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Mandeep Singh

3 Powerful Pillars of SEO: Authority, Trust & Relevance

The 3 Pillars of SEO: Authority, Trust & Relevance

Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of


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Paolo Fabrizio

The Answer Is Customers: What Are The Right Questions?

Customer retention: The Answer Is Customers: What Are The Right Questions?

Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them


Robert Caruso

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


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Shyam Bhardwaj

How to Build a Booming Authority in 7 Steps

Authority

No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes


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Helen Miller

10 Proven eCommerce Web Design Hacks to Get More Sales

eCommerce Web Design

As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce


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Raymond Morin

Trust Barometer 2017: The Ultimate Alarm for Organizations

Edelman Trust Barometer

On January 15, 2017, the public relations firm Edelman presented its annual trust report. The findings were then published by PR Newswire with a rather explosive title: 2017 Edelman Trust Barometer Reveals Global Implosion of Trust. The subtitle is perhaps even more sobering: “CEO Credibility at Lowest Level Ever” (PRNewswire). Edelman surveyed more than 33,000


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Shane Barker

Micro-Influencers Can Increase Your Sales 10X: Here’s How

A/B Testing

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have


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Raymond Stokes

7 Ways to Boost Your Consumer Trust

Consumer Trust

If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both


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Ivan Temelkov

10 Things Every Successful Entrepreneur Should Know About

Entrepreneurs - It isn't this easy!

The word “entrepreneur” seems to be used quite frequently these days. In fact a vast majority of people in my circle consider themselves entrepreneurs. Sure, the internet has revolutionized the way modern business is done forever. Although I don’t quite think that it is any indication of the entrepreneurship realm.


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Leah Cooper

10 Reasons Why Adaptive Content Is the Future of Marketing

Since adaptive content comes in too many forms and can be distributed across any channel, the concept may seem a bit complex to understand. Nevertheless, it’s really simple in its essence. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal. Clarification: What Is


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