October 31, 2023
Post: 9 Business-ready AI Tools For Speedier, Superior Email Copywriting
Generative AI has changed the way we look at plagiarism. Because AI can bang out technically ‘unique’ content, it is harder than ever to tell the pukka from the fake. It is a legitimate concern, one that involves ethical considerations. As Des Brown, GM at TouchBase Pro, says, “Making sure your ideas are original and…
October 17, 2023
Post: The Art of Asking Questions [Interactive]
We’ve all grown up asking and being asked questions. But there is an art to asking incisive questions. It’s a state of mind. We’ve all grown up asking and being asked questions. But there is an art to asking incisive questions. It’s a state of mind. This article will examine styles and attitudes, as well…
September 26, 2023
Post: Which Components of AI Technology Can Aid Your Business?
…How Do Those Components Differ from Each Other? Artificial intelligence (AI) is starting to become a major factor in today’s business landscape. Companies are using AI in many different ways, mostly to increase operational efficiency, enhance their marketing efforts, or improve customer service. However, with all the different tools and types of AI out there,…
September 6, 2023
Post: The Metaverse Is Not Dead. It’s Resting!
A few weeks ago, I saw this article by Kevin Ervin Kelley on LinkedIn. (It has since been modified to include a reference to my comment). To summarize, the article basically said that the Metaverse is dead thanks to the new generation of AI programs and chatbots. It named companies other than Meta that withdrew…
August 22, 2023
Post: How to Avoid the Most Common Product Page Design Mistakes
Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…
August 8, 2023
Post: Get Your Digital Timing Aligned With Your Customers
If you practice a team sport, you know that your actions are intertwined with others. It happens just the same in business because every company is made of people working with other people. What is vital today is the ability to decide whether to take action or have a conversation. In a nutshell, getting aligned…
August 3, 2023
Post: Are You Overlooking These 4 Things with Your Social Media and PR?
As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. A recent study from…
August 1, 2023
Post: How To Repair Your Email Sender Reputation – A Methodical Approach
Return Path states that 83% of the time, your email doesn’t land in the recipient’s inbox; this can be attributed majorly to poor sender reputation. A low sender score is not just another instance of a strategic mishap. To put it in perspective: a drop in score from 83 to 70 slashes your email delivery…
July 18, 2023
Post: How To Build Traffic And Scale Your Content Marketing Efforts Effectively
If you are finding it hard to build traffic with content marketing, you’re not alone. In a recent survey, 51% of marketers said it’s harder now than ever to capture the attention of their target audiences. And, only 29% say their content marketing strategy has been successful in the past year. Building a strong foundation…
July 5, 2023
Post: 3 Reasons To Keep Things Simple For Your Customers
With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…
« Previous Page — Next Page »
