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John Jantsch

The State of Social Media Usage in America

social media usage

Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find


Michael Brenner

4 Big Reasons Your Email Campaigns Continue to Fail

email campaigns

In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most


Avinash Nair

7 Essential Mobile Apps to Run Your B2B Business Efficiently

Essential Mobile Apps

Did you know that on average, smartphone users spend up to 2 hours and 42 minutes on mobile devices each day? Of this, app usage accounts for 2 hours and 19 minutes. The widespread use of mobile apps is not just limited to individuals, but also extends to businesses. B2B firms, for instance, are tapping


Susan Gilbert

How to Be Successful in Social Selling

social selling

Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the


Julia Kravchenko

Why Mobile Marketing Is Harder & More Rewarding Than Ever Before

Mobile Marketing

Fueled by Mobile Marketing, the world now is going through an era of technological development. On the one hand, progress brings us solutions that make our lives easier. But on the other hand, as we know, we have to adapt to changes faster. And businesses must be flexible enough to accept these changes. What was


Orla Forrest

How to Maximize SMS for Effective B2B Marketing

SMS Marketing

A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target


Brian Zeng

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses


Susan Gilbert

12 Tools To Improve Your Blog, Instagram Marketing and CRM

CRM (Customer Relationship Management)

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never


Paolo Fabrizio

How To Use Mobile for Social Customer Service

Social Mobile Customer Service

Happy new year to you all!    The trend is clear. A growing number of CEOs are convinced that improving customer service has a direct, beneficial impact on business. However, when it comes to adopting digital tools in order to attract and retain customers, there’s still a lot to be done. That’s why I’m going to


Andrew Gazdecki

How Much Does it Cost to Build an App? [Infographic]

Benefits and costs of building a mobile app

It’s official, mobile is the way of the future. So, as a business owner, you really have two choices, jump on board, or sit on the sidewalk and wave as your competitors pass you by. The mobile app industry is expected to grow into a $77 billion dollar industry by the end of 2017. To


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