12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…
How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
12 Facebook Streaming, Pinterest, and Instagram Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Live streaming on Facebook Pinterest Widgets for WordPress Instagram apps 4 Great Tools For Live Video Streaming on Facebook 1) Professional Quality Live Videos –…
How to Engage Your Target Audience Using These 5 Tactics
Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…
Five Steps to Optimizing Your Pinterest Profile
Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…
IGTV vs. YouTube: Which One Is Better For Video Marketing? [Infographic]
Knowing the differences between top video-based platforms can definitely help you make the most out of social media marketing. IGTV and YouTube are two popular platforms for sharing videos and you need to know which one is better for your business. Video marketing As you may know, the attitudes of people especially social users have…
5 Ways To Use Social Media for Word Of Mouth Marketing
Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…
6 Marketing Strategies That Will Skyrocket Your Service Business
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
Why Influencer Marketing is Still Important For Your Brand
We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience. You need to be relatable to your audience and establish trustworthiness. Connecting with the…
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