Susan Gilbert
June 20, 2018

12 Tools To Improve Social Monitoring, Digital Marketing and LinkedIn Leads

Social Monitoring, Digital Marketing and LinkedIn Lead Gen Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

  • Monitoring tools for social media
  • Digital marketing tools
  • Generating LinkedIn Leads

Track Your Brand Online With These 4 Social Monitoring Tools

1) Professional insights on a small budget – Trackur

Gather important analytics for your brand quickly and easily with an easy to follow dashboard. The Trackur tool, available on a computer or your smart device, includes user-friendly features like Excel reporting of your social networks, in-depth analysis of influencer conversations, news feed and blog monitoring, and more. You can get started with this service in a 10 day free trial without a credit card to test it out.

(Andy Beal of Trackur left a comment – see below – offering anyone who signs up for the tool and mentions this article, a 30% discount.)

2) Stay ahead of the competition – Hoosuite Insights

Whether you are a PR firm, marketer, social media manager, Hootsuite Insights provides brand and industry analysis, metrics for your ‘Likes’ and followers, demographic analysis, and real-time social media measurement all from one place. Gain a better understanding of conversations in order to measure social sentiment. Use this tool to stay in touch with your community and to be one step ahead of others in your niche.

3) Robust social media listening – Cision

Identify the right influencers and make an impact on your audience. Cision is powerful online software, which allows you to discover actionable insights on your social accounts with precise data analytics and customer engagement tracking. This will allow your brand to produce high-quality results as well as connect with leaders in your industry.

4) Track social conversations as they happen – Nuvi

Spice up your social media and better engage with your community. Use Nuvi to monitor content in your niche as well as all of the major social networks in real time. The software not only includes keyword analyzing, but also social groups and topics from fans and influencers. This tool is a powerful resource for social media monitoring and data reporting.


4 Top Digital Marketing Tools

1) Amplify your social media marketing – Oktopost

Track your leads and improve your understanding of your target market. With Oktopost you can schedule your content well in advance on social networks like Facebook, Twitter, and Google Plus.  Features include lead attribution, social engagement, audience analytics, content analytics, and data portability. You can give their online software a try by requesting a live demo to see it in action.

2) All in one CRM and marketing combined – Hatchbuck

If you are looking for better relationship building and measurement, and more then you will love this software. Hatchbuck helps you manage your contacts and customers with a simple CRM interface so that you know when a prospect is getting ready to make a purchase. Create drip campaigns with autoresponders for your emails that are professional and timely. Integration includes Eventbrite, SurveyMonkey, Unbounce, and more.

3) Better PPC and SEO marketing – Topvisor

Research trending keywords and analyze your website all from one place. Topvisor helps you to check all of the major search engines to find out how your business is ranking. Get ideas for your content’s keywords along with key metrics in order to find the most valuable search terms. Backups and cloud storage are included so that you will never lose your research.

4) Track and analyze the competition – Crayon

If you want to get a complete overview of what others are doing in your industry, then this resource will provide that for you. Crayon includes tracking over 100 data types of over 7 million sources with intelligence updates organized in an easy to understand format. Gain broad marketing insights that will help improve your sales, teams, and campaigns.


Find More Prospects on LinkedIn With These 4 Tools

1) Become a lead magnet – eLink Pro

Leverage your network for better lead generation and sales. eLink Pro is an online marketing software that will help your business find thousands of targeted leads on LinkedIn and Twitter. Attract new visitors to your profile and website and gain insights on who is connecting with you. A free trial is available through Google Chrome with no credit card required.

2) Combine LinkedIn with your Salesforce account – Ebsta for Salesforce

If you would like reach more prospects on LinkedIn without having to go to another software or platform, then you will love this easy Chrome extension. Ebsta for Salesforce includes integration with your profile as well as Gmail so that you can locate new prospects and important them directly into your Salesforce account. This is a great way to build your leads on a daily basis without spending a lot on expensive sales systems.

3) Gain valuable insights – Oracle Eloqua

Take advantage of both Oracle’s sales tool and LinkedIn’s Sales Navigator tool from one place. With Oracle Eloqua, you can tap into more than 546 million members and transform them into content-rich profiles where you can track activities from a variety of social channels. This will help your business find the right leads with improved communication and more sales.

4) Nurture your prospects – Leadfeeder

Would you like to put your LinkedIn leads into one place? Leadfeeder is a robust tool that not only lets you know who is visiting your website but also provides more details on your target market. Learn more details about each person such as company information, job title, contact information and more. The software works directly with Google Analytics as an all-in-one CRM tool.

Over To You

Do you have any experiences with the above tools that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.

You may also like to read:

This is a curation of 3 Monday Tips posts which originally appeared on They are republished here with permission.

The original articles can be found here:

Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: