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Barbara Mitchell

7 Psychology Facts That All Social Media Marketers Should Know

Social Media Marketing Psychology Facts

Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do


Victor Blasco

5 Types of Videos That Will Boost Your Content Marketing Strategy

An In-Depth Look at 5 Types of Video

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing


Andy Capaloff

Guest Blogger Outreach: Here’s What Not To Do (And Some Tips)

Guest Blogger Outreach mistakes and tips

I get it. You want to further your blogging career by way of guest blogging. It’s a great way to get in front of a new audience. And of course, if your article meets the requirements of the blog you pitch, it’s good for them also, as they have some excellent content to publish. There


Avinash Nair

3 Ways Small Niche Businesses Can Breathe New Life into Their Content

How Small Niche Businesses Can Breathe New Life Into Their Content

The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location


Josip Mlinarić

7 Things No Editor Wants To See In Your Guest Contributor Pitch

Guest Contributor Pitch Tips

Link building is huge at the moment. So, many people send guest posts pitches to authoritative websites to get backlinks. Yet, some people do it wrong, making things harder for everyone. Either they don’t know how to write their cold openers or they just don’t pay enough attention to important details, thus making mistakes that


Susan Gilbert

How to Use Guest Blogging to Build Your Business

Guest Blogging

If you are a business owner with a blog, have you thought about blogging on more than your own website? It can be very beneficial to you and an integral part of how you do business. Whether you have or haven’t, keep reading to find out all about guest blogging and how it can help


Helvis Smoteks

How To Create Content That Gets Backlinks While You Sleep

What is Linkbait? It's how you get more backlinks

What exactly is “linkbait”? It’s essentially a link-magnet content. As the name suggests, it’s the kind of content that fetches you lots of backlinks kinda sorta by itself. We all want our posts and videos to get us traffic, links, and money. But not all of us can, as we’re not all content-blessed. So, here’s


Anna Fox

9 Collaboration Tools for a More Efficient Content Marketing Team

Content Marketing Collaboration Tools

Content marketing can be quite daunting – especially for marketers who have to work in a team. Working together to achieve optimal results requires team members to adjust. That means that they are usually on the lookout for various advanced tools that will make their common work easier and faster. Content marketing can include an


Andrew Lowen

A Few Interesting Ideas On How To Repurpose Your Old Content

Repurpose Your Content

Picture it: you’ve spent a whole month on a piece of epic content (and nearly died – twice – for the sake of it). But it only took a minute to publish, 10 minutes for people to read … and 48 hours before it seemed to run out of gas. And now it’s time to


Susan Gilbert

12 Tools To Improve Content Marketing, eCommerce and Pinterest

Content Marketing, eCommerce and Pinterest Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO tools to help improve your content marketing Increase your sales with eCommerce tools Pinterest tools for bloggers Improve Your Content Marketing with These


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