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Andy Capaloff

The Curatti Lead Generation Roundup

The Curatti Lead Generation Roundup

For Curatti’s very first expert roundup, we thought we’d start with one of the more important topics in marketing. To state the blindingly obvious, all businesses want sales. And in order to make those sales, they need leads! Lead Generation, and it’s digital cousin, Inbound Marketing are subjects that no marketer can ever stop learning


Susan Gilbert

Get Better Results with Your Content Marketing

Improve Your Content Marketing Results

When people think of success with content marketing, it seems they think of big blogs with a lot of subscribers or a large social media following. The thought may be that if you could just hit that level of popularity, your blog will finally make it. The good news is you don’t need huge popularity.


Masroor Ahmed

4 Steps To Writing Effective Abandoned Cart Emails

Effective Abandoned Cart Emails

As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year


Daniel Newman

What Is The Driving Force Behind Great Customer Experience?

Great Customer Experience

What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing


Ann Smarty

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) Put the two together and you have a match made in heaven. Influencer driven content is perhaps the single best addition that you can apply to


Mandeep Singh

3 Powerful Pillars of SEO: Authority, Trust & Relevance

The 3 Pillars of SEO: Authority, Trust & Relevance

Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of


Paolo Fabrizio

The Answer Is Customers: What Are The Right Questions?

Customer retention: The Answer Is Customers: What Are The Right Questions?

Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them


Robert Caruso

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


Shyam Bhardwaj

How to Build a Booming Authority in 7 Steps

Authority

No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes


Helen Miller

10 Proven eCommerce Web Design Hacks to Get More Sales

eCommerce Web Design

As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce


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