August 1, 2016
What Augmented Reality Means for Brands
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…
July 25, 2016
How to Build Your Brand With Snapchat
If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…
July 21, 2016
10 Types of Social Media Content People Share the Most
Creating content for social media has two main purposes. The first is to create content people will engage with to drive traffic to a website. The second purpose is to create content that grows your social media channels. No matter which goal you’re after, you’ll get the biggest impact for both just by making the…
July 19, 2016
5 Psychology Hacks to Improve Your Social Media Posts
Unless you’ve been spending far more time on the dark side of the internet than me, I wouldn’t suggest that you try to hack any of the social media sites. And that’s not just because their protection is pretty robust and the consequences of getting caught are pretty severe. It’s because doing so would be…
June 27, 2016
Pinterest – The Great Traffic Generator
Millions of women already love pinning. And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…
June 26, 2016
How Can Your Business Effectively Use Snapchat?
With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title…
June 19, 2016
Generate More Sales With Facebook Custom Audience
Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada…
June 16, 2016
5 Common LinkedIn Mistakes (and how you can fix them)
LinkedIn is the world’s largest business professional network. One that anyone involved in professional services should by now be using actively. The recent announcement of Microsoft’s acquisition came as a bit of shock even if in retrospect not entirely unexpected. The plummeting share price since last year was a clear indication of the challenges in…
May 29, 2016
4 Reasons Not To Use Facebook Live (Although You Really Should!)
A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…
May 27, 2016
Finding Your “Who”: The Real Way to Get More Shares
“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if…
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