Category: Social Media Marketing

David Gutierrez
July 16, 2018

A Beginner’s Guide to Optimizing Your Business Blog for Search Engines

Optimize Your Business Blog for Search Engines

Almost every business with an online presence has a blog. However, many business owners seem to jump on this bandwagon simply because they are expected to provide one. They do it without giving the promotion, content, and development of the business blog much thought. At best, they assign some hapless subordinate to post random facts


David Coen
July 12, 2018

The Hottest Social Media Marketing Tools [Infographic]

20 Hottest Social Media Marketing Tools

In terms of reliability and consistency, social media is the most stable avenue for brand exposure the world has ever known. People whole-heartedly incorporate social media into their everyday lives. And that opens up an unprecedented opportunity for businesses to connect with their target demographics. In the USA, more than $14.8 billion was spent on


Vaibhav Kakkar
June 27, 2018

Drooping Customer Engagement? Social Media To The Rescue

Is Your Customer Engagement Drooping?

Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team


Hugh Beaulac
June 25, 2018

How to Create Instagram Stories that Sell

Create Instagram Stories That Sell

No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active


Susan Gilbert
June 20, 2018

12 Tools To Improve Social Monitoring, Digital Marketing and LinkedIn Leads

Social Monitoring, Digital Marketing and LinkedIn Lead Gen Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Monitoring tools for social media Digital marketing tools Generating LinkedIn Leads Track Your Brand Online With These 4 Social Monitoring Tools 1) Professional insights


John Lincoln
June 7, 2018

What Marketers Need to Know About Social Media Marketing: The Movie

Social Media Marketing: The Movie

Have you seen Social Media Marketing: The Movie yet? If not, you should. I made the movie because I wanted to explore how businesses can use social media to boost their brand online. To that end, I sat down with several key influencers in digital strategy. They shared some insights I hadn’t thought about before.


Jenn Herman
May 22, 2018

Does All Of Your Social Media Content Serve Your Whole Audience

Does All Of Your Social Media Content Serve Your Whole Audience

A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.


David Gutierrez
May 1, 2018

How To Improve Your Lead Generation With Video Marketing

Video Marketing for Better Lead Gen

The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything


Joan Selby
April 26, 2018

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the


Christina White
March 26, 2018

How To Use Video Marketing In The Era Of Short User Attention Span

The Era Of Short User Attention Span

Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has


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