12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm
Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…
6 Trust Factors That Strengthen Brand Loyalty
Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…
5 Steps & 5 Tools For Making a Great Editorial Calendar
In the past eight years I have worked as an editor for several huge websites. Those don’t include my own, where I have been 100% responsible for all upkeep and content published. I can say, with a great deal of experience backing it up, that having a solid editorial calendar is the most important tool…
How to Harness Digital Customer Service in Your Organization
Last week I had the chance of speaking about digital customer support at 3 conventions, here in Italy. Audience sizes were different one from the other, as well as the industries represented by managers. There was though, one aspect that all attendees had in common: they were hungry for solutions. In fact one of the…
Customer Service is The Art: Are You Shaping Yours?
‘Hi Paolo, can I tell you about the problem that I had with @namebrand? I’ve reached them via email, phone, and Messenger but they just let me down’. I receive such notes from many frustrated customers. Some of them are peers, others are clients. Guess what they all have in common? They’re looking for good…
Use These Strategies to Grow Your YouTube Channel
While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…
10 Essential Aspects Of Content Marketing: From Instagram To Local Business
Editor’s note: Not everyone is an expert. And even experienced writers can do with a simple, yet comprehensive guide on subjects they are familiar with. This guide to essential aspects of content marketing will be particularly helpful to those starting out but may be worth a read for others also. Essential Aspects of Content Marketing…
5 Ways to Reboot Your Brand’s Content Marketing Strategy
When you’re dealing with marketing and building your brand, you need to think big and stay current. There are new trends and updates you could adopt and it’s your task to keep your eyes wide open looking for ways to improve. Just like everything else, your content marketing strategy needs to keep up with the…
Three DIY SEO Tools for Your Content Marketing Strategy
Is DIY SEO possible? Yes, and it can improve your blog traffic quite a bit! And more traffic means more monetization opportunities as well as more potential clients to work with. So to state the blindingly obvious, increasing the amount of traffic to your blog is a top priority. By utilizing proper SEO techniques and…
5 Types of Videos That Will Boost Your Content Marketing Strategy
The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing…
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