Susan Gilbert
January 17, 2018

12 Tools To Improve Mobile Marketing, Social Media and Marketing Strategy

Mobile Marketing, Social Media and Marketing Strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

  • Mobile marketing tools
  • Social Media tools
  • Marketing strategy

4 Mobile Marketing Tools for Better Promotion

1) Smart mobile ad monetization – AdMob by Google

Reach more prospects with in-app advertising. AdMob from Google displays ads from millions of advertisers with the ability to earn from over 40 networks. The tool includes the ability to use engaging videos and free, unlimited analytics. Choose your incentives with their simple interface that does not require knowledge of code. Free templates are included for native ads to improve your reach.

2) Build stronger relationships with mobile – Localytics

Create better app experiences and drive up your engagement. Localytics centralizes your data all in one place, which provides a complete picture of your target audience. Start engaging your followers through push notifications, messaging, and remarketing methods. Their comprehensive campaign reports include A/B message testing for continued improvement and performance.

3) Better understand user behavior – Amplitude

Gather insights in real time that will improve your business outcomes. Amplitude helps you to see how your users are navigating your apps, which features are engaging them the most, and why they stay or leave. This smart resource will improve your product development and customer communication.

4) Live browser testing for mobile – BrowserStack

Get instant access to mobile and desktop browsers. BrowserStack performs tests on a variety of Android and iOS devices without the need for a virtual machine. Go farther with testing on browsers such as Safari, Chrome, Edge, Firefox, and more. Get a seamless picture of both mobile and desktop results without complicated setups or configurations.


New Social Media Tools for 2018

1) Content suggestions – Quuu

Share hand-picked specific content for your social audience. Quuu gathers selections from over 300 different interest categories specifically geared toward your audience. Choose which suggestions are right for your brand, and schedule with Buffer or Hubspot. The team at Quuu will handle everything for you, or you can manually approve what gets shared.

2) Establish a dynamic web presence – Zest

Effectively tell your brand story on social media. Zest makes the process simple by enhancing your marketing, advertising, PR and lead generation campaigns through social networking and website presence development services. With this resource, you’ll be able to incorporate your social networks into existing business communications for the most exposure online. Their services include copywriting, website design, graphic design, analytic reports, and more.

3) Better customer relations – Yotpo

Communicate more effectively with your buyers through social media. Yotpo helps you manage customer service, reviews, and photos for an improved customer journey. Increase brand trust and build social proof with more conversions with this simple tool. Collect customer content and share it on your networks while creating more brand visibility at the same time.

4) Create Buzzfeed styled videos – Rocketium

Turn your content into eye-catching videos your audience will love. Rocketium is a video creation tool that allows you to quickly put together a professional clip without any design or video experience. Choose from their extensive list of styles and copyright free images. Format your videos for Instagram, Facebook, Snapchat, etc. with either square or portrait configurations. You can even invite team members to collaborate with you on any project.


Get Your Marketing Strategy Organized With These 4 Tools

1) Automatically share your blog posts – Publicize

Instantly publish your new content to social media through WordPress. Publicize by JetPack allows you to share right away or schedule the best time for your networks. The dashboard gives you several platforms to choose from including Facebook, Twitter, Tumblr, LinkedIn, and Google Plus. Premium users can schedule or re-share their blog posts for the most reach online.

2) Increase revenue with data – SumAll

Measure your social media marketing campaigns and eCommerce stores with ease. SumAll is a personal data science that does all of the technical work for you. This free tool helps to you track, measure, and even schedule your content through automation. Create better articles that are data-driven and profitable with this smart tool.

3) Acquire more customers – Ambassador

Grow your bottom line by leveraging word of mouth marketing. Ambassador is a precise referral marketing tool that helps you find the right influencers and customers for your brand. Increase your signups through targeted campaigns with performance tracking and reward incentives that will help increase your sales. The dashboard is easy to follow, and includes automated workflows and pre-built templates and designs.

4) Real “social buzz” for quality content – Viral Content Bee

Would you like to reach more Fans and followers on social media? There is a simple way to help you spread the word without the spam. Viral Content Bee is a web-based resource that uses a crowd-sourcing model to help you generate more engagement online. Improve your social signals through organic sharing and help your tweets and posts go viral.

Over To You

Do you have any experiences with the above tools that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.



You may also like to read: 11 Tools & Apps to Improve Your Mobile Marketing Strategy

7 Ways to Stay Focused With Your Social Media Marketing in the New Year

Answer These 4 Questions to Aid Your Marketing Strategy


This is a curation of 3 Monday Tips posts which originally appeared on They are republished here with permission.

The original articles can be found here:


Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: