Category: Content Marketing

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Alice Elliott
April 18, 2017

How Careful Editing Can Improve The Quality Of Your Writing

careful editing

Congratulations, you’ve finished writing your perfect post! This will be especially so if you’ve been following the previous six posts in this series (see the links to the previous articles at the end of this post). However, before you rush in and immediately publish it, there’s still some work to be done. You may be immensely


Shelly Kramer
April 13, 2017

Second Screen Social: What Marketers Need to Know

Second Screen Social

Second Screen Social seems like a slow burner. It has been around far longer than most people realise, and it’s possibilities are immense. Is it (and its concepts) finally starting to take hold? We were excited to see that Shelly Kramer had written on the subject, and had to select it for our “Great Articles


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Shyam Bhardwaj
April 12, 2017

How to Build a Booming Authority in 7 Steps

Authority

No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes


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Alice Elliott
April 11, 2017

How A Focused Call To Action Leads To Greater Interaction

focused call to action

Plenty of posts are written without any kind of call to action, let alone a focused call to action. Yet when you tell bloggers about this, the realisation makes their eyes widen. They may well have heard about a call to action, but they didn’t think about including one in their post. It’s as simple as making sure your message has been


Tony Zambito
April 6, 2017

How The ‘Content Illusion’ Is Leading Marketing Astray

Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has


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Alice Elliott
April 4, 2017

How Suitable Content Contributes Towards A More Readable Post

Suitable content

If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to


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Eleonora Zolotaryova
April 3, 2017

4 Simple Free SEO Study Resources For Content Marketers

Free SEO study resources

Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase


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Catherrine Garcia
March 29, 2017

Your Guide To Finding Trending Topics for your Blog

No matter how accomplished a blogger you are, it can be a challenge to produce original, well written, content – to a schedule – that will keep your readers happily engaged. Surely, there is only so much subject matter within any niche, all of which will have been covered elsewhere. So where do you turn


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Alice Elliott
March 28, 2017

How Having A Positive Purpose Can Influence Your Blog Writing

positive purpose influence blog writing

Just like in life, if you don’t have any direction when writing in your blog, you’re not going to get anywhere. If you do a bit of research, you’ll find many blogs are without a purpose. This is due to blogging being done merely for pleasure. But if you’re blogging for business, you will need a positive purpose to stop yourself going round


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Joan Selby
March 27, 2017

4 Effective Tricks that Will Boost Your Content Marketing

Boost your Content Marketing

According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even


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