Category: Content Marketing

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Alice Elliott
March 21, 2017

How To Use Images Effectively To Attract Readers To Your Post

How to use images effectively

Knowing how to use images effectively can create a visual impact that can help towards gaining readers to your blog. Of course you could use any pretty picture to attempt to stop your readers in their tracks. But there is so much more to consider than just selecting a relevant image and sticking it at the top of your post. It’s definitely worth understanding how


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Jenn Herman
March 16, 2017

How To Use Hashtags to Find Your Target Audience on Instagram

Instagram Target Audience

Continuing our “Great Articles You may have missed” series. Jenn Herman helps us in forming our Instagram Hashtag strategy. For businesses and bloggers using this medium, they represent a gateway to our target audience…. Finding Your Target Audience on Instagram If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are


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Alice Elliott
March 14, 2017

How A Blog Post Introduction Can Make Your Readers Stay

Blog Post introduction

It’s all very well writing an awesome headline to successfully capture your reader. You now need to keep them on your blog to get them to read the rest of the post. Believe it or not, you have less than 3 seconds to make a good enough impression to get your readers to stay. Sometimes even less


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Ruchika Sharma
March 10, 2017

Your Complete Content Plan, Part 3: Content Distribution

Content Distribution

This is the final part of the Infographic series “Your Complete Content Plan”. If you missed the prviosu parts. you can link to part one – Keyword Research – here, and part two – Content Creation – here. The next stage of content planning is Content Distribution. We are well aware that Content Distribution is


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Vaibhav Kakkar
March 8, 2017

Using Reddit To Unlock Some Of The Greatest Content Ideas

Reddit

Editors note: Surprisingly, we have never posted anything about Reddit. Well it’s high time that changed! As someone who has never used the platform, this article has opened my eyes to a new content source. I want to learn more! Reddit: Does This Platform Deserve Your 2nd Look? The most pressing issue with content marketing


Shelly Kramer
March 7, 2017

The Benefits of a Long Form Content Strategy

consistent long form content

In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business


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Alice Elliott
March 3, 2017

Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: Alice Elliott

If you want to draw the right kind of attention to yourself in the blogosphere, the best way to go about it is to comment on other blogs. That’s why when I participated in this Curatti On Air Interview (see below) I was extremely keen to talk about commenting (as well as other aspects of blogging): In the


Bryan Kramer
March 2, 2017

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


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Susan Gilbert
March 1, 2017

15 Ways To Improve Your Email Marketing [Infographic]

Email marketing

We’ve all heard that “the money is in the list”.  Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use


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Andy Capaloff
February 28, 2017

Follow Links in Sponsored Posts: Why You Should Resist The Money

Follow Links v Nofollow Links

I’ll keep this article as concise and informative as possible. If you have a blog with decent traffic, chances are, you will receive inquiries for sponsored content. Some of these solicitations will include the demand that you include follow links (sometimes called ‘dofollow links’). It can surely be tempting to accede to this requirement and


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