Tom Siani
September 15, 2020

IGTV vs. YouTube: Which One Is Better For Video Marketing? [Infographic]

IGTV vs. Instagram

Knowing the differences between top video-based platforms can definitely help you make the most out of social media marketing. IGTV and YouTube are two popular platforms for sharing videos and you need to know which one is better for your business.

Video marketing

As you may know, the attitudes of people especially social users have recently shifted towards visual content, especially videos.

The majority of users remember around 95% of a video message compared to 10% of a text message. Videos are insanely entertaining and they are appealing to social users, particularly Gen Z.

Videos are no longer just part of the advertising strategies of companies, they’re at the heart of many digital marketing campaigns. So video marketing is now necessary for every brand that wants to increase its sales on social media.

That’s why a new video-based social media platform emerges every day. IGTV and YouTube are some of the most famous features among social networks that are specifically designed for sharing videos.


YouTube is the oldest and the largest video hosting platform on the planet. Launched in 2006, YouTube has now more than a billion monthly active users.

People are uploading around 500 hours of videos on YouTube every minute making it one of the biggest sources of information of any type.

After Netflix, YouTube is the second popular site to watch videos on TV screens among youngsters.

So almost every business tries to do video marketing using YouTube to reach out to its users and increase its sales.


Instagram TV which is also called IGTV is a standalone video-sharing platform owned by Instagram. The main aspects of the app can be accessed via the Instagram app and webpage versions.

IGTV was launched in 2018, so is very much younger than YouTube. But is one of the fastest-growing video features among social networks.

By now, around 50% of marketers use video marketing on YouTube and Facebook, 38% use Instagram Stories, and 26% use IGTV.

In sum, it is necessary to consider this application in your marketing strategies. To start with, it’s good to compare the capabilities of IGTV and YouTube to know which one is better for your video marketing strategy.

For example, an important factor about a video-based platform is whether its videos can easily be added in blogs. Both Instagram and YouTube allow you to embed their videos in your articles which makes your content more viral.


The infographic below has been designed to help marketers decide better about their video marketing campaigns.


Tom Siani is an online marketing specialist with over 5 years of experience in this digital industry. He collaborates with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. He has written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc. Connect with Tom on LinkedIn.

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Featured image: Terje Sollie from Pexels

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