Articles by Shane Barker

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Shane Barker
February 14, 2017

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The


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Shane Barker
December 19, 2016

5 Ways to Promote a Product Launch with Influencer Marketing

Product Launch

Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they


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Shane Barker
December 12, 2016

11 Common Product Launch Mistakes and How To Avoid Them

Mistakes

Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged


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Shane Barker
November 28, 2016

Micro-Influencers Can Increase Your Sales 10X: Here’s How

A/B Testing

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have


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Shane Barker
November 7, 2016

How to Improve Your Link Profile for Local SEO

So you want to improve your ranking on local search but you don’t know where to start? While there are many factors that affect local search ranking, your link profile has one of the biggest impacts. In this post, you’re going to learn all about link profiles and how you can improve them for local


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Shane Barker
October 31, 2016

7 Tools for Creating High-Quality Visual Content

Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4


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Shane Barker
October 24, 2016

4 Creative Ways to Compensate Influencers (That Don’t Involve Money)

You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no


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Shane Barker
October 17, 2016

How to Find and Engage Social Media Influencers

You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need