October 19, 2016
How Gary Vaynerchuk Helped Me Build & Grow a Business
I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered.…
October 12, 2016
Getting Your Content Noticed By The Sophisticated Consumer
In the modern digital age, it has become significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. That’s a staggering number, and it is no wonder that we tend to respond to 1%-2% of those at most. This is a clear…
October 5, 2016
Harnessing 404 Pages & Why You Should Have One
Website development is an intricate part of any business. A cohesive web presence is essential to any brand regardless of your industry. A website is 1 of 5 pieces of content every consumer will interact with during their purchase journey. Google particularly process over 2 trillion search queries annually and sometimes as many as 40,000 per…
September 21, 2016
5 Ways to Skyrocket Your Instagram Following
If you are not using Instagram as part of your marketing strategy, then I can assure you that you’re missing out and leaving opportunities on the table. Instagram offers an unprecedented amount of untapped potential for any business. Even for someone like me who still operates a startup in hope of finding its true calling.…
September 14, 2016
7 Components That Will Improve Your Mobile Centricity
Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity. Tweet67Share18Share11Pin197 Shares
August 31, 2016
10 Things Every Successful Entrepreneur Should Know About
The word “entrepreneur” seems to be used quite frequently these days. In fact a vast majority of people in my circle consider themselves entrepreneurs. Sure, the internet has revolutionized the way modern business is done forever. Although I don’t quite think that it is any indication of the entrepreneurship realm. Tweet962Share40Share20Pin1K Shares
August 17, 2016
10 Modern SEO Ranking Factors Businesses Should Abide By
SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…
August 10, 2016
Why Most Businesses Are Wrong About Marketing ROI
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
August 4, 2016
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
July 27, 2016
Trust: The #1 Thing Every Business Is Competing For
Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot…
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