Articles by Shane Barker

Shane Barker
June 30, 2020

6 Ways to Make Local SEO Easier for Your Clients

Make Local SEO Easier for Your Clients

While standard SEO can improve your clients’ Google rankings, you need local SEO to boost sales and traffic to their local stores. Even if your clients don’t have a website (though that’s a must-have for modern businesses), local SEO can help them reach out to potential customers who are looking for businesses in close proximity.…


Shane Barker
April 29, 2020

6 Questions to Ask Before Working with Any Influencer

6 Questions to Ask Before Working with Any Influencer

Want to know what drives people to buy a product?  Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…


Shane Barker
April 2, 2020

8 Ways Automating Your Content Will Help You Grow Your Business

Automating Your Content Will Help You Grow Your Business

Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI.  Wondering which content processes you…


Shane Barker
July 18, 2019

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Shane Barker
February 19, 2019

How to Turn Unlinked Brand Mentions into Links

Turn Unlinked Brand Mentions Into Links

Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…


Shane Barker
January 22, 2019

How to Take Your B2B Content Promotion to the Next Level

B2B Content Promotion

Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…


Shane Barker
November 28, 2018

5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)

Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…


Shane Barker
October 23, 2018

3 Reasons Your Influencer Marketing is Not Performing Well

Influencer Marketing mistakes

The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in 2019. Influencer marketing is one of the best ways to bridge the gap between your brand and your target customers. But like any other marketing method,…



Shane Barker
August 28, 2018

7 Strategies to Boost Your Ecommerce Sales With Facebook Ads

Boost Ecommerce Sales With Facebook Ads

The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…


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