Category: Social Media Marketing

Laurent Gibb
January 19, 2021

Social Selling on LinkedIn: All You Need to Know

Social Selling on LinkedIn:

Stop us if you’ve heard this before: “In the digital age, Social Selling is exactly what your company needs to succeed!” Pitching social selling as the next “hot new marketing trend” is itself a popular marketing trend. However, many marketers seem more concerned with making sure your company adopts it as soon as possible instead…


Shane Barker
January 14, 2021

How to Use Hashtag Tracking to Optimize Your Social Media Content

Hashtag Tracking

Hashtags form an important part of any social media strategy. While brands already leverage them to power up their reach and engagement, it’s also possible to use them to optimize your content. And how can you achieve this? That’s exactly what hashtag tracking can help you with. It helps you understand how your content, and…


Helvis Smoteks
January 5, 2021

7 of The Most Effective YouTube Marketing Strategies

YouTube Marketing Strategies

48 percent of marketers plan to use YouTube as part of their marketing strategy. And for good reason! More than a billion people are active on YouTube. This means a huge chunk of your audience is already on it. So, what can you do with this information? Sure, you can create and present unique, fun,…


Jan Gordon
December 31, 2020

Curatti Best Articles of 2020 (And Happy New Year 2021!)

Happy New Year 2021

2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…


Susan Gilbert
December 22, 2020

12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…


Susan Gilbert
October 27, 2020

12 Facebook Streaming, Pinterest, and Instagram Tools

Facebook Streaming, Pinterest, and Instagram Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Live streaming on Facebook Pinterest Widgets for WordPress Instagram apps 4 Great Tools For Live Video Streaming on Facebook 1) Professional Quality Live Videos –…


Anna Fox
September 24, 2020

Five Steps to Optimizing Your Pinterest Profile

Here's How To Optimize Your Pinterest Profile

Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…


Tom Siani
September 15, 2020

IGTV vs. YouTube: Which One Is Better For Video Marketing? [Infographic]

IGTV vs. Instagram

Knowing the differences between top video-based platforms can definitely help you make the most out of social media marketing. IGTV and YouTube are two popular platforms for sharing videos and you need to know which one is better for your business. Video marketing As you may know, the attitudes of people especially social users have…


David Gutierrez
August 18, 2020
Instagram Hashtags For B2B Customer Engagement

B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…


Andy Capaloff
August 13, 2020
What Comes First In Business

Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…


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