Shane Barker
October 21, 2020

How to Engage Your Target Audience Using These 5 Tactics

Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. 

That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics.

You need to find a way to engage them.

The problem is that many brands equate this to just publishing new content and improving their presence on social media channels. 

While that’s a good start, it’s not enough to capture your audience’s attention.

Engaging your target audience requires a bit more creativity.

In this post, let’s talk about different ways in which you can engage your target audience and build a rapport with them.

1. Leverage Intelligent Chatbots

Chatbots can be a great way to open up two-way communication with your audience. A chatbot provides an easily accessible platform where customers can get answers to their queries without having to wait.

Plus, AI-powered chatbots are also equipped with the functionality to collect user data to understand their preferences. This information can go a long way in moving your prospects to the next stage of your sales funnel.

Based on their interests and queries, chatbots can send them tailored content or suggest products that they might like.

What’s more, intelligent chatbots can also provide assistance to shoppers and improve their shopping experience.

For instance: 

H&M’s chatbot interacts with users in a very friendly manner.

It’s designed to fulfill the role of a personal shopping assistant. It’s a great way to engage users and help them choose the right outfit that matches their tastes.

Engage your target audience

Image via chatbotguide.org

2. Build an Online Community

Building an online community for your brand can do wonders for your engagement. But how can you do so?

Create a social media group or a community page on your website to bring together like-minded individuals.

Make sure to define your values and purpose clearly so that you attract the right kind of people. When you bring together people who share similar interests or values, they are likely to start a conversation.

Keep in mind that the purpose of creating such an online community should not be to promote your products. Such aggressive marketing can actually put off potential customers.

Instead, focus on starting a conversation around your brand’s niche and values. Take inspiration from Sephora’s Beauty Insider community. From sharing tips to discussing their skin and hair issues, the members discuss it all on the forum.

Even though Sephora isn’t necessarily promoting their products through this community, they are engaging their target audience well.

Image via Sephora

3. Host Online Workshops and Webinars

This strategy can be an extension of your community-building efforts. Share your niche-related knowledge to start a discussion with your target audience. You could host an online workshop on social media to get started easily.

That’s not all.

Another way to boost engagement is to conduct a professional webinar. This way, you can also earn money from your online event. 

In addition to that, you can boost your brand awareness, generate more qualified leads, and boost your sales.

Pro Tip: Use a platform like the FLOW app to easily host a webinar online. Using this platform, you can also automate your workflows to simulate a live webinar along with interactive options.

4. Use Gamification on Your Website

Who doesn’t love a fun game? By adding gamification elements to your website, you can engage your website visitors and reduce your bounce rate.

The best part is that you don’t have to worry about designing a complex game. Even a simple game like spinning the wheel or an easy word puzzle can do the trick. 

Why?

Because people innately love rewards. With a game on your website, you’re trying to activate their reward mechanism.

Also, make sure you write persuasive copy and offer a good incentive to encourage people to participate.

Not sure what to offer as a reward?

You can give discount coupons or promo coupons to motivate them to make a purchase. This way, you can move them along to the next stage of the sales funnel.

Pet brand, Pawty In a Box, uses this strategy to engage their website visitors. As you can see in the screenshot below, they’ve used this gamified element to get their visitors’ email addresses as well.

Image via Privy

5. Run Social Media Giveaways and Contests

Just like gamified elements, social media contests and giveaways work on reward mechanisms. When you provide an incentive to participate, people are more likely to engage with you. 

This strategy can come particularly in handy if you’re getting low engagement and sales.

Before you host a contest, make sure you define the rules of participation clearly. It’s a good idea to keep the criteria for participation simple. That way, you can maximize the chances of participation.

To create a sense of urgency, the contest deadline should be in a few days after publishing the post. Also, clearly mention the date for announcing the winners to excite the contest participants with anticipation.

To amplify your contest’s reach and engagement, you can also leverage influencer marketing

The apparel brand Jed North collaborated with Instagram influencer, McKenna Wood, to reach out to her followers and engage their target audience.

They set the rules of participation so that the brand would get more followers and engagement on their Instagram profile.

Engage Your Target Audience

Image via Instagram

Ready to Engage Your Target Audience Effectively?

Engaging your target audience is the first step to warming up your leads. You can leverage chatbots, giveaways, and gamified elements to encourage them to interact with you. Furthermore, you can also host webinars to share your knowledge with them. 

Another way to engage your target audience is to provide them with a platform where they can discuss their issues freely. Build an online community to attract people who share the same skills, interests, and values. Such a platform can be a private group on Facebook or a community page on your own website.

To maximize your reach and engagement, you should use a mix of the strategies mentioned above. 

Do you have any questions about engaging your target audience? Please feel free to ask them in the comments section. 

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Shane Barker

Digital Marketing Consultant at Shane Barker Consulting
Shane Barkeris a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.