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Anna Fox

How to Advance Your Content Marketing Career

Content Marketing Career

Let’s cut to the chase. As the volume of content continues to increase year-on-year, so does the demand for qualified content writers. And what happens when demand increases? Potential remuneration increases. And that’s good news for those thinking about (or already embarking on) a content marketing career. Last year, a marketing executive report by Conductor


Susan Gilbert

How to Best Connect with Influencers

Connect with Influencers

Has your business made the right connections with important influencers in your niche yet? These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.


Zac Johnson

A Step by Step Guide to Creating a Profitable Coupon Blog

Coupon sites

Editor’s note: This article is off-niche. A special holiday-week post. We hope that it inspires readers seeking ways of monetizing – whether they go the coupon route or not. You surely didn’t think about a coupon blog. So what other forms of monetization might you also have overlooked? Create Your Profitable Coupon Blog Have you


Jan Gordon

Top 4 Reasons to Hire Professional Content Writers for Your Business

Professional Content Writers

Your business has a hot new prospect. Everyone is brainstorming the killer content strategy that will win the account. So far though, no one seems to have a clear vision as to the best direction. Why do you think that is? Are they losing their game or is there something more profound to it? Whoever runs a


Jan Gordon

6 Essential Ingredients of a Successful Blog Post

Ingredients of a Successful Blog Post

If you were expecting your family over for dinner, and you decided to prepare your specialty (yes, that delicious creme brûlée everyone loves), you’d first go over the checklist of ingredients to make sure you have everything you need. Well, the same principle applies when writing your blog. That is – if you want it


Catherine Park

What is Digital Marketing 4.0?

What Is Marketing 4.0?

Marketing 4.0 is a marketing strategy based on research by Professor Phillip Kotler.  According to both Caffeinated and Kotler’s marketing 4.0 principles, effective marketing requires more than just online engagement between sellers and buyers. Offline engagement also has a part to play. Digital relationships as part of economic growth are just a part of the model that


David Gutierrez

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


John Lincoln

What Marketers Need to Know About Social Media Marketing: The Movie

Social Media Marketing: The Movie

Have you seen Social Media Marketing: The Movie yet? If not, you should. I made the movie because I wanted to explore how businesses can use social media to boost their brand online. To that end, I sat down with several key influencers in digital strategy. They shared some insights I hadn’t thought about before.


Susan Gilbert

How to Effectively Use Storytelling to Attract a Larger Following Online

Use Storytelling to Attract a Larger Following Online

In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience in order to establish a trusted and authoritative brand online. This is the key to selling your product or service. If that isn’t happening then the missing link is inside


Jan Gordon

5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy

Blog Content Should be a Part of Your Marketing Strategy

You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of


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