Busting 9 Digital Marketing Myths
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths. It is another in our “Great Articles You may have missed” series. Busting Some Digital Marketing Myths We all lie to ourselves in one way or another. And this is certainly true in Digital Marketing. Fortunately, we are
5 Ways Non-Writers Can Nail Content Creation
There is no better way to establish your expertise, while adding value to your prospects and customers, than creating a blog. But, for a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially for non-writers. With content marketing gaining more relevance every
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